Having 18 years of experience across the EMEA region (Russia, Czech Republic, Italy) in Home Appliances Industry, spanning across strategic leadership roles in COMMERCIAL, General Management and Supply Chain with main expertise concentrated in driving transformation, business development and effective people management. Key mission is to foster seamless processes and strong market performance, in line with organizational culture and goals. Held roles allow diverse perspectives, drawn from handling complex customer relationships and working with substantial teams, to enhance collective capabilities, support visible business growth and expansion.In my most recent role, I spearheaded the Supply Chain strategy for Whirlpool Corporation/Beko Europe, leading to significant advancements in our operations. This included orchestrating the S&OP+ process and ensuring its alignment with our executive team's vision. My proficiency in national sales management, key account handling, and people management were instrumental in developing the core competencies of our supply chain teams across EMEA, enabling us to manage new customer dynamics effectively and improve market share in competitive landscapes.