Alexander Rapoport Email & Phone Number

Limassol, Cyprus

Limassol, Cyprus

- Formulated and executed effective marketing strategies that delivered a 30% increase in the company's revenue immediately.- Led and directed a team of 10 marketing professionals to implement marketing campaigns across various channels- Conducted thorough market research to create targeted marketing campaigns and messages.- Worked closely with the product development team to ensure the successful launch of new products and features in line with the company's marketing objectives.- Analyzed marketing metrics and data to measure the efficacy of campaigns and recommended optimizations to boost performance.- Oversaw the company's brand and reputation by creating brand guidelines, messaging, and visual identity.- Negotiated strategic partnerships with industry influencers, media outlets, and other key partners to increase brand recognition and website traffic.- Designed and executed lead generation campaigns that resulted in a 15% rise in qualified leads and positive change in ROMI.- Brought new methods of team management and rebuilt the structure of marketing department- Launched two new brands (educational and fx) and started with go-to-market

Cyprus, Indonesia, Georgia, Usa

Paysenger is crypto-based social media startup, launched in 3 platforms and spreading all around the world with IDO planned for June 2023- Building and leading department of 23+ people- Marketing research- Creating go-to-market strategy for Crypto startup- Building and development of marketing strategy- Budgeting and forecasting- Cast devs, brainstorms, creative performance- Exhibitions, conferences, pitches and meetings with potential investors and partners- Development of CPA and revshare programs- Taking part in mobile app development- A/B tests for mobile applications- Building cross-platform analytics with marketing data

Limassol, Limassol (Lemesos), Cyprus

Forex company, based in Limassol, with dedicated CPA platforms and marketing agency- Being responsible for marketing strategy of 15+ projects of the company- Leading PPC, SEO, Web development departments (projects)- Developing digital communications strategy for forex brands in different geos (EU, LATAM, SEA)- Managing search and app campaigns in Google and Facebook- Research and strategy for ASO- Product management of a broker mobile application- Business development for the web accessibility project- Implementing new analytics approach to most of our projects- Creating standard procedures for most of the processes within the company- Implementing more discipline and structure to most of existing teams- Hiring new teams in different countries in marketing and sales departments

Limassol, Limassol (Lemesos), Cyprus

- Analytics integration- Affiliate partnerships management- Managing the marketing team- ATL, BTL communications- Digital marketing campaigns management, both B2B and B2C- Automatisation of marketing campaigns- Managing Payment services development- PR and media-buying

Лимасол, Limassol (Lemesos), Кипр

- Fixed all the reports and analytics, set up and used by previous team- Launched CPC, CPA, and other types of marketing campaigns in various amount of ad-systems- Created totally new Master accounts in all used advertising systems, Including Google Ads, Microsoft Ads (Bing Search), Apple Search, Business Facebook, CPA platforms etc.- Managed full marketing team, including Web Developer, Designer, Main Copywriter, Junior Marketing Specialist, Analyst and several out-staff specialists- Average result per month, with low budgets (due to NDA results are approximate) was:* 250 registrations (max CPA 70$) from campaigns* 50 registrations from organic search after ASO implementation- Also our company took part in several exhibitions in SEA- Me as manager, took part in launching brand new landing pages for campaigns and rework of all retention materials, such as emails, push-notifications and similar- Managed part of work, related to implementation and development of own affiliate program, to launch CPA networks- Reworked all SDK integrations in order to optimise app-performance

Москва, Россия

- Managed full marketing team. Chained every outsource specialist and organized separate teams for every client/project- Reduced the cost of context advertising by 30% (from 100 000 rubles\month to 70 000 rubles\month) while the number of leads increased by 21% (from 137\month to 166\month) Introduced a commercial projects management system.- Reduced payroll fund by 40% through the introduction of a system of motivation and reduction of inefficient employees- Increased the clients’ LTV by more then 100% through the new project management system- Founded and started a new department – Department of websites and mobile applications. Made first-ever 10 contracts in web and mobile development

Москва, Россия

- Renewed the official website of the company ( www.cafemumu.ru )- Was head manager of loyalty program- Headed the development of a mobile application with the loyalty program integrated- Made 125 000 app installs in 3 months- Set up cross-channel analytics, built new funnels through tracking of web, mobile and offline customers- Increased the share of food delivery (the only e-commerce part of the business) in total revenue by 25% in 15 months- Managed both Digital and General marketing teams

Москва, Москва, Россия

- Headed development of a new mobile app, including design, usability and analytics- Headed development of special mobile app with online analytics, which were get by API from Adjust, Appsflyer, Yandex Metrika and ads managers of Facebook, Google Adwords and Yandex Direct- With team of managers made av. 1500 installs per day at the cost of 0,7$ per install

Москва, Россия

- Launched the brand new market in CIS, including Russia, Kazakhstan and Belarus- Headed development of special website with integrated CRM and affiliate program systems- Headed development of affiliate program and its back and frontend- Solved problem of special East-oriented cosmetics in Russia and other CIS countries promotion- Solved logistic problems of trading with Ukraine and Turkey after the crisis in relationships between these countries appeared- Headed development and integration of special CMS for storage automation- Counted and developed the brand new loyalty program for MLM consultants

Москва, Россия

- Used to work as marketer-analyst- Introduced direct-marketing, using emails and push-notifications. Increased sales by 57%- Introduced RTB context advertisement and other programmatic ads- Increased ROMI from 350% to 470%

Москва, Россия

Москва, Россия

Master Of Digital Marketing, Marketing

Специалист, Информатик-Экономист, 4,5

Activities and Societies: студенческий совет, квн, студия искусств, спортивный клуб