Working directly with clients in order to provide individually tailored services in the areas of:- Providing digital analytics consulting services to assist clients in achieving their business goals- Supporting all web analytics/media tracking, reporting, and optimization needs- Custom tailored integration of Google Analytics & Google Tag Manager- Establishing reporting to provide actionable insights in the areas of site performance, campaign/media performance, user experience & content engagement, among other areas- Google Analytics training

Responsible for transforming millions of data points from disparate databases/sources into actionable insights in order to drive campaign & media optimizationResponsible for presenting insights & recommendations on a weekly, monthly, quarterly basis to key client individuals (C-Level, VP, Director across client disciplines) in order to inform campaign & media direction Generate & evolve a library of interactive dashboards/reports that provide insight into campaign performance across media channels (Extensive use of Tableau)Analyze performance & provide recommendations across paid, earned, & owned channels, including: display, email, paid search (SEM), organic search (SEO), video, socialExtract, audit, organize, & transform data points from numerous databases/sourcesManage & troubleshoot agency tracking architecture across multiple technologies, in order to ensure the upmost integrity of data ingestionSpearheaded development of web analytics & site optimization initiatives. Implemented and groomed Google Analytics integration for 100+ websitesDeveloped and deployed A/B & multivariate tests to improve the efficiency & user experience of websitesAuthored reporting requirements that identified key metrics & report objectives specific to client business goalsManaged & led team of analysts to ensure delivery of quality & consistent productCo-developer & primary caretaker of proprietary site-side tracking management technologyDeveloped a media efficiency model that allowed for normalized performance analysis across multiple media channels & performance metricsTechnical Skills*Expert knowledge of Google Analytics; GAIQ Certified*Expert knowledge of Excel*Advanced knowledge of Tableau*Advanced knowledge of Google Tag Manager*Intermediate knowledge of SQL*Extensive knowledge of A/B testing (Optimizely, control groups, statistical significance)*Basic knowledge of HTML & JavaScript

- Client Level Financial Analysis - MillerCoors and Polaris (Client-Facing and Internal)- Budget Management and Forecasting (Client-Facing and Internal)- Company Hours Reporting and Analysis- Monthly Account Journal Entry and Reconciliation- Extensive work in IBM Cognos and Microsoft Dynamics

Responsibilities include:- Fortune 500 campaign performance assessment through various media outlets- Financial statement analysis & preparation (Annual revenue levels $20-$40 Million) at Senior Management level- Cash Flow & Accounts Receivable management- Revenue & expense account reconciliation - General bookkeeping (Quickbooks)- MSA negotiation for Fortune 500 customers- Ad-hoc analysis - Extensive use of Microsoft ExcelCurrent projects include:- Job Cost Accounting- Quarterly Account Budgeting- Campaign ROI Analysis

- Sales & Budget forecasting- Financial Modeling- Direct communication with upper-management & clients- International Business Experience- Sales & performance analysis - Statistical-based analysis- Database construction & management- Market Research- Extremely Proficient using Microsoft Office Suite