Alexander Rea Email and Phone Number
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With over 25 years of experience, I have had the privilege of working at the intersection of creativity, technology, and business, continually pushing the boundaries of marketing and entertainment. My passion for innovation, collaboration, and forward-thinking has driven me to develop groundbreaking solutions that resonate with both consumers and brands alike.I’m often called "The Anti-Technology Technologist®" because of my pragmatic approach to technology. I see it as a tool—something that, when used strategically, can solve complex problems for brands navigating today’s dynamic media landscape. My philosophy has always been that innovation should serve a purpose, not just chase the latest trend.Throughout my career, I’ve taken on a variety of roles that have allowed me to push creative and technological limits. As SVP Global Director of Creative & Technology at Critical Mass, I focused on bringing cutting-edge ideas to life that drove business growth. My time as Creative Technology Officer at DDB North America saw me leading tech-driven, non-traditional advertising solutions, while as Executive Creative Director at We Are Unlimited, I concentrated on pioneering media initiatives for McDonald's. At Framestore, an Academy Award-winning VFX company, I served as Head of Creative Technology, leading projects that blended creativity and tech in remarkable ways.One of my proudest achievements is "Field Trip to Mars," a VR experience that transformed a school bus into a virtual journey to Mars. This project captivated over 100,000 participants and won more than 130 industry awards before being inducted into the permanent collection at the Smithsonian National Air & Space Museum.In 2019, I co-founded Aux Works Inc., a creative and production consultancy that helps agencies and brands execute innovative projects across all forms of media and entertainment. Aux prides itself on being adaptable, integrating into existing setups to enhance capabilities and produce award-winning work. A standout moment for Aux was collaborating with MediaCom on an animated music video featuring Post Malone and Pokémon, which earned a Cannes Gold Entertainment Lion and reinforced my commitment to creative innovation.My journey has always been about igniting creativity, leveraging technology, and fostering successful partnerships. I remain dedicated to shaping the future of media and marketing while embracing whatever challenges and opportunities come next.
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Founder And Chief Creative OfficerAux WorksNew York, Ny, Us -
Freelance Creative, Production & Innovation DirectorAux Works May 2019 - PresentAreas: Emerging Technology, Innovation, Experiential, Gaming, AI, Web3Seamlessly plugging into existing offerings to produce projects that use emerging technologies through inventive marketing solutions that generate value for both consumers and businesses. Working with local and global contractors and suppliers to execute small skunkworks teams to make the impossible possible.Past partners include: Serviceplan, Silverside AI, EssenceMediacom, Hartmann Studios, Critical Mass, DDB, Civic Entertainment Group
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MemberSunday Dinner Community Feb 2020 - PresentMember of Sunday Dinner Community, a curated slack channel designed to support leaders in the marketing & creative community -
Freelance Development Executive CreativeMit Technology Review Aug 2023 - Jul 2024Cambridge, Massachusetts, UsWorking with the integrated marketing team on identifying and advancing potential projects. -
Product & Client Delivery, Creative TechnologySilverside Ai Feb 2024 - Jun 2024San Francisco, California, UsProduced “Hypnovels”, a tool designed to provide people with disabilities, such as ADHD and dyslexia, a new way to enjoy a novel. Using generative AI that turns chapters of novels into interpretative animations combined with custom voices that read the words, it creates visual interpretations of chapters of novels.Consulted on client relationships that combine innovative AI partners for existing agency brands who want to accelerate their path to the future. -
Jury MemberThe Fwa Aug 2019 - Jun 2024Cambridge, Cambridgeshire, GbEvery day since 2000, The FWA's mission is to showcase cutting edge creativity, regardless of the medium or technology used. -
Technology Creative & Production DirectorThe Lighthouse Jan 2024 - Apr 2024Venice, California, UsPart of the Whalar Group, the Lighthouse is a membership-based community by and for creators starting with a location in Venice CA and Brooklyn NY. I worked with both the marketing and product teams on the future technology experience of members which includes end-to-end full suite of digital and physical services. -
Integrated Gaming ConsultantEssencemediacom May 2023 - Aug 2023London, England, GbEssenceMediacom is a global media agency that manages $17B in annual media spend. I was engaged by the CCO to utilize my expertise to lead creative development and manage client expectations for Shell’s first gaming venture, the Fortnite and Shell co-branded campaign Ultimate Road Trips.Supported the business strategy by applying my knowledge of gaming culture and marketing to align gameplay with brand objectives. Successfully targeted young drivers through real-world rewards to drive engagement.Provided client management utilizing my subject matter expertise in gaming and Unreal Engine development. Educated Shell executives on gameplay through interactive presentations and learning sessions.Focusing the creative strategy through testing, I developed a unique experience pushing branding and resonating with the audience. Collaborated with internal creative and external production teams to align messaging.Drove innovation by pushing the game engine to unlock the campaign’s full potential. My technical knowledge enabled navigating legal requirements while achieving gaming culture resonance. -
Svp, Global Director Of Creative & TechnologyCritical Mass Jul 2021 - May 2023Calgary, Alberta, CaAs an award-winning full-service digital agency, Critical Mass oversees strategy and production across e-commerce and display for leading brands including Nike, BMW, AT&T and Nissan.I expanded business strategy by pioneering emerging tech solutions that pushed client digital marketing beyond scope, driving agency and client revenue growth. I led creative innovation for a global $200M+ portfolio, including generative AI powered campaign innovate how BMW can sell cars online which contributed to the agency winning the five-year media account for BMW North America in Spring 2023.Leveraging business strategy, I advanced client relationships through educating on new marketing channels via customized workshops and demos. My immersive Gaming Metaverse roadshow for QuickBooks led to new workstream briefs.Enhancing creative strategy, I integrated channels like VR, AR, real-time engine and AI to enable DCO and creative automation asset production for BMW with platforms including Celtra. Promoted a prototyping first mentality to sell ideas quicker and fast-track innovation.Applying the latest technical innovations, I created an exclusive VR experience for Nissan using Meta Quest headsets to bring their new model launches to life digitally amidst supply chain challenges. -
Executive Creative & Technology DirectorCivic Entertainment Group, Llc (A Seacrest Global Group Company) Sep 2019 - Jul 2021New York, Ny, UsWorked primarily on Verizon business designing and building immersive experiences from tradeshows, to vehicles and physical spaces. -
Executive Creative & Technology Director, PartnershipsMediacom Jul 2020 - Feb 2021London, GbBefore leading the Shell Fortnite campaign, I pioneered an award-winning technology solution for Universal Music and Pokémon's 25th anniversary starting with a Post Malone performance and track release.I supported business strategy by assembling a top-tier production team dedicated to executing the visionary concept of a Pokémon-branded Metaverse game, foreseeing the potential early on.Managing client expectations, I built the client’s confidence in my team's ability to deliver this ambitious project to strict standards.I focused the creative strategy on producing a first-of-its-kind Unreal Engine experience incorporating a globally popular artist and IP.Pushing technical boundaries, I leveraged Unreal Engine to create 13 minutes of pioneering animated content with a worldwide artist team and digital twin, proving the workflow's viability for breakthrough content. -
Creative Technology OfficerDdb North America Oct 2016 - Feb 2019New York, Ny, UsClient Accounts: McDonald's, State Farm, Heineken, Play-Doh, Nerf, Cotton, Tribeca Film Festival, Energy Upgrade California, Lufthansa, UnileverAt DDB North America, comprising New York, Chicago and San Francisco offices, I worked across all locations servicing brands including State Farm, Heineken, Tribeca Film Festival, Play-Doh, and more. Partnering with executive creative teams, I consulted on integrating emerging tech into campaigns and collaborated with the CCO and CEO on new business pitches. I partnered with executive creative teams for McDonald's U.S., at the bespoke agency created to service the brand, where I was producing marketing from out-of-home to in-store signage to culturally relevant digital.I championed emerging tech concepts complementing traditional advertising, building and managing a New York content studio outputting social media.Working closely with clients, I identified opportunities to enhance campaigns through sharing consumer digital experience trends and demos, advising on transitioning from TV buys to digital-first.I pushed creative strategy daily, driving client growth through bold, buzz-generating ideas. Partnering with leadership, I made the impossible possible via pioneering tech innovations including DNA sequencing for a beer brand and secret-message solar billboards.I collaborated with leadership and production to pioneer first-to-market tech experiences, pushing boundaries while aligning to brand comfort, resulting in engaging short-form content.Evaluating ideas, I identified opportunities to innovate on existing platforms/technologies or combine them to engage guests – whether through AR overlays, gamified virtual toys, or drive-thru enhancements. -
MentorNew Inc Oct 2017 - Oct 2018NEW INC is a cultural incubator exploring new ideas at the intersection of art, technology, and design. The first museum-led cultural incubator and was conceived by the New Museum in 2013. It is a not-for-profit platform that furthers the Museum’s ongoing commitment to new art and new ideas
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MentorR/Ga Accelerator Nov 2013 - Oct 2016New York, Ny, UsR/GA’s inaugural Ventures program, taking place throughout winter 2014. The portfolio featured companies building connected devices that combined hardware, software, data, and digital services to solve new problems. -
Head Of Creative Technology, Integrated AdvertisingFramestore Aug 2015 - Sep 2016London, England, GbAt Framestore, the globally acclaimed VFX/animation studio behind films like Gravity and Blade Runner 2049, I led creative technology for integrated advertising - leveraging CGI teams for VR game engine work.I participated in business strategy and pitching new projects by applying my animation/VFX experience from the agency side. Answering the agency McCann’s call, I developed an approach for their school bus to Mars concept, Field Trip to Mars, winning over 130 awards and redefining the agency.My creative strategy started with an immersive VR pre-vis experience which conveyed scale and scope. We would build the real world in Unreal Engine and turned a physical school bus into a game controller.Driving relentless innovation, I rapidly prototyped and tested physical components, applying learnings in real-time - from dynamic LED transparent “windows” to game engine integration, unlocking an unprecedented experience.This pioneering project focused my career on expectation management for ambitious technology-dependent projects. Clear communication, team dedication, and client trust remain paramount.Field Trip to Mars remains one of the most innovative immersive experiences ever produced for a brand by an agency and it was a privilege to play a primary role in the story. -
Technology Experience LeadCo: Collective May 2014 - Aug 2015New York, Ny, UsProvided B2B innovation consulting to blend technology into the customer experience for Macy’s brick-and-click retail and Nissan Infiniti’s future of mobility and car ownership. Also lead the initial discovery and architecture team for a now live SaaS product called Doable which is designed for teams to work together to make innovations real. I also worked on infrastructure for Co:Ventures' Grind, a members only co-working space. -
Director Of Lab TechnologyIpg Media Lab Aug 2012 - Aug 2014New York, Ny, UsCreated best-practices and managed the operating system for a one-of-a-kind showroom comprised of 50+ experiences and interactive installations.As the flagship technology showcase of IPG Mediabrands, I worked with the network agencies to bring audiences to new media channels and ad products. Selling through innovative new media opportunities which lead to producing award winning products, published thought-leadership papers and worked directly with a brand’s C-suite to educate them on emerging digital trends.Produced a messenger app experience for Sony Music's One Direction's album launch and also a prototype for new dealership experience for Chrysler that was debuted at that year's NADA event.Produced events at CES for multiple consecutive years which included creating personalized tours for marketing executives at Fortune 500 brands. -
Technology Creative DirectorVitro Aug 2010 - Dec 2012San Diego, Ca, Us[Formerly SKINNY NYC an MDC agency]Worked with NYC and San Diego offices as a consultant on multiple projects. Providing technology production execution strategies and oversight for existing projects. Functioning as an ambassador to external production companies to better manage internal expectations.Brands included Asics' award winning Stop At Never digital campaign along with continued work on Budweiser (from earlier with Skinny NYC), Stella Artois and Verizon Redbox Instant.Oversaw technology for the small and nimble company. Creative and technology aligning on the same objectives. Designed, pitched and won multiple projects because of our synced approach. Single-handedly drafted scoping documents for large global brand platforms and sold the ideas through the client’s procurement. It was a client facing technology/creative role, built on solid documentation, strategy and teamwork.Projects included flagship properties for AB InBev, along with other projects for Diageo brands, Asics and Aldo. Also included award winning work promoting the new Lexus CT200h with the campaign Lexus Dark Ride along with Darker Side of Green. -
TeacherMiami Ad School Jul 2012 - Sep 2012Miami, Fl, UsTaught the interactive media production course for Summer Quarter 2012 -
TechnologyConcept Farm Jul 2007 - Aug 2009New York, UsThe Concept Farm was in growth mode following a successful work for ESPN25 "The Season of Fan" and brought me on to lead technology with the creative team on accounts including the regional telco Windstream, Bank of New York Mellon and BMW's motorcycle division. We developed highly effective Flash driven campaigns for multiple James Patterson book launches and also Hallmark activations. We worked with Versus (which became NBC Sports) on a Tour de France campaign, Take Back the Tour.
Alexander Rea Skills
Alexander Rea Education Details
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Virginia Commonwealth University School Of The ArtsComputer Graphics
Frequently Asked Questions about Alexander Rea
What company does Alexander Rea work for?
Alexander Rea works for Aux Works
What is Alexander Rea's role at the current company?
Alexander Rea's current role is Founder and Chief Creative Officer.
What is Alexander Rea's email address?
Alexander Rea's email address is al****@****rea.com
What is Alexander Rea's direct phone number?
Alexander Rea's direct phone number is +134782*****
What schools did Alexander Rea attend?
Alexander Rea attended Virginia Commonwealth University School Of The Arts.
What skills is Alexander Rea known for?
Alexander Rea has skills like Leadership, Section 508, E Commerce, Digital Trends, Interactive Media, Digital Strategy, User Experience, Outdoor Advertising, Mobile Marketing, Web Design, Digital Media, Interaction Design.
Who are Alexander Rea's colleagues?
Alexander Rea's colleagues are Stephanie Silvaa, Mônica Silveira, Qazale Karimi, Marcela Barcelos, Haolei Qiu, Francielli Barros.
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