Alexander Robertson
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Alexander Robertson Email & Phone Number

Senior Leadership Role at The Macallan | Global Scotch Whisky Advocacy and Education at Edrington
Location: Glasgow, Scotland, United Kingdom 8 work roles 2 schools
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Role
Senior Leadership Role at The Macallan | Global Scotch Whisky Advocacy and Education
Location
Glasgow, Scotland, United Kingdom
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Who is Alexander Robertson? Overview

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Alexander Robertson is listed as Senior Leadership Role at The Macallan | Global Scotch Whisky Advocacy and Education at Edrington, a company with 971 employees, based in Glasgow, Scotland, United Kingdom. AeroLeads shows a matched LinkedIn profile for Alexander Robertson.

Alexander Robertson previously worked as Head of Advocacy at Edrington and Non Executive Director at The Scotch Whisky Experience. Alexander Robertson holds Postgraduate Diploma, Journalism, High Commendation from University Of Strathclyde.

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Edrington

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Profile bio

About Alexander Robertson

With a robust tenure exceeding 15 years, I have had the privilege of fostering a deeper understanding and appreciation of Scotch whisky across over 60 nations. My journey with The Macallan has been dedicated to crafting a storytelling narrative that resonates with connoisseurs and novices alike, building a strong advocacy network that spans the globe.As an empathetic leader, my focus has been to cultivate and nurture a community of whisky enthusiasts, empowering them to become ambassadors of our shared passion. My decade-long experience as a journalist has honed my ability to captivate audiences with the spoken word, making every story not just told, but truly experienced.

Current workplace

Alexander Robertson's current company

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Edrington
Edrington
Senior Leadership Role at The Macallan | Global Scotch Whisky Advocacy and Education
glasgow, glasgow city, united kingdom
Website
Employees
971
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8 roles

Alexander Robertson work experience

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Head Of Advocacy

Current

Glasgow, Scotland, United Kingdom

The primary responsibility of this position is to craft and advance The Macallan’s advocacy strategy, create compelling storytelling to animate the brand’s narrative, and disseminate through a global network of 120 educators. I curate a comprehensive brand education program to be imparted to our internal teams, customers, and to our end consumers. This.

Oct 2022 - Present

Head Of Heritage And Education

Glasgow, United Kingdom

A global role responsible for creative brand storytelling and a team of 50 global Ambassadors and makers.I relaunched The Heritage and Education Team as The InSpirit Team. InSpire. InSpeyside team and built on three pillars: 1. Build passion brands through experiential moments of conviviality. 2. Drive brand advocacy through the Scotch Whisky Academy.3..

Jan 2019 - Sep 2022

Whisky Ambassador And Education Manager

Chivas Brothers

Paisley, United Kingdom

Managed 5 global ambassadors with average experience of 25 years and two coordinators, building Scotch education and world-class experiences in Scotland and around the world.Built the departments’ transformative strategy.

Jan 2018 - Dec 2018

International Brand Ambassador

Keith, Scotland, United Kingdom

A multifaceted, high-profile, brand building and communications role, I travelled the world to champion Chivas Brothers’ portfolio of Scotch whiskies in line with the brand compass at VIP events. At the heart of my role was executing world-class brand education experiences in international markets and on Speyside, Scotland. I work alongside marketing.

Mar 2008 - Jun 2016

Broadcast Journalist

Bbc

Glasgow, United Kingdom

I broadcast breaking news from across Scotland and established a news website for Glasgow and the west of Scotland for the global leader in independent news. This role demonstrates my ability to report concisely to a high standard, engage an audience and build key contacts.

Jan 2006 - Mar 2008

Crime Reporter

Glasgow, United Kingdom

I walked the crime beat in Glasgow, on this occasion, on Scotland’s largest evening newspaper. This role is testimony to my ability to meet tight deadlines, work under pressure and deliver outstanding content.

Jan 2002 - Jan 2006

Journalist

Freelance

Glasgow, United Kingdom

Freelance feature writer for The Big Issue in Scotland, where I won the Amnesty International Prize for Human Rights Reporting, for a series of articles on asylum seekers. I also worked as a sports writer for the Scotland on Sunday, indulging my passion for football; Reporter and producer on Lunchtime Live, one-hour of news and current affairs, with Scot.

Jan 2000 - Jan 2002
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Colleagues at Edrington

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2 education records

Alexander Robertson education

Postgraduate Diploma, Journalism, High Commendation

Activities and Societies: National Council for Training of Journalists qualified. Broadcast journalism, media law, government and public.

Bachelor Of Arts (Ba), Politics And Sociology

Specialised in European Politics and Social Policy in the UK.

FAQ

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What company does Alexander Robertson work for?

Alexander Robertson works for Edrington.

What is Alexander Robertson's role at Edrington?

Alexander Robertson is listed as Senior Leadership Role at The Macallan | Global Scotch Whisky Advocacy and Education at Edrington.

Where is Alexander Robertson based?

Alexander Robertson is based in Glasgow, Scotland, United Kingdom while working with Edrington.

What companies has Alexander Robertson worked for?

Alexander Robertson has worked for Edrington, The Scotch Whisky Experience, Chivas Brothers, Bbc, and Newsquest.

Who are Alexander Robertson's colleagues at Edrington?

Alexander Robertson's colleagues at Edrington include Marianne Constandinou, Juan Pablo Correa, Ileana Onofre, Rebecca Devito, and Magnus Ljungquist.

How can I contact Alexander Robertson?

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What schools did Alexander Robertson attend?

Alexander Robertson holds Postgraduate Diploma, Journalism, High Commendation from University Of Strathclyde.

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