Alexander Samak Email & Phone Number

Munich, By, De

Munich, Bavaria, Germany

+ Advising / Consulting companies on growth management and operational excellence+ Interim Management+ Major Industries: Digital & Tech

Unterföhring, Bavaria, Germany

Senior leadership team member of the Digital Product & Tech Unit+ Business model transformation from a streaming-related business model of TV Websites to a publishing & short form video business model complementary to Joyn.de + Platform transformation from a legacy infrastructure to a modular digital Publishing Platform enabling several consumer products (e.g. prosieben.de, sat.1, ran.de, newstime.de, galileo.tv)+ Impact: Massive reach growth from practically zero to over 1 million daily sessions

Munich Area, Germany

Senior leadership team member. Since 2020: + Digital transformation and P&L owner of the digital presence of Galileo (www.galileo.tv) + New product launch from ideation to MVP to product-market-fit+ Gold STEVIE Award 2020 for best entertainment app+ Digital transformation of ProSiebenSat.1 Digital, in particular driving team empowerment & team performance with introduction of OKRs, product driver trees, KPI dashboards, and user insight management tools2018/19: + P&L owner of the channel apps, websites and connected TV presences of the P7S1 Group (ProSieben, SAT.1, kabel eins, sixx, SAT.1 Gold, ProSieben MAXX and kabel eins Doku) in Germany+ Scaled up consumer product organization: pitched for, staffed and enabled additional cross-functional teams hand in hand with VP Engineering+ Created & executed product strategy and operational excellence initiative with respective revenue boost in 2019

München Und Umgebung, Deutschland

+ Responsible for the company's consumer product + Led 60 FTE including product management, UX design, frontend dev., editorial, tracking, CRM, customer care + Restructured individual teams to a comprehensive consumer product org+ Introduced new target system and new way-of-working + Developed new product strategy and executed it successfully + Achieved turnaround in user engagement, customer satisfaction and business stretchgoals

Karlsruhe Area, Germany

+ Company exec board member+ Business owner of 1&1 Telecommunication online shop with online sales responsibility + Boosted online shop conversion rate+ Led 25-50 FTE including shop product management, UX, frontend engineering, analytics+ Launched ~50 campaigns and new products online (including highly disruptive 1&1 car campaign)+ Launched ~120 usability optimizations based on analytics, user labs or AB tests + Introduced full checkout redesign + Implemented organizational structures and processes for boosting M-commerce+ Launched essential online tools (Content Management Sytem, AB-Tests, Customer Insight tools, etc.)

Karlsruhe Area, Germany

+ Raised payuser conversion rate significantly through „funnel“-optimization (optimization of landing pages and game entry, introduction of premium features & subscriptions, upselling offers and sales promotions, shop usability optimization, etc.) + Introduced metric-based sales promotions and segment/channel specific campaigns+ Developed holistic navigation model for marketing investments+ Introduced Gameforge Card (Prepaid) to German retail (e.g Mediamarkt Saturn)+ Developed int’l markets by introducing country specific e-Payments and forging B2B-cooperations+ Successfully led turnaround project for a flagship title

+ Raised revenue by completely relaunching Gameforge’s virtual currency shops, incl. new package structure, process simplification, upselling, int’l pricing + Developed new business models and products, such as subscription and premium models + Developed new product strategy of payments+ Supervised development of new payment systems as business owner+ Reduced payment cost by half through user guidance into cheaper payment options and re-negotiation of payment contracts

Cologne Area, Germany

+ Led consulting projects in several European countries with a focus on telco, paid content and insurance+ Forged and implemented corporate strategies + Developed strategic and tactical revenue action plans, especially product-based (development of highly innovative products) + CRM and customer lifecycle concepts, especially for user acquisition, user development and user retention+ Acquired consulting projects (size: 200.000 – 900.000 €)+ Thought leadership through professional articles, and as conference speaker

Mountain View, Ca

+ Helped kick-start the newly created Silicon Valley office + Recruited team members+ Transferred know how to team by giving courses and professional training + Developed business and acquired a major first project

Cologne Area, Germany

Master'S Degree, Industrial Engineering & Management (Dipl.-Wirtschaftsingenieurwesen)

Master Of Arts (M.A.), Economics