Alex Chang Email & Phone Number

New York, New York, US

Driving league-wide Web3, blockchain, and NFT initiatives to enhance the fan experience and generate incremental revenue for the league and its member clubs.

Stanford, CA, US

• Sports Management Club, Co-President
• GSB Sports Innovation Conference, Chair of Sports Tech Startup Showcase
• Tech Club
• Product Club
• Venture Capital Club
• Admissions Ambassador

Los Angeles, California, US

• Performed market research (performance science solutions, data licensing, NIL, professional league collective bargaining agreements) and product development work for a direct-to-athlete data management app
• Developed unit economics business model to support go-to-market, growth strategy, and fundraising

Redwood City, CA, US

• Led Marketplace Growth team of 16 cross-functional members. In my first quarter as Team Lead, drove $5.5MM in annualized revenue growth above previous projections via improvements to SEO, UX, product offering, landing.

Redwood City, CA, US

• Spearheaded technical SEO initiatives across 16 international domains, resulting in $8MM annualized incremental revenue and positive YOY SEO traffic for the first time in the company’s past 5 years.
• Drove shipping, product pricing, and UX improvements, resulting in $6MM annualized incremental revenue.
• Led cross-functional team of 27 to launch new marketing/sales channel, driving $600K in bookings during its first quarter.
• Worked with external partners, conducted R&D, developed requirements, and led implementation of social login enhancements, resulting in registration rate increase equivalent to $700K annual revenue.
• Developed a system for automating return requests resulting in a $200K reduction in annual customer support costs.
• Saved the company $150K in contract negotiations with external vendors.

Redwood City, CA, US

• Led 20 executives, internal stakeholders, and external consultants across Ireland, Germany, and the U.S. in rebuilding trigger email system on an in-house platform, resulting in additional $1.5MM per year.
• Evaluated vendors for new help center platform, presented recommendation to executives and key stakeholders. Led migration to the new help center platform and in-house implementation of a CRM-integrated customer.

Lincolnshire, IL, US

• Monitored live in-game system health and provided technical support to Game Day Operations team of 50 people for Zebra’s RFID player tracking system, the NFL’s Official On-Field Player-Tracking Provider.
• Executed post-game data audits, leveraging football knowledge to proactively identify data quality issues and apply manual adjustments to the datasets, ensuring Zebra’s SLAs for timely and accurate data were met.

Redwood City, CA, US

• Presented R&D, ROI analysis, mockups, flowchart, and general recommendations for social login feature to executives and other stakeholders.
• Led implementation of social login feature for website and mobile app by 5 engineers. Generated a 10% increase in registrations.

Cupertino, California, US

• Designed tests, analyzed, and proposed design changes for the Apple Pencil and Apple TV Siri Remote.
• Designed tools and fixtures to validate current designs at manufacturing facility in China.
• Communicated with foreign vendors to efficiently change part specifications and tooling operations.

San Francisco, California, US

• Worked as an active member of the manufacturing team for three Apple soft goods products
• Recommended and directly implemented improvements, many of which are currently in use during mass production, to manufacturing tooling and processes to eliminate functional and cosmetic failures; performed under.
• Designed and debugged steel fixture using SolidWorks to test new Apple product functionality

• Developed and taught weekly workshops on a range of computer topics, including multimedia
• Provided timely support to solve computer and network problems from residents within 24 hours
• Organized and led dorm social activities and facilitated community bonding among residents

• Collected and analyzed feedback from users and communicated results to design team.
• Made improvements to an experiment that researched the effects of expert and novice feedback on the design and development of a complex product (intramuscular injection device).

Mountain View, California, US

• Performed consistent quality control tests on new catheter product with attention to detail
• Designed, machined, and implemented acrylic equipment to aid testing process

• Designed and prototyped an innovative new home electronic product that contributed to winning the $5000 People Power Challenge as a key member of research team.
• Researched human psychology and developed multiple Physical Experiential Technology Systems using sensor technology to cause behavior change in residential energy consumption.

Master Of Business Administration - Mba

Master'S Degree, Management Science And Engineering

Bachelor'S Degree, Mechanical Engineering

High School