Alexander Serie, Mbc Email & Phone Number

Mound, MN, US

Minneapolis, Minnesota, United States

· Lead and manage the RBC U.S. Wealth Management Marketing Automation & Sales Enablement teams, which includes the end-to-end ownership and strategy for the Salesforce Marketing Cloud, Seismic Marketing, and Broadridge Forefield programs and teams.· Create, execute, and report strategic vision to executive leadership, including success metrics and.

Minneapolis, Minnesota, United States

· Product Owner and program lead for the Advisor Digital Channel’s automation system, Marketing on Demand.· Responsible for defining marketing vision, processes, and program enhancements to support goals and objectives.· Manage budget and tactics to ensure profitability of marketing initiatives for digital platform. · Responsible for presenting and.

Greater Minneapolis-St. Paul Area

· Led a major multi-year initiative to re-platform the Ameriprise advisor marketing automation platform, including vendor discovery, concepting, development, migration, and field transition.· Continually analyzed and reported market data to develop comprehensive marketing strategies. · Collaborated with internal stakeholders on the template design and.

Minneapolis, Minnesota

· Managed relationships with creative vendors for timely execution of marketing objectives.· Partnered with Marketing Operations to oversee the tactical implementation of marketing campaigns.· Served as subject matter expert providing information and/or research for the digital marketing platforms.

Minnetonka, Minnesota

· Provided strategy, project leadership, planning, and analysis for corporate clients.· Managed marketing team in completing client initiatives. · Managed client budget on marketing initiatives.· Analyzed marketing data for actionable improvements across all client segments.· Identified business challenges and drive solutions to champion new marketing.

Greater Minneapolis-St. Paul Area

· Responsible for developing, managing and executing comprehensive digital marketing strategies for Wolters Kluwer Financial Services.· Analyzed and reported market data to develop a comprehensive set of marketing goals. · Managed team of marketing specialists in completing marketing initiatives. · Planned, budgeted, and executed all digital marketing.

Greater Minneapolis-St. Paul Area

· Acted as primary coordination point for interactive marketing campaigns. · Coordinated, managed and created project plans and necessary resources to execute on marketing campaigns.· Created and developed the social media marketing program for Wolters Kluwer Financial Services.· Created and produced video media content for online marketing efforts. ·.

· Developed and maintained the MLT Inc. e-mail marketing plan and tactics specific to Delta Vacations, Continental Airlines Vacations, United Vacations and Worry-Free Vacations agency and consumer sites. · Managed and provided oversight of creative elements for e-mail marketing campaigns.· Created, managed and executed against the e-mail marketing schedule.

· Managed and maintained MLT Vacation’s marketing department’s consumer and travel agent databases.· Edited and developed HTML code for e-mail templates.· Explored efficiencies for website processes to quickly and effectively deliver changes to the websites and marketing tactics.· Generated reports, analyzed data and developed recommendations pertaining to.

· Managed the execution of marketing and advertising campaigns, including the allocation of resources, status reporting and on time on budget delivery.· Developed and deployed internal tests for online marketing promotions such as E-mails, Landing Pages, and Websites to ensure quality program execution in market.· Created Statements of Work to define.

· Managed internal movement of marketing and advertising campaigns to ensure efficient delivery of product for client, Continental Airlines.· Responsible for creation and management of schedules to ensure on time execution of marketing projects for clients. · Participated in the conception of creative projects for marketing and advertising campaigns.

St Paul

· Performed data analysis for a large energy company to examine global spend and identify potential cost reduction opportunities.· Reviewed and structured corporate purchasing data for identified fiscal years.

· Planned and taught all areas of the English curriculum for elementary school children.· Maintained records of student performance for evaluation.· Instructed small and large groups and tutored individuals in the English language.

· Monitored tracking components for logistics providers.· Managed communication strategies with transportation providers, including tactical execution of plans.· Assisted in compiling data for consideration in corporate information restructuring initiative.· Managed master information for corporate database.

Master Of Business Communication Degree, Marketing/Management Communication

B.A., Communication

Education record