Segments audiences and builds workflows to deploy email and text message campaigns that support lead acquisition and customer retention with Adobe Campaign. Launched and leads strategy for the first Subaru of America text message marketing program. Analyzes campaign performance metrics and identifies opportunities for improvement. Collaborates with stakeholders across the organization to support business objectives by providing strategic insights and developing customer communication frameworks.

Led CRM Marketing for Pep Boys service business, owning email, direct mail, and SMS channels from strategy to execution. Drove marketing strategy for credit card and loyalty programs. Implemented new segmentation and contact frameworks as well as cross-disciplinary initiatives supporting new programs for the business.

Managed customer retention marketing initiatives including email, direct mail, loyalty, and credit card program. Maintained CRM Budget and provides strategic oversight for all CRM campaigns. Built new contact strategies and programs to maximize customer engagement and value.Additionally, orchestrated new customer acquisition prospecting campaigns tailored to specific market scenarios leveraging elements such as purchase segmentation, regionality, seasonality, and demographics.

Drove the national email program strategy by managing the campaign calendar, directing the content and messaging, delegating asset project management to the CRM Coordinator, and determining audience segmentation.Adapted the email deployment process to a self-service model, personally QA’ing and deploying more than 600 campaigns to eliminate vendor production fees and cut the email program's annual costs by more than 45%. Trained the CRM Coordinator on this process to continue the model in 2019.Reporting on and analyzing weekly email performance metrics, having updated the format to provide YOY comparisons and campaign performance evaluation by promotion type, for the first time in the program’s history, to optimize learnings and inform more effective revenue-driving messaging.Project manager for seasonal loyalty member direct mail campaigns, crafting creative briefs to align each message with the overall seasonal marketing plan, negotiating offer allocations with merchandising managers, determining audience segmentation, and working with the design lead to produce assets before obtaining approvals from C-Suite leadership.

Served as project manager for all email campaigns from start to finish, writing the creative briefs, sourcing information on products and promotions from across the organization, and working with the design team to create and proof assets before delivering both the final HTML and subscriber targeting list to our email service provider and approving deployment by the vendor. Coordinated ongoing direct mailings, setting up coupon offers with pricing team, vetting variable proofs to ensure accuracy of customer data, and approving each campaign to print and mail.Managed budget for the email and direct mail programs, allocating and tracking circulation and spend for campaigns, bidding out print jobs through the procurement system, and processing invoices.

Published written and visual content to social media channels to build brand awareness for our hip hop based K-12 education and professional development programs.Generated monthly social media calendars and delegated content creation tasks to other members of HHF.Managed database of current clients and leads with contact information and social media handles.

Built relationships and communicated with members to better understand their needs and cross-sell PFCU products and services accordingly.Collaborated with team at West Philadelphia branch to win PFCU’s first Best Sales Team award, booking $137,000 in loans in one month.Maintained detailed databases of member interactions such as loan applications, fraud disputes, cross-sell opportunities, contact preferences, and records of correspondence.

Coordinated and created promotional materials for SeaPerch underwater robotics competition, in which 70 schools participated.Prepared written analysis of peer schools to determine best practices to improve rank of the College in U.S. News and World Report Best Engineering Schools.Acted as project manager for obtaining Drexel’s recertification as a Center of Academic Excellence in Cyber Defense.

Coordinated and solicited in-kind donations for annual golf classic, which raised over $100,000 for the College’s health care centers.Managed Facebook page to engage in dialogue with alumni and encourage donations.Wrote copy for press releases, blog posts, and the quarterly newsletter.