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Product person @ Infillion. Sports Marketing, Ad-Tech, and Data background. I also manage the nonprofit sector of Infillion - TrueGiving! We educate nonprofits on the vast digital marketing lumascape and run pro-bono ad campaigns with our award winning trueX & NeXt products for them as well.
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Director Of Product ManagementInfillion May 2024 - PresentNew York, New York, Us -
Senior Product ManagerInfillion Mar 2021 - May 2024New York, New York, UsInfillion was born from the acquisition of true[X] by Gimbal in 2020—pioneers in advanced digital media, particularly CTV, and commerce technology driven by Gimbal’s superior location platform. This strategic acquisition was created to capitalize on the unmistakable revolution that was coming in consumer behavior, driven record-breaking growth in e-commerce, and digital media—particularly streaming—over the past two years. It also fulfills our mission and vision to deliver a connected commerce platform for the open Internet that links advertising, marketing, and CX through critical data and engaging digital experiences. -
Product ManagerInfillion Feb 2017 - Mar 2021New York, New York, UsGimbal is a marketing and advertising platform powered by physical-world data. Gimbal is unique from traditional ad tech companies in that we don't rely solely on location data appended to bid requests. Our proprietary, always-on Location SDK provides rich location data from millions of devices - even when apps are closed and in the background - and is used to build custom audiences and attribute ad spend to visits in the real world. Lastly, Gimbal's macro (geofencing) and micro (beacon) location solutions enable brands to accurately reach consumers via paid media and within their own app. -
Sr. Manager, Ad OperationsInfillion Jun 2015 - Feb 2017New York, New York, UsGimbal (formerly The Mobile Majority) is an award winning premium platform for mobile brand advertising. By packaging genuine audiences, unrestricted creative and live measurement, The Mobile Majority platform provides brands with an unrivaled ability to influence modern, mobile consumers. Recent campaigns for industry leaders across the medical, banking, consumer product and entertainment markets have generated double-digit engagement rates, reached tens of millions of consumers and have driven significant purchase intent. Previously known as PaeDae, the team is led by veteran media executives and is headquartered in Santa Monica, CA with offices in New York, San Francisco, Columbus, Chicago, and Saõ Paulo. -
Ad Operations CoordinatorInfillion May 2014 - Jun 2015New York, New York, UsGimbal (formerly The Mobile Majority) is an award winning premium platform for mobile brand advertising. By packaging genuine audiences, unrestricted creative and live measurement, The Mobile Majority platform provides brands with an unrivaled ability to influence modern, mobile consumers. Recent campaigns for industry leaders across the medical, banking, consumer product and entertainment markets have generated double-digit engagement rates, reached tens of millions of consumers and have driven significant purchase intent. Previously known as PaeDae, the team is led by veteran media executives and is headquartered in Santa Monica, CA with offices in New York, San Francisco, Columbus, Chicago, and Saõ Paulo. -
Founder And Managing DirectorTruegiving (Formerly The Gimbal/Majority Foundation) Jun 2015 - PresentTrueGiving is dedicated to taking the advertising industry’s resources and reach, and deploying them in the service of purpose-driven nonprofits and organizations that are a true reflection of our company’s and employees’ values. We build, run, and measure pro-bono digital marketing campaigns in order to provide a voice for crucial issues; enact change by raising awareness and driving direct and tangible support through sign-ups and donations; and providing nonprofits with educational resources for best-in-class digital marketing. We approach pro bono initiatives in a way that allow any and all of our employees to participate, while contributing to our company goals of diversity, equity, and inclusion.Our vision is to capture donor and supporter attention, and wield the power of targeted advertising to help nonprofits advertise alongside the big for-profit players. We are seeking organizations with authentic, worthy missions that we can work with to develop ads garnering awareness, support and donations. First and foremost, we are committed to providing our partners with beneficial insights that will allow them to better market themselves and fulfill their own missions. In the long run, we are looking to expand upon these brands to push the boundaries of advertising in the nonprofit sector and, potentially, create award-winning work.
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Operations And Content DirectorGreekdrop Sep 2012 - Jun 2013Greekdrop is an e-commerce catalog for fraternity and sorority students that curate popular, fashionable brands, as well as new up and coming lines of products. I led the ops team from bringing on new brands, logistics, and content marketing & advertising. -
Marketing AssistantUc Davis 2012 - 2013Davis, California, UsLed the social (Facebook, Twitter, Instagram, & Linkedin) portion of Corporate Sponsorships of UC Davis Athletics. -
Marketing Intern20Th Century Fox Film Jun 2012 - Sep 2012New York, Ny, UsOver the course of this Fox Sports Internship, I learned a great deal about what "marketing" means as it relates to sports, television, and online outlets and how the changing landscape of digital and social is shaping and changing our business models. I also acquired a better understanding of on-air and online promotions, digital, and social media platforms by gaining hands-on experience working in a professional high-paced corporate environment.
Alex Steady Skills
Alex Steady Education Details
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University Of California, DavisPolitical Science And Government
Frequently Asked Questions about Alex Steady
What company does Alex Steady work for?
Alex Steady works for Infillion
What is Alex Steady's role at the current company?
Alex Steady's current role is Director of Product Management at Infillion.
What is Alex Steady's email address?
Alex Steady's email address is al****@****bal.com
What is Alex Steady's direct phone number?
Alex Steady's direct phone number is +151028*****
What schools did Alex Steady attend?
Alex Steady attended University Of California, Davis.
What are some of Alex Steady's interests?
Alex Steady has interest in Animal Welfare, Health.
What skills is Alex Steady known for?
Alex Steady has skills like Marketing, Social Media, Market Research, Mobile Devices, Leadership, Digital Strategy, Mobile Advertising, Social Media Marketing, Social Networking, Online Marketing, Advertising, Online Advertising.
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