Marketing Research Analyst
CurrentCollects and analyzes data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.Prepares reports of findings, illustrating data graphically and translating complex findings into written text.Conducts in-depth research (via the Internet, Telephone, Government Data Bases, Libraries, and Private Databases) to determine the size and scope of potential markets for the company’s products.Forecasts and tracks marketing and sales trends, analyzing collected data.Seeks and provides information to help the company determine its position in the marketplace.Measures the effectiveness of marketing, advertising, and communications programs and strategies.Conducts research on customer, and potential customer opinions and marketing strategies, collaborating with marketing professionals, statisticians, and other professionals.Attends staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.Monitors industry statistics and follows trends in industry trade publications.Devises and evaluates methods and procedures for collecting data (such as surveys, opinion polls, or questionnaires), or arrange to obtain existing data.Develops and implements procedures for identifying advertising needs.Conducts interviews and surveys concerning potential markets and market segmentsVisits Industrial Trade Shows and exhibitions to seek ideas, and potential for new products… or marketing existing products into industries where the company does not currently participate.
