Alexander Tardo Email & Phone Number

Baton Rouge, LA, US

Baton Rouge, Louisiana Area

• Work with nearly 200 Lamar offices nationwide to coordinate multi-market sales on a $13 million agency account.
• Manage Lamar's participation in the State Farm Agent Tagged Media Program, a program with over 500 participating agents, each with tailored out-of-home displays.
• Provide clients with post-buy reports and proof of performance photos.
• Develop process efficiencies through collaboration with IT developers.
• Consistently meet strict deadlines, ensuring timely responses to client RFPs.
• Use extensive billboard, transit, and airport advertising knowledge, as well as knowledge of the competitive landscape, to formulate captivating sales presentations.

Baton Rouge, Louisiana Area

• Analyze market and consumer research data to develop significant sales rationale and marketing collateral used to increase local and national transit ad sales
• Organize data to build compelling maps, reflecting market demographics and consumer expenditure & behavior in relation to Lamar's transit footprint
• Organize and maintain a database of transit advertising markets and their respective collateral
• Analyze sales reports and internal activity records to develop meaningful documents displaying company sales and activity performance
• Research potential transit markets to develop market summaries aimed at increasing local market knowledge during the transit authority RFP process
• Promote transit sales by generating compelling responses to local and national RFPs

Baton Rouge, Louisiana

• Managed department website and social media: Facebook, Twitter, Instagram, and Pinterest
• Analyzed social media performance to develop more effective and influential social media posts
• Increased Facebook reach by 30% and Twitter reach by 300%
• Managed LSU Student Union Axis Television advertisements
• Developed and implemented social media marketing strategies targeting the LSU community
• Promoted LSU Student Union events, including theatrical performances, leisure classes, and art exhibits

Baton Rouge, Louisiana

• Developed and practiced excellent oral and written communication skills
• Worked closely with Microsoft Office applications and HP Service Manager
• Diagnosed and resolved issues pertaining web browsers, email, newsgroups, and VPN software
• Trained over 10 new employees on the policies and procedures of LEO
• Managed member feedback and technical issues
• Managed over flow voicemails and emails

• Scanned local periodicals for hospital related articles
• Created media reports with articles mentioning St. Tammany Parish Hospital
• Organized and distributed promotional items
• Assisted with special tasks, including grand opening ceremonies of three facilities
• Attended and assisted with hospital marketing events
• Distributed marketing material and periodicals throughout the hospital

Bachelor Of Science (B.S.), Marketing, Sales Concentration, Magna Cum Laude

Activities and Societies: S.T.R.I.P.E.S. Participant, Pi Sigma Epsilon - Beta Xi Chapter, Geaux Big Baton Rouge Team Lead

Dual Enrollment Student

Enrolled in multiple dual-enrollment courses while attending Fontainebleau High School.

High School Diploma, Gifted/Talented Program

Activities and Societies: Senior Class Public Relations Officer, National Hispanic Honor Society – Technology Coordinator, National Honor.