Alexander Smith Email & Phone Number

Providence, Ri, Us

Woonsocket, Ri, Us

2024 SILVER HALO AWARD WINNER: Best Disability Initiative for the CVS Pharmacy partnership with the Teal Pumpkin Project

Woonsocket, Ri, Us

• Lead and generate innovative creative writing ideas and solutions that deliver on and adhere to the brand vision and brand standards while ensuring consistency.• Bring big ideas and creative to life across a wide scope of unique projects through innovation and collaboration with internal stakeholders.• Develop and maintain trusted partnerships with peers, internal business teams and external agencies.• Apply deep and demonstrated experience in writing for a broad range of deliverables that could include interior and exterior environmental design, branding, product and marketing communications, architecture, decor and digital technologies.• Successfully use skills and knowledge to create compelling themes, manifestos, ideas and designs that are on brand, and meet or exceed business objectives.• Partner with other senior writers on key brand initiatives and peer-review work for accuracy and consistency.• Advise external agencies on adherence to copy guidelines, offering suggestions to streamline work for a consistent customer experience.• Work in lockstep with senior designers/art directors, collaborating from concept to completion on tight timelines.• Present work to internal peers, marketing and creative team leaders, confidently speaking to messaging structures and concepts.• Proactively translate feedback into detailed, actionable copy edits while still delivering on the project brief and upholding enterprise brand tenets.

Chicago, Il, Us

-Lead the creation and optimization of all storytelling messaging that promotes a new innovative healthcare delivery format, offering older adults easier access to primary care, prescriptions, vaccines and retail shopping at combined Oak Street Health and CVS Pharmacy locations nationwide-Convert Medicare-eligible CVS Pharmacy customers into patients at the on-site Oak Street Health clinic, and motive Oak Street Health patients to fill prescriptions and get vaccines at CVS Pharmacy -Work in an Agile format, collaborating and consulting with cross-functional teams including architecture & engineering, construction, marketing, project managers, and delivery managers-Created value messaging campaign to pilot a new senior discount program to increase economic freedom for fixed-income CVS shoppers aged 60 and older

Asheville, Nc, Us

-Write copy for websites, emails, social media, radio scripts, and direct mail for clients in the United States and Internationally-Use customer data to write compelling content that converts-Consult clients on how to maximize the effectiveness of their advertising

Boston, Ma, Us

-Concepted and named the trademarked Get CVS Smart™ campaign-Wrote the Health at Home by CVS email series, an IHAF Honorable Mention-Wrote for #OneStepCloser Integrated Campaign, Category Grand Prize Winner, Best in Show for Significant results and Category Grand Prize Winner for Integrated Campaign at the ANA In-house Excellence Awards-Led copywriting on the CVS Pharmacy homepage redesign

Boston, Ma, Us

· Lead and generate impactful copy and content that delivers on and adheres to the brand vision, tone and brand standards while ensuring consistency.· Presents copy concepts, serving as copy subject matter expert in formal meetings with senior and management level team members, for copy review and approval.· Bring ideas and copy to life across a wide scope of unique projects through innovation and collaboration with peers and internal business teams.· Develop and maintain trusted partnerships with peers, internal business teams and external agencies.· Apply deep and demonstrated experience in writing for a broad range of deliverables that include paid, earned and owned channels that include: signing, print, email, DM, social and digital.· Successfully use skills and knowledge to create compelling themes, ideas and copy that are on brand, and meet or exceed business objectives.· Partner with design peers and implementation to deliver on the brief and project expectations and ensure execution of ideas and copy as planned.

Woonsocket, Ri, Us

· Served as the lead copywriter on the COVID-19 Task Force · Wrote the coronavirus consumer resource center, weekly emails, social posts and in-store signage · Wrote messaging for rapid-result testing mega sites and drive-thru COVID-19 testing at CVS Pharmacy locations

Woonsocket, Ri, Us

-Named innovative new products and services in the pharmacy retail, health insurance, prescription benefit -management, and health care fields.-Generated and presented dozens of viable names for new innovative products and services Clients: CVS Health, CVS Pharmacy, CVS Caremark, CVS Kidney Care, CVS Specialty, Omnicare, PayFlex, and Aetna.

Boston, Ma, Us

-Tell product stories and engage millions of customers in ~10,000 CVS Pharmacy locations nationwide-Created navigational in-store signage that helped boost shopping time by 50% from 3m 36s to 5m 13s-Partner with planogram designers and category managers to generate compelling signage that guides the customer journey and best tells the story of products at shelf-Collaborate with graphic designers and marketing partners to hone storytelling of hundreds of print advertisements to create clear and visually engaging experiences-Deliver presentations to sell creative work to creative directors, senior directors, and merchandising managers through storytelling -Navigate the complex clinical, supplier, and legal compliance review processes for all signageClient: CVS Health, CVS Pharmacy

-Write dozens of stories weekly for popular websites, generating 80 million page views and reaching 25 million unique viewers per month-Manage content on Wordpress from draft to publicationIn 2017, I wrote 3,245 published stories.In 2016, I wrote 3,816 published stories.In 2015, I wrote 3,667 published stories.

Boston, Massachusetts, Us

-Ideated on how best to execute business strategy through in-store and on-shelf signage to drive incremental sales in more than 9,600 stores nationwide-Served as the lead copywriter to brand in-store value destination for 1,000+ CVS Pharmacy locations nationwide-Delivered all educational, wayfinding and branded signage for Planogram in-store shelving across categories-Created copy that engages and raises awareness about product offerings-Collaborated with designers and marketing partners to produce creative to meet business goals-Navigated clinical, supplier and legal compliance review processesClients & brands Include: CVS Health, CVS Pharmacy, Makeup Artist Academy (MUA), Gold Emblem abound, and Beauty 360

-Created and operated successful literary podcast from concept to production-Solicited fiction and poetry from writers across the country, selected pieces deemed to be most effective in the audio medium, edited stories and poems for audio production, managed voice talent and oversaw recording in the sound studio, edited tracks using Audacity, uploaded episodes online, created marketing promotions to gain listeners, repeated for two seasons and several dozen episodes.

-Implemented marketing strategies including direct mail and cold calling campaigns that target motivated sellers-Created Google Doc systems to effectively delegate tasks and manage a freelance marketing team of four

New York, Ny, Us

-Synthesized strategies into compelling headlines for monthly online marketing stunts-Proofread and edited over 40,000 digital TV product descriptions-Managed and scheduled quick turnaround TV show metadata for 100+ TV shows weekly for distribution online storefronts-Assisted SVPs with the re-launch of iN Demand online storefront

-Worked alongside Ben Sherwood, the former President of Disney/ABC Television Group, to manage TheSurvivorsClub.org, the community-focused news and information-based companion to the best-selling book, The Survivors Club-Increased unique viewer count for TheSurvivorsClub.org by 31%-Wrote and edited hundreds of articles focused on surviving health, family, money and extreme situations

Boston, Ma, Us

-Designed and facilitated meditation workshops that engaged 150 employees-Created lesson plans and facilitated an after-school program that included yoga movements and nutrition education-Tutored 42 seventh grade students in English and mathematics-Collaborated on a diverse team of 17 corps membersExecuted school-wide academic event that actively engaged over 500 students and 30 teachers from the entire school population, advertised event through PA announcements, mass mailings and fliersLiaised with mathematics coach to create enhancement programs, reported on progress to school-wide team

Bachelor'S Degree, Music

Internet, Leadership, Mathematics, Economics