Alexander Tatsuki Watanabe Email & Phone Number

日本 東京都

Leading Creative Development and Production Management for International Clients.Manage media planning and digital advertising, including media mix proposals.■Planning / Proposal Creation 45%・Develop branding strategies and concepts・Organize project requirements, value propositions, and challenges / Set KPIs and goals・Conduct competitor analysis, create positioning maps and perform market analysis・Define target personas / Create proposals tailored to project… Show more Leading Creative Development and Production Management for International Clients.Manage media planning and digital advertising, including media mix proposals.■Planning / Proposal Creation 45%・Develop branding strategies and concepts・Organize project requirements, value propositions, and challenges / Set KPIs and goals・Conduct competitor analysis, create positioning maps and perform market analysis・Define target personas / Create proposals tailored to project schemes・Plan promotions across online and offline media / Implement O2O strategies・Plan and manage game tie-ups, influencer campaigns・Develop web requirements, sitemaps, and wireframes■Project Management / Progress Management 40%・Draft SOW (Statement of Work), estimates, and contracts・Manage designers and engineers / Direct development・Collaborate with partner companies / Promote initiatives / Negotiate schedules and profits・Design submission processes / Check tasks and create submission spec sheets・Build and improve business processes and workflows・Create PPM decks / Manage shooting schedules・Coordinate and manage events / Handle administrative tasks■Media Planning / Digital Advertising Operations 15%・Plan and buy media for digital ads, DOOH, and TV commercials・Set KPIs and objectives for digital ads / Simulate, manage operations, and report results■AreasTV commercials, videos / Websites, UI/UX / Digital OOH / Key visuals / Banners / Logos / Social media / Game and influencer tie-ins / HTML emails / Events, etc.■ClientsAmex / Apple / Bazooka Candy Brands / Canva / DFS / Duolingo / Golf Pride / HP / Limit Break / Philip Morris Japan / Recotech / Red Bull / Salesforce / SKYN / Twilio, etc.■Achievements・SKYN: Ranked #1 on Amazon and mybest・Duolingo TikTok: Grew from 0 to 1.011M followers and 15.366M likes (as of Aug, 2024)・Canva TVC: Increased daily account registrations from 15,000 to 25,000・Bazooka Candy video ad: 56.53% full view rate. 47% year-over-year increase in sales Show less

日本 東京都

Responsible for Planning and Production Management from Concept to Execution for Both agency and direct clients cover graphic and digital areas.Act as the lead negotiator for budgets and schedules with partner companies and manage delivery timelines.■Planning / Proposal Creation 35%・Concept development・Organize project requirements and challenges・Create image maps and mood boards・Plan and develop key visuals・Create requirement definitions, sitemaps… Show more Responsible for Planning and Production Management from Concept to Execution for Both agency and direct clients cover graphic and digital areas.Act as the lead negotiator for budgets and schedules with partner companies and manage delivery timelines.■Planning / Proposal Creation 35%・Concept development・Organize project requirements and challenges・Create image maps and mood boards・Plan and develop key visuals・Create requirement definitions, sitemaps, and wireframes for web development・Formulate SNS concepts and create account operation guidelines■Progress Management 65%・Project management・Create estimates, contracts, and invoices・Manage designers and engineers / Direct development・Identify and instruct fixes for web development bugs・Collaborate with partner companies / Promote initiatives / Negotiate schedules and profits・Create and manage posting schedules for SNS operations・Build and train teams・Create PPM materials / Manage shooting schedules・Operate and moderate webinars・Manage exhibitions / Coordinate with construction companies■AreasGraphic design / Websites and UI/UX / Applications / Videos / Key visuals / Digital signage / Promotional tools / In-store POP / Banners / SNS / Events, etc.■ClientsAjinomoto / Benesse / CyberAgent / Daiichi Sankyo / Dentsu / Disney / House Foods / HONDA / J.score / JT / Johnson & Johnson / KIRIN / LION / Meiji / Panasonic / Tokyo Skytree / SoftBank / Sompo / Taiyo Life Insurance / TIS, etc.■AchievementsAs a Digital Producer, enhanced customer satisfaction and contributed to achieving top sales and gross profit across all five departments. Show less

日本 東京都

Worked as an Inside Sales Representative for Media, Advertising Agencies, Major Manufacturers, and Various Other Companies.Responsible for customer interactions and coordination with overseas offices using English, as well as overseeing the creation of sales tools.■Sales Activities・Negotiate prices and contract terms・Create estimates and contracts・Design and improve sales tools and materials■Management Activities・Manage, coordinate, and negotiate delivery… Show more Worked as an Inside Sales Representative for Media, Advertising Agencies, Major Manufacturers, and Various Other Companies.Responsible for customer interactions and coordination with overseas offices using English, as well as overseeing the creation of sales tools.■Sales Activities・Negotiate prices and contract terms・Create estimates and contracts・Design and improve sales tools and materials■Management Activities・Manage, coordinate, and negotiate delivery schedules・Manage supplies and equipment■Internal Activities・Train and mentor junior employees・Perform translation tasks■Achievements・Designed materials showcasing the strengths of our services for customers considering the introduction of machine learning. Contributed to a 300% year-over-year increase in annual sales of AI data sets, from approximately 25 million yen to around 75 million yen・Created decks that visually organized products, services, and licensing structures. This made sales transactions and contract negotiations with clients smoother and significantly reduced unnecessary inquiries Show less

日本 東京都

Planned and Executed Sales for Japan's Largest Fashion Exhibition, Held Twice a Year with 1,200 Exhibitors.Responsible for planning and executing sales strategies, attracting visitors to the fashion exhibition, and creating sales tools.■Achievements・Designed and improved numerous sales tools and materials, contributing to an increase in exhibitor numbers by 180 companies, reaching a total of 850 companies compared to the previous year・Designed the booth layout… Show more Planned and Executed Sales for Japan's Largest Fashion Exhibition, Held Twice a Year with 1,200 Exhibitors.Responsible for planning and executing sales strategies, attracting visitors to the fashion exhibition, and creating sales tools.■Achievements・Designed and improved numerous sales tools and materials, contributing to an increase in exhibitor numbers by 180 companies, reaching a total of 850 companies compared to the previous year・Designed the booth layout and posters for promotional activities, resulting in a record-breaking attendance of over 20,000 visitors Show less