Alex Whitfield Email & Phone Number

Brisbane, Qld, Au

Brisbane, Queensland, Australia

Professionals Real Estate is seeking independent assistance, guiding them through a significant growth period, looking at the development of the brand and the expansion of the head office team.

Brisbane, Queensland, Australia

I led the marketing & communications team for QBANK, formerly Queensland Police Credit Union. QBANK is a Member Owned organisation that has been privileged to provide financial assistance and wellbeing to our members and their families since 1964.In this leadership role, I was responsible for the overarching marketing strategy to increase lead generation, improve customer insights, increase operational efficiency and enhance the overall member experience.

Brisbane, Australia

I was the Head of Marketing at Professionals Group Australia, since its creation in 2019 through to the beginning of 2023. The Professionals Group unifies over 225 real estate offices across Australasia under one group entity, providing first-class marketing, training and support.I personally built a small and capable team of four, managing the groups brand, value proposition, lead generation, web and social media strategy. The Professionals brand promises flexibility and affordability, providing over 40 years’ experience and delivering property marketing to an international standard.I worked closely with the Professionals offices, ensuring brand consistency and advocacy across the group. Throughout my tenure I was very proud to lead the network through the pandemic, deliver multiple projects including two TVC campaigns, a new website and I reshaped the standards of marketing support that major real estate brands deliver to their networks.

Double Bay, New South Wales, Australia

As Marketing & Business Development Manager for the Australia-Israel Chamber of Commerce, I was internally responsible for the full-stack marketing activity in NSW and worked externally with clients to create thought-leading events and PR activities. These provided a clear ROI for clients and brought in additional AICC revenue. Holding a multi-focused role, my achievements at AICC included the creation and internal adoption of corporate brand identity and the establishment of coordinated sales and event campaigns. I was responsible for the reporting on reach and effectiveness of these campaigns, as well as workshopping market leading topics, sourcing CEO level speakers and overseeing the Event Manager.While at AICC, I led a complete data cleanse using campaign analysis and creating client lists for targeted campaigns. In the first six months, I exceeded B2B sales targets through acquiring strategic partnerships.As Marketing & Business Development Manager Alex championed the Young Business Forum, organising free networking events for 25–39-year-old future leaders.

Sydney, Australia

In what was a newly created role, being Client Engagement Manager at Knight Frank saw me develop a national strategy in liaison with APAC and the UK. With 22 offices in Australia, Knight Frank services both capital cities and regional centres. Their corporate vision is to be the place for the best property professionals, building its strategy around providing the highest level of client service and attracting the most skilled people in the property industry.As Client Engagement Manager, I focused on the experience of, and communication with, Knight Frank Australia’s top institutional clients. The strategy aimed for superior service through quality and timely communications, events and submissions.As part of this, I managed the design and delivery of all priority client collateral and mapped national client touchpoints across all states and nine business lines. I was responsible for sourcing in-depth client information and building industry-leading reporting, managing a $500,000 events budget and delivering over 40 eventsAlex also led a pitch team to create first-class bespoke tenders and presentations and redesigned the CRM to support internal collaboration through data entry.As Client Engagement Manager, Alex was responsible for quarterly board reports on all client activity and to promote internal buy-in.

Diploma, Real Estate

Alex completed the Diploma in Real Estate at the Real Estate Institute of Queensland (REIQ). Beginning operations in 1918, the REIQ is.

Diploma, Digital Marketing

Alex holds a Diploma in Digital Marketing from Shaw Academy, a leader I the development of the technology & processes of synchronous.

Managing People, Business Administration And Management, General

Alex completed a general course in Managing People in Business Administration and Management at the Australian Institute of Management.

Certificate Iv, Health And Physical Education/Fitness

Alex completed a Certificate IV, Health and Physical Education/Fitness at the Australian Institute of Fitness, the largest fitness.