Alexander Widener Email & Phone Number

New York, NY, US

New York, New York, United States

Leads global marketing for best-in-class textile company. Oversees social media, email marketing, copywriting, events, PR, and advertising across three main markets, US, UK, and France.

New York, United States

Supported all Brand and Creative initiatives in a multifaceted role. Managed brand/product photography (Production, Art Direction, Sample Management, etc.). Other areas of focus included digital asset management (~7,000 images), store design/installation, and supporting seasonal product launches in digital/print. Worked cross-functionally with Marketing.

New York, NY

• Assisted women’s design team in conception and realization of footwear for a national brand
• Managed all aspects of seasonal line plan, material data and samples management
• Worked closely with preproduction/production teams to ensure appropriate execution of product
• Maintained strong relationships with factories (China, Italy) and material suppliers through daily communication
• Collaborated creatively with design team through all steps of the design process, with emphasis on emerging trends
• Created and executed visual merchandising strategy for NY showroom

Greater New York City Area

• Managed $4 M business for Bergdorf Goodman; overseeing handbags, footwear and men’s
• Oversaw all aspects of in-store visual presentation, product training, incentives, repairs and inventory tracking
• Analyzed selling on a weekly basis in order to gauge business needs and provide insight into by style performance
• Assisted Director of Sales during market appointments to create assortments tailored to the BG business
• Initiated re-orders, transfers, special orders and MDs while creating personal relationships with dept. store partners
• Performed competitive analysis of the luxury market in terms of seasonal trends

New York, New York

• Managed 1.8 M Tory Burch handbag business for Saks Fifth Avenue Flagship Store, increasing sales by 30%
• Mentored and coached new associates, organized product knowledge training
• Worked closely with visual team to create a presentation in tune with Tory Burch DNA
• Provided reports and feedback to maximize brand experience and tailor product to Saks customer
• Supported buying office in selecting product assortment for all (40) doors and ecommerce