Ecommerce Manager
Current
May 2022 - Present
AeroLeads people directory · profile
Zander Wilkinson โ๏ธ ๐ ๐ Email & Phone Number
20+ Yrs Experienced Ecommerce Professional
at
Barrhead Travel Group
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 100%
Current company
Role
20+ Yrs Experienced Ecommerce Professional
Location
Greater Glasgow Area, United Kingdom, United Kingdom
Company size
Who is Zander Wilkinson โ๏ธ ๐ ๐? Overview
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Quick answer
Zander Wilkinson โ๏ธ ๐ ๐ is listed as 20+ Yrs Experienced Ecommerce Professional at Barrhead Travel Group, a company with 501 employees, based in Greater Glasgow Area, United Kingdom, United Kingdom. AeroLeads shows a matched LinkedIn profile for Zander Wilkinson โ๏ธ ๐ ๐.
Zander Wilkinson โ๏ธ ๐ ๐ previously worked as Ecommerce Manager at Barrhead Travel Group and Head Of Ecommerce at Beerhunter Uk. Zander Wilkinson โ๏ธ ๐ ๐ holds B.Sc, Computer Aided Design from University Of The West Of Scotland.
Company email context
Email format at Barrhead Travel Group
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Barrhead Travel Group
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Profile bio
About Zander Wilkinson โ๏ธ ๐ ๐
An experienced travel ecommerce professional throughout the UK and Europe. Developing market-leading ecommerce strategies and responsible for the profitable running and growth of websites and teams consisting of front/ back end developers and designers, content developers, focusing on integration of the new eCommerce CMS platform through the company's systems.ย Also concentrating on the technical side of the platform, particularly SEO and UX, PPC, Amazon shopping, display and affiliate networks.ย Key Responsibilities:ย โข Driving sales across all areas of the business including the web store, retail store portfolio, commercial and trade divisions by true omnichannel, customer centric marketingโข Optimising the customer journey by monitoring and acting on key metrics such as traffic, conversion and abandonment rates, average order value etcโข Constantly improving product content to increases conversion ratesโข Driving constant improvement and innovation in web shop customer experienceโข Coordinating with product and offline marketing teams to support business strategy and ensure a consistent cross-channel experienceย A retail ecommerce background, with demonstrable results in website management and driving online sales with extensive knowledge of digital marketing and a strong understanding of the customer journey.ย Management and budget experience.Google Analytics, MI, KPI Management.20+ years Digital Marketing/ Web eCommerce and Content management/ development experience. Management of small to large content, graphic, development, fulfillment and acquisition teams.Significant Web management, Digital Marketing and Web Content management experience across a variety of Web disciplines. OMNI channel management and development. Email marketing and development via Dotmailer, Pure360, Mailchimp. Social Media management and development.Delivering to budget, result focused and driven. Commercially astute. Establishing Digital Strategies. Strong project management, communication, writing skills and attention to detail.
Listed skills include E Commerce, Email Marketing, Web Analytics, Digital Marketing, and 34 others.
Current workplace
Zander Wilkinson โ๏ธ ๐ ๐'s current company
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Barrhead Travel Group
9 roles
Zander Wilkinson โ๏ธ ๐ ๐ work experience
A career timeline built from the work history available for this profile.
Head Of Ecommerce
Sep 2020 - Oct 2023
Head Of Ecommerce
Aug 2018 - Mar 2020
Head Of Ecommerce
Responsible for all digital marketing, ecommerce and development of greavessports.com/ scottishrugbydirect.com and scottishfootballdirect.com. greavescountrywear.com. Driving maximum revenue for online brands whilst ensuring multi channel integration across all digital activities.
Aug 2012 - Aug 2018
Online Marketing - Secc, Ticketsoup.Com / Ssehydro.Com
Responsibility of Managing online 'real estate' to achieve maximum on-line sales for ticketSOUP.comยฎ, whilst ensuring multi channel integration across all activities. ticketSOUP.comยฎ won Best Marketing Strategy at the 2010 Scottish Event Awards, and Best New Brand at the 2010 Scottish Marketing Society Awards.Key Tasks: Managing online real estate for.
Dec 2008 - Aug 2012
Digital Marketing / Ecommerce Consultant
Currently working as a Marketing\ Web consultant for Direct Holidays part of the Thomas Cook group supporting the new teams based at head office in Peterborough with the merger of MyTravel on all aspects and direction of the Direct Holidays website within the business, including feedback on weekly promotional emails, online real estate promotions and.
Jan 2008 - Dec 2008
Web Manager
Working across four key areas โ Acquisition, Retention, Conversion and Performance & Optimisation. Managing online โreal estateโ to achieve maximum on-line sales for Direct Holidays.co.uk, Direct Holidays.ie, Direct Greece.co.uk and Escapades sites, whilst ensuring multi channel integration across all activities. Utilise knowledge of how customers interact.
Jan 2007 - Jan 2008
Web Developer\ Manager
Daily Maintenance of Website Content, Promotions, online banners and Marketing material for Direct Holidays.co.uk, Direct Holidays.ie, Direct Greece.co.uk. Creation of Email newsletters.Using Content Management System to change and monitor Website activity, Project Management, Working as part of a team to Develop and Launch 2 new websites.Liaise with other.
Jul 2003 - Jan 2007
Intranet Developer
Design, Development and maintenance of In House Intranet site for TUI. Working to tight deadlines to publish Daily/ Weekly/ Monthly Call Centre Activity over Intranet site for Thomson Holidays and achieve set objectives. Promoting Call Centre and Staff via Intranet. Utilising Plasma screen technology within Call Centre. Display presentations to create.
Jun 2001 - Jul 2003
Team & coworkers
Colleagues at Barrhead Travel Group
Other employees you can reach at barrheadtravel.co.uk. View company contacts for 501 employees →
PR
Paula Ray Currie
Colleague at Barrhead Travel GroupMotherwell, Scotland, United Kingdom, United Kingdom
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LM
Lauren Mcdonald
Colleague at Barrhead Travel GroupGreater Aberdeen Area, United Kingdom
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SW
Sharon Watson
Colleague at Barrhead Travel GroupGreater Glasgow Area, United Kingdom
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CP
Claire Punter
Colleague at Barrhead Travel GroupSelby, England, United Kingdom, United Kingdom
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RM
Ryan Mcinnes
Colleague at Barrhead Travel GroupGlasgow, Scotland, United Kingdom, United Kingdom
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KR
Kevin Rodgers
Colleague at Barrhead Travel GroupGreater Glasgow Area, United Kingdom
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SM
Stuart Middleton
Colleague at Barrhead Travel GroupUnited Kingdom, United Kingdom
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JT
Jon Tallack
Colleague at Barrhead Travel GroupGlenrothes, Scotland, United Kingdom, United Kingdom
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BM
Bill Munro
Colleague at Barrhead Travel GroupGreater Glasgow Area, United Kingdom
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LF
Lynne Farquharson
Colleague at Barrhead Travel GroupFalkirk, Scotland, United Kingdom, United Kingdom
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Paula Ray Currie
Colleague at Barrhead Travel GroupMotherwell, Scotland, United Kingdom, United Kingdom
View →
LM
Lauren Mcdonald
Colleague at Barrhead Travel GroupGreater Aberdeen Area, United Kingdom
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SW
Sharon Watson
Colleague at Barrhead Travel GroupGreater Glasgow Area, United Kingdom
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CP
Claire Punter
Colleague at Barrhead Travel GroupSelby, England, United Kingdom, United Kingdom
View →
RM
Ryan Mcinnes
Colleague at Barrhead Travel GroupGlasgow, Scotland, United Kingdom, United Kingdom
View →
KR
Kevin Rodgers
Colleague at Barrhead Travel GroupGreater Glasgow Area, United Kingdom
View →
SM
Stuart Middleton
Colleague at Barrhead Travel GroupUnited Kingdom, United Kingdom
View →
JT
Jon Tallack
Colleague at Barrhead Travel GroupGlenrothes, Scotland, United Kingdom, United Kingdom
View →
BM
Bill Munro
Colleague at Barrhead Travel GroupGreater Glasgow Area, United Kingdom
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LF
Lynne Farquharson
Colleague at Barrhead Travel GroupFalkirk, Scotland, United Kingdom, United Kingdom
View →
2 education records
Zander Wilkinson โ๏ธ ๐ ๐ education
B.Sc, Computer Aided Design
University Of The West Of Scotland
Nc, Hnc, Hnd Industrial Design, Industrial And Product Design
Glasgow Clyde College
FAQ
Frequently asked questions about Zander Wilkinson โ๏ธ ๐ ๐
Quick answers generated from the profile data available on this page.
What company does Zander Wilkinson โ๏ธ ๐ ๐ work for?
Zander Wilkinson โ๏ธ ๐ ๐ works for Barrhead Travel Group.
What is Zander Wilkinson โ๏ธ ๐ ๐'s role at Barrhead Travel Group?
Zander Wilkinson โ๏ธ ๐ ๐ is listed as 20+ Yrs Experienced Ecommerce Professional at Barrhead Travel Group.
Where is Zander Wilkinson โ๏ธ ๐ ๐ based?
Zander Wilkinson โ๏ธ ๐ ๐ is based in Greater Glasgow Area, United Kingdom, United Kingdom while working with Barrhead Travel Group.
What companies has Zander Wilkinson โ๏ธ ๐ ๐ worked for?
Zander Wilkinson โ๏ธ ๐ ๐ has worked for Barrhead Travel Group, Beerhunter Uk, Sport-Tiedje Group, Greaves Sports Limited, and Scottish Exhibition + Conference Centre (Secc).
Who are Zander Wilkinson โ๏ธ ๐ ๐'s colleagues at Barrhead Travel Group?
Zander Wilkinson โ๏ธ ๐ ๐'s colleagues at Barrhead Travel Group include Paula Ray Currie, Lauren Mcdonald, Sharon Watson, Claire Punter, and Ryan Mcinnes.
How can I contact Zander Wilkinson โ๏ธ ๐ ๐?
You can use AeroLeads to view verified contact signals for Zander Wilkinson โ๏ธ ๐ ๐ at Barrhead Travel Group, including work email, phone, and LinkedIn data when available.
What schools did Zander Wilkinson โ๏ธ ๐ ๐ attend?
Zander Wilkinson โ๏ธ ๐ ๐ holds B.Sc, Computer Aided Design from University Of The West Of Scotland.
What skills is Zander Wilkinson โ๏ธ ๐ ๐ known for?
Zander Wilkinson โ๏ธ ๐ ๐ is listed with skills including E Commerce, Email Marketing, Web Analytics, Digital Marketing, Online Advertising, Google Analytics, Account Management, and Ppc.
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