Alexander W. Mccall Email & Phone Number

Washington, District Of Columbia, United States

– Managed editorial content strategy, social media and press relations for a leading INGO working in health, education and nutrition.– Increased organic social traffic to the Results for Development blog by more than 250% over two quarters.– Grew LinkedIn following by 10% in eight months.– Worked with CEO and other organizational leaders to craft, write.

Austin, Texas, United States

Austin, Texas, United States

• Develop, write and edit podcasts, segments and scripts for a suite of clients including Treefort.fm, Wondery and PRX.
• Advise clients such as the Google Podcasts Creator Program and the University of Chicago on social media best practices, marketing, audience growth and content strategy.

Austin, Texas, United States

• As a Product Manager working at the intersection of podcasting, audience strategy, marketing and product, I was responsible for identifying, establishing and growing audiences for CNN Audio's expanding roster of shows..
• Developing and deploying targeted campaigns to reach audiences in and outside of CNN's core demographics.
• Recording, analyzing and evaluating campaign performance data to establish success benchmarks.
• Conceptualizing and refining high-impact, audience-facing copy such as show titles, taglines and descriptions, as well as promos, social media copy and, on occasion, show scripts.
• Creating a roster of tried-and-true strategy tactics spanning paid and organic efforts.
• Collaborating with podcast producers and hosts to hone shows' editorial voices outside podcast audio.

Austin, Texas, United States

- Wrote and edited razor-sharp, relatable product and brand copy for ROKA's expanding line of performance eyewear and triathlon gear.- Translated creative briefs and ideas into stories that furthered the brand's stated mission and business goals.- Worked cross-departmentally with leadership and customer experience teams to deliver an exceptional ROKA-brand.

Washington D.C. Metro Area

• Launched and wrote WAMU 88.5's premiere daily newsletter, WAMU Today — a signature mix of regional news with a strong editorial voice.
• Directed audience engagement and social media strategy for a growing, award-winning regional newsroom.
• Produced and edited social media posts for Facebook, Twitter, Instagram and more.

Washington D.C. Metro Area

• Pitch, book and edit long-form interviews for NPR's Sam Sanders with key and up-and-coming figures including actors, comedians, writers, musicians and artists.
• Explore, lead and edit coverage of new, trending and well-established cultural ideas and questions such as the ubiquity of athleisure, the mechanics of Brexit, how recycling technology works and the rise of conspiracy.
• Identify and connect with key voices for the show's enterprise reporting on topics ranging from guns, to millennials and finances, art in the age of Instagram, drag culture and more.

Washington D.C. Metro Area

• Pitch timely and thoughtful ideas and book high-profile guests and newsmakers for shows across the NPR radio and podcast portfolio, including "It's Been a Minute" with Sam Sanders, "All Things Considered" and "Weekend.
• Produce and edit segments for NPR shows — including those mentioned above, as well as "What's Good with Stretch and Bobbito," "Pop Culture Happy Hour" and NPR's newscasts — ensuring segments and stories give proper.
• Lead new projects as assigned, including an overhaul of NPR's 10-year-old daily headlines newsletter and a pilot podcast about the millennial coming-of-age experience.
• Develop social media strategy for NPR's rapidly growing roster of podcasts, including "Embedded" with Kelly McEvers, "How I Built This" with Guy Raz and many more.
• Create segments for NPR's highly successful audience development effort, the SPARK Project.

Washington D.C. Metro Area

• Led audience-building efforts such as social and digital media strategy for new NPR shows and podcasts.
• Produced detailed, reader-friendly digital stories for NPR's deep-dive journalism podcast "Embedded."
• Cut and mixed episodes of the roundtable-style podcast "Pop Culture Happy Hour."
• Developed sound-rich segments for NPR's quarterly fundraising feeds.
• Managed the NPR stations' custom promo system, ensuring on-schedule production and delivery of more than 1,000 promos each year.
• Pitched and produced stories for NPR's Weekend Edition, which included booking guests, cutting audio and mixing reporters' pieces.

Bloomington, Indiana Area

• Reported, edited and produced news and feature stories for regional and statewide coverage on radio and web.
• Managed online news content and incorporated social and digital media tools into news coverage from Indiana's largest public media newsroom.
• Wrote and broadcasted local newscasts during NPR shows “All Things Considered” and “Weekend Edition” and served as primary fill-in reporter and newscaster for local "Morning Edition" broadcast.
• Produced weekly public affairs call-in show “Noon Edition” and provided editorial guidance to interns.

Washington D.C. Metro Area

• One of roughly 60 selected interns from a pool of more than 5,000 applicants.
• Curated the NPR News Twitter, Tumblr, Pinterest and Snapchat accounts on a daily basis.
• Collaborated with groups and individuals in NPR’s newsroom on using online tools to socialize news content.
• Trained journalists, desks and editors on utilizing social and digital tools for maintaining strong online presences.
• Pitched and filed stories regularly for NPR blogs such as The Salt, The Protojournalist and Monkey See.
• Conducted newsroom-wide survey on usage and understanding of online metrics and analytics tools.

Boone, North Carolina

• Managed and curated all organizational accounts for Appalachian State University’s student newspaper.
• Supervised daily community outreach and growth while fostering interactions with online followers.
• Overhauled online guidelines and trained journalists in creating strong, professional online presences.

Boone, North Carolina

• Directed journalists working for the Arts and Entertainment desk of Appalachian State University’s student newspaper.
• Edited all daily online and bi-weekly printed content focused on local arts, culture and entertainment.
• Assigned all content to intern, staff and senior reporters while covering additional content as needed.

Davidson, North Carolina

• Co-hosted and produced a seven-part pilot podcast introducing classical music to young adult listeners.
• Assisted in production of internationally syndicated program “Concierto” and in a variety of programming-related projects.
• Distributed marketing materials while engaging with listeners at classical music events.

Charlotte, North Carolina Area

• Produced shows and segments for the weekday talk show, “Charlotte Talks” with Mike Collins.
• Regularly pitched, researched and booked guests for upcoming shows while working on deadline.
• Contributed content to social media accounts and to WFAE’s food blog, WFAEats.

Boone, North Carolina, USA

Author of a weekly blog, The Wayfarer, highlighting travels and cultural experiences during a semester-long study abroad program at the University of Chester in Chester, England. Original content includes a wide range of digital photos, narrative journalism and digital magazines.

Boone, North Carolina, USA

Authored and produced bi-weekly content for a widely-read blog, Off The Record, which offered students a unique take on a wide range of music. Original content included reviews of a variety of new music, themed playlists, as well as highlights of live shows in the area.

Boone, North Carolina, USA

Shot a diverse range of photos for news, lifestyles and sports stories on a bi-weekly deadline for Appalachian State University’s student paper, The Appalachian. Photos were published in both print and digital format.

Bachelor Of Science (B.S.), Journalism, Cum Laude

Activities and Societies: The AppalachianMinor in English

Journalism

International Student Exchange Program (ISEP) student during the Fall 2012 semester. Completed coursework in Journalism and English.

Education record

Activities and Societies: Catawba College Student Government AssociationCompleted courses in theatre, sociology, Spanish and documentary.