Alexander Wu-Kim Email & Phone Number

Sydney, New South Wales, Australia

Australia

ANDPEOPLE is a creative agency that puts brands at the centre of culture. We offer audience led, media agnostic creative solutions designed to build engaged communities around the world's leading brands. Clients include: adidas, JD Sports, Reebok, PUMA, ASICS, P.E Nation & morewww.andpeople.com

Sydney, Australia

www.wu-kim.com

Sydney, Australia

Sydney Natives is a publisher and collective that will profile the city’s finest creatives, craftsman and tastemakers. Every person has a story, a passion that they savour, and a reason why they wish to succeed. Our aim is to share the narrative through a local lens and find out the personalities behind the faces.

• Brainstorming and developing fashion and lifestyle related editorial content
• Coordinating, modelling and styling of photoshoots and interviews
• Photography for product drops, street snaps, events and lifestyle focused content

• Developing key insights for clients and providing strategic solutions to communication tasks
• Channel planning across paid media, content and native to develop effective and engagingsocial campaigns
• Professional client service and management

• Project management of full social marketing campaigns in the realms of native advertising, content collaborations, social advertising and so on
• Developing ongoing marketing strategies to meet client objectives and ultimately drive sales
• Ensuring the timely delivery of all project requirements and to a high-quality standard
• Ongoing stakeholder management to ensure all relevant parties are satisfied
• Pragmatic problem solving of all issues that arise on projects or campaigns

• Specialising in content collaborations and native advertising opportunities with high-reach influencers, publishers and talent on behalf of brands
• Developing successful social content strategies that engage the client’s target audience in new and exciting ways
• Providing recommendations on the publishers, influencers and bloggers to engage with in order to meet client objectives and reach their target audience
• Co-creation of content in the form of editorials, social posts, activations, display activity etc
• Managing day-to-day campaign implementation ranging from briefings, drafts, approvals and live activity
• Creation of successful amplification tactics for native content in the form of Facebook media and Outbrain

• Project management for influencer outreach campaigns and collaborations
• Development of social media strategies that take into consideration all media elements - paid, owned and earned
• Media planning in all realms of social including Facebook media and Twitter ads
• Copywriting for high profile clients which have led to extremely successful engagement campaigns
• Selection of influencers and publications for native advertising opportunities and content collaborations
• Content brainstorming, strategy and creation for existing clients and new business opportunities

• Community building and management for high-profile clients and their respective social networks
• Moderation of brand pages to address fan concerns and solidify positive sentiment
• Creative briefs and debriefs for upcoming campaigns, brand communications and bespoke content
• Strategy brainstorming and development for existing clients and new business pitches
• Weekly, monthly & quarterly performance reports to gain audience insight and monitor performance
• Social listening and monitoring to identify key trends, assess conversation and take relevant action/s

• Community management for high-profile clients and their respective social networks
• Comprehensive research and analysis of clients, campaigns and their respective competitors
• Weekly, monthly & quarterly reports of performance to gain audience insight
• Creative briefs for upcoming campaigns, brand communications and bespoke content
• Strategy brainstorming and development for existing clients and new business pitches
• Social listening and monitoring to identify key trends and assess conversation

• Conducting one-to-one marketing to drive purchases
• Maximising sales through effective customer service practices and creative product insight
• Working and collaborating with a team to ensure objectives are achieved and budgets are met
• Building rapport with consumers and establishing customer loyalty to Hype DC
• Maintaining high standards of presentation and cleanliness

• Advising the development of web designs for high-profile clients
• Assisting in the creation and maintenance of profitable brand identities for clients
• Generating creative, innovative and dynamic social media strategies
• Supporting key digital marketing and communication tasks

Chatswood

• Planning, developing and implementing PR strategies
• Undertaking market research to ascertain the most valuable clients
• Maintaining and updating information on the clinic’s website
• Showing initiative to ensure tasks are completed effectively and efficiently

Bachelor Of Commerce (B.Com.), Marketing/Marketing Management, General, 75 Wam

Certificate, Graphic Design

98 Atar

Program, Digital Marketing, 100% - Final Presentation

Certificate, Sketchup