Alexander Zeh Email & Phone Number

Amsterdam, Nh, Nl

Boston, Massachusetts, Us

Headed the design function for Mendix, a low-code platform, and a Siemens business, reaching $160 million in ARR and 20,000 active developers in 2024. The teams I built and led drove business growth, brand equity, and product differentiation through a coherent and engaging user experience.Highlights:• Team expansion and transformation: Scaled the Mendix R&D Design team from 5 to 43 FTE between 2018 and 2022 during a hyper-scale phase, incorporating product designers, service designers, and UX researchers.• Capability introduction and scaling: Introduced and matured critical functions such as Design Management & Operations, Service Design, and UX Research(Operations).• Evidence-based frameworks: Established and activated an evidence-based persona and journey framework across Mendix business units and product teams in collaboration with UX Research and Service Design Function leaders.• Research Operations: Introduced Research Operations, which maintains a pool of over 1,000 respondents, enabling continuous discovery and validation research with a mature self-service research toolkit for an R&D population of 468 people.• Diversity and inclusion: Built an inclusive design function, becoming a diversity leader in R&D with more than 20 nationalities and 55% women.

Teaneck, New Jersey, Us

As Creative Director for Cognizant's Digital Business Design Innovation Studio in Amsterdam, I led cross-disciplinary teams to research, conceive, validate, and produce innovative experiences, products, and services. I was instrumental in scaling and maturing the studio's operations, cultivating a culture of creativity and collaboration with clients, stakeholders, subject matter experts, and people in the field.Highlights:•Team leadership: Directed a talented team of designers, strategists, and researchers, ensuring seamless collaboration and high-quality outputs.•Innovation viability: Managed the conception and validation of new digital experiences, guiding projects from initial idea to market-ready solutions.•Client engagement: Worked closely with global clients to understand their needs and deliver tailored solutions that drive business results.

As Co-founder and Designer at Topika, a strategic design consultancy, I collaborated with various partners to develop innovative products and services for companies, governments, non-profits, and cultural organizations. Our approach applied design thinking and co-creation to drive impactful solutions that meet diverse client needs.2013 - 2015 - Interim Lead Product Designer at Skinvision, a medical service that empowers people to take a more active role in their skin’s health. Used by 2M+ people worldwide.

Rotterdam, South Holland, Nl

Co-organizing This happened - Amsterdam alongside Lotte Meijer and Paul Skinner. This Happened focuses on real-world interaction design and technology projects, emphasizing the learnings and failures rather than speculative ideas. Each event features up to 4 speakers, each presenting for 10 minutes followed by a Q&A session. Speakers discuss one project, whether in progress, a series of experiments, or a completed work. Presentations should narrate the project's evolution, starting from its inception and concluding with its current state, focusing on the process rather than just the outcome.

Rotterdam, South Holland, Nl

As an Graduation Coach at Hogeschool Rotterdam, I mentored Communication and Multimedia Design students throughout their graduation projects. My role involved guiding students in developing their design concepts, ensuring they applied industry-standard practices and innovative approaches.

As a co-organizer of This Happened - Utrecht, alongside Kars Alfrink and Ianus Keller, I helped in bringing the London-originated concept to the Netherlands. We launched the first partner event series, thanks to the incredible support from our volunteers, bloggers, speakers, and a dedicated audience.This Happened focuses on real-world interaction design and technology projects, emphasizing the learnings and failures rather than speculative ideas. Each event features up to 4 speakers, each presenting for 10 minutes followed by a Q&A session. Speakers discuss one project, whether in progress, a series of experiments, or a completed work. Presentations should narrate the project's evolution, starting from its inception and concluding with its current state, focusing on the process rather than just the outcome.

As a free agent, I provided consultancy services in design research, digital product design, experience design, visual communication, and digital storytelling. I focused on creating compelling digital experiences that effectively communicated complex information and engaged users.My role involved working closely with clients to understand their needs and deliver tailored design solutions that drove engagement and innovation.

Struer, Dk

At Bang & Olufsen's Idealab, I developed concepts, user interactions, and graphic user interfaces for product experience prototypes. I was responsible for determining the tone of voice and posture of product interface animations and transitions, ensuring a seamless and engaging user experience. In this role, I collaborated with cross-functional teams to bring innovative ideas to life using my functional animation and creative ideation skills, enhancing the overall product experience of future digital media interfaces and research prototypes.

Struer, Dk

The B&O Idealab team created innovative media browsing interfaces and designed seamless solutions for automated living and automotive applications.I collaborated closely with industrial designers, hardware engineers, software engineers, concept developers, design researchers and interaction designers to bring cutting-edge concepts to life, developing intuitive and visually appealing graphic user interfaces for product experience prototypes.We worked with academic research groups from the technology, social science, and psychology fields to integrate multidisciplinary insights into user-centric design solutions.

Branding, graphic design, interaction design and motion design.

Ba, Graphic Design

University Teaching Qualification (Utq)