In summary, my professional profile is defined by my focus on scaling experience quality, leading a culture of generative learning and innovation, operationalizing design at scale and aligning design initiatives with key business metrics.I drive strategic design programs and transformations by being an ambassador for curiosity, continuous rapid learning, experimentation, and mastery.I work to infuse humanism into innovative technology, designing infrastructure, platforms, and services that empower people and serve our collective well-being.My leadership purpose is to elevate design leaders and their teams by inspiring personal growth through self-awareness, and resilience. I dream of a world where throwing a thing away is a distant memory of the past.I lead the design function at Mendix, a low-code platform and Siemens business that reached $160 million in ARR and 20,000 active developers in 2024. Mendix is recognized as a leader and positioned furthest for our completeness of vision and ability to execute in the 2023 Gartner Magic Quadrant for Enterprise Low-Code Application Platforms (LCAP).Over the past five years, my team contributed to business growth and product differentiation by systematically improving the Mendix platform's user experience at scale. Our goal is to design a coherent platform experience that feels like it was made by one hand, systematically evaluate it, and increase value for our users over time.I am enthusiastic about partnering with mission-driven executives and domain experts. I strongly believe in and promote collaboration across functions and between diverse experts to deliver unique design solutions that drive measurable business outcomes and usability improvements. I uncover and manage the creative tensions around the gap between a shared vision and the current reality by integrating human-centered research with co-creation and iterative experimentation informed by qualitative and quantitative insights.This approach enables product decisions guided by a thorough understanding of our users and their complex context. It helps navigate business uncertainties, validates solutions, and enhances the business's ability to improve existing products and explore new opportunities for sustainable revenue growth, while stimulating rapid generative team learning.