Michael Alexandor Email & Phone Number

Toronto, On, Ca

Mississauga, On, Ca

Contract and project based C-Suite engagements: strategy, business modelling, brand architecture, go-to-market planning, transformation, innovation and new business development consulting.

B2B marketing leadership, strategy and plan implementation, driving $1.9B revenue. Led demand generation across 4 commercial areas - video, audio, OOH and digital.Cultural leadership of 1280 person national sales organization.

Co-founder of an ideas architecture and design agency specializing in the invention and reinvention of brave commercial brands.Clients we helped build value through IP: Shred-it (acquired), AutoShare (acquired), AllSaints (accelerated growth), Attune Foods (acquired), Nottinblu (global expansion).

Contracted to bring world class marketing to support the launch of Astral Media Outdoor’s $1billion street furniture contract with the city of Toronto. Retained to generate customer sales strategy and execution. Areas of focus:- Developing specific plans and strategies for market capture to achieve the company’s aggressive revenue and profit objectives- Playing a major role in key account relationships, closing complex deals and building ongoing relationships- Hiring, training, organizing and effectively deploying a high performing sales organization. Architecting the team ensuring that it had the resources, processes and operational capabilities by which to outperform and scale

Launched: SaaS ad auction platform, 3D printer product, CPG brand, private networking platform, alcohol challenger brand. Clients included: Denneboom Media, Diageo, GSK, JWT, Ogilvy, Eastwood Harvey, Springboard Networks.Areas of focus:- Crafting growth visions, strategies and plans for new ventures and brands - Developing brand strategies and go-to-market plans - Building activation platforms and integrated channel plans including digital, pr, traditional, experiential and more- Leading consumer and brand research leading to innovation: new products, services and campaigns

Created the vision and stewarded the Calvin Klein fragrance brand ($750MM US) in the areas of brand strategy, innovation, and communication. Leadership of 16 global marketers.Areas of focus:- Brand vision and stewardship- New product innovation- Campaign development and go-to-market strategies (globally)- Team alignment and skill development- P & L management - revenue & profit delivery

Leadership of Personal Care (skincare, deodorants, haircare) including P & L accountability for $380MM revenue, 55 reports in marketing, customer marketing, operations, and finance. Originator of Dove's Real Beauty Campaign with initial launch programs including: Real Beauty Photographic Exhibit, Real Beauty Workshops in association with Nedic and Flare Magazine 25th Year Anniversary partnership. Areas of focus:- General Management with full P&L responsibility- Developing and executing category and brand strategies/plans- Development of innovation, communication and content- Partnering with agencies and key retailers- Leading large cross-functional team- Talent acquisition, development and management