A growth oriented, performance driven leader with a rare combination of commercial skills derived from my foundational years at Xerox and Unilever intersecting with entrepreneurial experiences across geographies (Canada/US) as a client side marketer, agency service provider and media vendor. A keen ability to digest complex situations and communicate clearly and effectively to gain organizational focus on key priorities to achieve long-term success. I am skilled at seeing opportunities where others don’t, redefining the status quo, creating new possibilities, and setting new evaluation benchmarks, delivering transformative outcomes and lasting financial results. An unrelenting advocate for the consumer/customer with persistent and unwavering curiosity in understanding their explicit and implicit needs and desires, in turn translating insights into products, experiences, services and communications that delight and are reciprocated in brand love and value creation. Enjoy working cross-functionally, driving change, launching new initiatives/products and building organizational capabilities. I take pride in the role that I have played with so many of the people who I have hired and/or supported over the years, in seeing their careers flourish. CORE SKILLS & QUALIFICATIONSCommercial leadershipSales, business development, & marketing team leadershipGrowth catalyst / re-invention / transformation Sales pipeline and revenue generation (acquisition and retention)Strategy - business/market/brand strategy & planningModern marketing - digital and traditional communication planning/execution P & L management and accountability Brand vision, stewardship, development and innovation Organizational capability building Creative agency leadershipCustomer experience design and delivery Channel strategy and executionCustomer/consumer insight & market research