Alexandra Abrams Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

Manage a $60k budget and lead 30+ person committee weekly meetings for an entirely student-run music festival on campus spotlighting marginalized voices. Work directly with CAA, WME, UTA, Wasserman, and TBA for artist bookings. Build the festival from ground up including production, risk management, marketing, sponsorships, experience, and more.

Los Angeles, California, United States

Los Angeles, California, United States

Los Angeles, California, United States

Initiate the development process to actualize ideations into tangible experiences for three annual concerts at the University of Southern California with attendance of 12,000+ guests. Manage a $3k budget by designing for cost efficiency, engagement, and feasibility in a short, definitive timeline. Lead a team of 50+ general members to organize the build for day-of-show.

Los Angeles, California, United States

A member of Cohort 7 at USC's Jimmy Iovine and Andre "Dr. Dre" Young Academy for Arts, Technology, and the Business of Innovation. Work alongside 32 other designers, creators, and entrepreneurs to ignite change and disrupt in our current world.

Beverly Hills, California, United States

Los Angeles, California, United States

Support the planning and execution of captivating brand experiences for high-profile clients to connect with diverse consumer segments and foster deep brand affinity. Conduct thorough market research to identify emerging trends and consumer insights. Leverage Meltwater and Tagger to monitor campaign performance, extract valuable data, and optimize strategies for maximum impact.

Los Angeles, California, United States

Work for a variety of clients including Keeper, Inc., Houseplant, h.bird ventures, and more to translate the brand into marketing collateral. Create materials for internal communication and for external pitches along with leading design overhaul.

Los Angeles, California, United States

Plan and direct the chapter (200+ members) Event Program for the entire year including formal and informal events, philanthropy, and events for parents and alumnae. Communicate directly with venues, security, and transportation to plan the event with a budget of $50k per year. Serve as the Risk Manager for all events to ensure strict adherence to all policies and procedures for our organization and the greater campus.

Work with Brand Manager and Content Director to convey brand identity through messaging across the company's relevant social media platforms.

New York, New York, United States

Headed the design process for Oculus Booth convergence zones using SketchUp and Procreate drafting for installation in Best Buy stores nationwide for roll out in 2022. Worked with senior members to transform their ideas into pitch decks and proposals using Figma and Adobe Creative Cloud for clients such as Facebook, Microsoft, and Google Pay concurrently.

Initialized an 89% email click rate through the implementation of new brand strategy and design overhaul using Adobe Creative Cloud and Klaviyo. Increased percentage by 54% from previous email marketing. Executed branding through marketing collateral including IG stories, emails, website banners, and more.

Worked alongside founder and CEO, Katlyn Grasso, as well as COO, Samantha Grasso, to translate their brand vision into a social media and online presence through graphics, brand identity, and community outreach.

Rehoboth Beach, Delaware, United States

Bachelor Of Science - Bs, Arts, Technology, And Business Of Innovation

Activities and Societies: Dean's List, USC FemFest, USC Concerts Committee, Maastricht Study Abroad, USC Snow Club

High School Diploma

Activities and Societies: All-School SGA, All-School Community Service President, Spanish National Honors Society, SPIRITUS Scholar, High.