With a robust background in digital storytelling, brand management, and social media, I'm adept at embodying and amplifying brand voices with authenticity and impact across digital platforms. My expertise lies in fostering vibrant online communities and strategically showcasing product features. In collaborative environments, I bring together diverse insights to craft a compelling digital narrative that aligns with both brand values and audience expectations.
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Digital Engagement - Channel LeadLululemonCanada -
Digital Engagement - Channel LeadLululemon Sep 2024 - Present• In-the-moment problem solver who motivates, encourages, and supports the team in meeting service-level expectations.• 360 vision of what’s going on to make sure the team is set up for success to meet SLAs• The go-to for the leadership team when they want to get a pulse on what’s happening on channels, and have the answers ready or know how to find them. -
Digital Engagement - Community SupportLululemon Oct 2023 - Aug 2024• The voice of lululemon in the digital space (Facebook, Instagram, TikTok, Threads, Twitter, YouTube). • Navigate guest-facing public relations moments collaboratively and in alignment with public relations guidance and direction.• Maintain a high level of knowledge on campaigns, guest messaging, policies, and processes. -
Gec EducatorLululemon Aug 2021 - Oct 2023• Consistently achieved max bonus by embodying lululemon's brand voice, philosophy, and values, providing detailed product education in a dynamic, fast-paced digital environment.• Leveraged product knowledge, digital trends, and consumer behavior to enhance customer interactions, resulting in maintaining a 5-star rating from digital customers, including peak holiday seasons.• Improved team performance by leading shadow sessions on Zoom, providing guidance on guest inquiry agility, excellent grammar, spelling, and motivational practices.• Utilized digital communication skills to efficiently handle customer inquiries and provide solutions, thereby enhancing the digital guest experience. -
Content CreatorFreelance Jan 2020 - PresentToronto, Ontario, Canada• Optimized ~200+ paid social media campaigns for large-scale brands, leading to 97% partnership renewals.• Managed community interactions, responded to comments and queries promptly, and created a welcoming and inclusive environment that promoted active engagement.• Drove 30,000 views per month and 3% MoM channel growth by analyzing EOM reporting metrics, content requirements, and social media trends to set KPIs and OKRs.
Frequently Asked Questions about Alexandra Alvarez
What company does Alexandra Alvarez work for?
Alexandra Alvarez works for Lululemon
What is Alexandra Alvarez's role at the current company?
Alexandra Alvarez's current role is Digital Engagement - Channel Lead.
What schools did Alexandra Alvarez attend?
Alexandra Alvarez attended Coursera, Coursera, York University.
Not the Alexandra Alvarez you were looking for?
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Alexandra Alvarez
Richmond Hill, On -
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Alexandra Alvarez
Brampton, On -
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