Alexandra Arabey

Alexandra Arabey Email and Phone Number

Senior marketing manager @ PepsiCo
purchase, new york, united states
Alexandra Arabey's Location
Warsaw, Mazowieckie, Poland, Poland
About Alexandra Arabey

Empathetic leader with 8 years experience in FMCG - RTD beverages🧃 Through all these years I've delivered record-breaking results for international brands like PepsiCo and local soft drinks and beer brands. My passions and essence:⭐ brand strategies and business cases development ⭐ new opportunities and challenges: repositioning, rebranding, strategic analysis, portfolio management ⭐ leading multifunctional teams (uncountable product and ad campaigns launches, problematic categories development)⭐ new product development (whole cycle from idea and market analysis to the shelf)⭐ relationship management and team development

Alexandra Arabey's Current Company Details
PepsiCo

Pepsico

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Senior marketing manager
purchase, new york, united states
Website:
pepsico.com
Employees:
130301
Alexandra Arabey Work Experience Details
  • Pepsico
    Senior Brand Manager - Poland
    Pepsico Apr 2024 - Present
    Warsaw
    Energy drinks category
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  • Olvi Oyj
    Senior Brand Manager
    Olvi Oyj Sep 2020 - Mar 2024
    Минск, Республика Беларусь
    Management of soft drinks portfolio of the company (PepsiCo brands in Belarus - franchise business; kvass, energy, water, juice drinks, ice tea categories):- Brand strategy development;- Leading cross-functional complex projects: rebranding and repositioning, strategic long term planning, product launches, problem categories development;- Development and realization of a communication plan;- Portfolio and pricing management;- Team development.
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  • Olvi Oyj
    Brand Manager
    Olvi Oyj Nov 2015 - Sep 2020
    Минск, Республика Беларусь
    Management of beer and soft drinks brands (economy, mainstream and premium beer brands, PepsiCo brands (Pepsi, Mirinda, 7up))- Development and implementation of brand strategies- Portfolio management, planning and launching new products- Development and realization of communication plan- Conducting and analyzing of consumers research- Cross-functional projects of brands development
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  • Glassbel Group
    Marketing Manager
    Glassbel Group 2012 - 2015
    Brand-management, PR, marketing researches;Realization of customer orientation program, corporate standards trainings
    View

Alexandra Arabey Education Details

Frequently Asked Questions about Alexandra Arabey

What company does Alexandra Arabey work for?

Alexandra Arabey works for Pepsico

What is Alexandra Arabey's role at the current company?

Alexandra Arabey's current role is Senior marketing manager.

What schools did Alexandra Arabey attend?

Alexandra Arabey attended Belarusian State Economic University, Belarusian State Economic University.

Who are Alexandra Arabey's colleagues?

Alexandra Arabey's colleagues are Joshua Suede Cordova, Norma González, Sergio Gutierrez, Yesenia Ramirez, Maria Jose Coll, Jeanna Wolford, Mike O'connell.

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