Alexandra Baccari Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

Boston, Massachusetts, United States

• Research and track industry awards, coordinate with design team to gather content, and develop and edit copy to satisfy award submission requirements – winning six industry architectural awards• Coordinating architectural project photography and subsequent photo editing between designers and photographers, while directing photographers on-site in staging efforts• Develop internal presentations for monthly all-staff meetings using InDesign, After Effects, and OpenAsset• Crafting news and ideas pieces (blogs) for company website• Storyboarding and writing copy for social media posts using Hootsuite; editing images and videos via Canva, After Effects, and Photoshop • Researching and monitoring industry events and conferences, developing copy for speaker abstract proposals for firm leadership; coordinating event details between firm and conference coordinators, and in-person set up and assisting in running the event from introducing speakers, greeting attendees, networking, and more• Conducting weekly opportunity searches and project/market research, crafting proposals, coordinating with sub-consultants, working with design principals to edit industry-knowledge prompts, generating interview materials using slide decks, crafting branded placemats, and preparing and advising BD team for interviews• Planned and organized with a small committee a philanthropic fundraising event – the first all in-person event at the firm since February 2020, assisted in managing the budget, and staffed the event

Boston, Massachusetts, United States

• Developed proposal design and content, marketing materials, and administration using Adobe InDesign, Photoshop, and LightRoom• Brand consulting on company logo, marketing materials, and website; creating brand guidelines• Led and oversaw website concept and design team to develop layouts, content, and features for company’s first website - managed performance and hosting through Wordpress• Crafted creative copy for website and outward marketing initiatives • Initiated social media strategy including creation and launch of company social media, while continuous managed of social accounts to foster brand growth

Boston, Massachusetts

• Developed proposal design, content, and administration using Adobe InDesign • Managed entire RFP/RFI/RFQ process from reviewing solicitations to creating proposal content and submittal follow-up• Managed social media accounts, crafted social content, and monitored social media through Hootsuite• Increased engagement and brand awareness with the use of content-rich integration• Implemented use of Google Analytics for company website (analyzed web data analytics to measure and evaluate website performance and averaged 12-15 percent increase in web traffic MoM)• Developed and designed marketing brochures for each market sector• Produced a comprehensive company-wide business strategy plan and developed marketing briefs for company leadership• Prepared presentation material and directed interview preparation for the team• Spearheaded the revamping of content creation for company messaging and website design efforts• Established the creation of a company blog (handled the design, writing, and publishing of blog posts)• Researched and established initial contact with potential clients to identify early leads for new project opportunities in the Boston Metro area and developed new relationships with prospective clients• Re-organized and simplified marketing and business development record-keeping on company server• Assisted with writing external memos and marketing/communication materials and proofreading efforts (reading for typos, grammar, and provided edits)

Cranston, Rhode Island, United States

• Formulated social media posts for Facebook, LinkedIn, and Twitter accounts utilizing Buffer• Updated website blog post readability and SEO analytics using Yoast• Prepared company collateral and advertisement material in Adobe InDesign• Edited general content and proofread when appropriate• Provided general administrative support as needed

Arlington, Virginia - Washington, D.C. Metro Area

• Branded and marketed services through creation of flyers, social media, and company website page• Advised and edited college essay and counseled in SAT writing prep

Providence, Rhode Island Area

• Published blog articles, memos, and press releases on City Council President’s blog on improving Providence school system• Maintained campaign databases and donor systems of over 6,00 Providence city residents• Staffed local political events for Providence City Council President, briefed the Council President on events, and collecting donor data

Kingston, Rhode Island

• Facilitated and developed literature for bi-monthly meetings for 24 chapter members• Coordinated on campus events: contacted vendors and speakers, event set up/tear down, and drafted literature• Implemented and coordinated campus events: marketed event to student and professional community, contacted vendors and speakers, drafted promotional and informative content literature (Jonnycake’s Warming Hearts Campaign, URI Summer Session promotional campaign, Social Media Social Networking Event for URI community and South County community)• Established a PRSSA chapter on the URI campus

Providence, Rhode Island

- Represented the bank as a first level contact for the Rhode Island and Connecticut Citzens Bank's Champions in Action Program, acting as a liasion between the Champions in Action and Citizens Bank- Generated various press releases and social media posts for the month of September via Twitter and Facebook outlets- Restructured the 2013 Media Guide to an excel spreadsheet- Worked with Cybergrants system

Kingston, Rhode Island

- Formulated scripts and e-mails to Harrington School of Communication and Media board members on updates of recent projects inclduing the construction of the Chemistry building- Contacted URI alumni to inform board members about building plans- Liasion between alumni and the College of Arts and Sciences- Worked with peers on communication development projects

University Of Rhode Island

Feature Story found at http://web.uri.edu/quadangles/calling-all-alumni/- Developed and wrote feature stories for QuadAngles Magazine- Edited submitted articles- Fact checked submitted articles-Compiled feature stories on online platform- Worked with Wordpress blog and live links

University Of Rhode Island

- Provided consistent and concise notes from weekly chapter meetings- Tracked University of Rhode Island's Gamma Zeta Chapter official point status with Headquarters- Submitted and uploaded chapter minutes- Used attendance point system to track member's attendance scores

Bachelor Of Arts (B.A.), International Relations And Affairs, Public Relations, Cum Laude

Activities and Societies: Public Relations Student Society of America President, Pi Sigma Alpha - National Political Science Honor.

Master Of Arts (M.A.), International Affairs & Public Policy

Focus: Comparative and Regional Studies of Western and Eastern Europe - Nationalism, Energy Security, Cyber Security, and European Union.

Education record