Alexandra Berman Email & Phone Number

White Plains, New York, United States

Global Marketing Campaign Lead supporting web strategy to enhance online presence and customer experience, digital strategy, and execution of world-class marketing campaigns. - Drive strategy development, execution, optimization, and collaboration with channel leads for Digital Marketing, Email/CRM, SEO/SEM, Paid Media, Display/Programmatic, Affiliate, Paid Social Media, Data & Analytics to deliver results tied to business objectives including 14% increase in ROI YoY. - Develop and deliver fully integrated omni channel campaigns, execute programs across all channels, and develop A/B testing and multivariate testing framework to improve campaign effectiveness. - Collaborate across functional teams to ensure the best execution across channels for top-of-the-funnel brand awareness, consideration campaigns, and account-based marketing campaigns.Influenced volume of opportunity of $24MM and volume of wins of $14MM for FY23. - Built and continue to lead Marketing Campaign team including 2 project managers to handle campaign volume. - Provided page architecture (content modules and layout) for the "Workforce of the Future" white paper, one of the most visited accenture.com pages with 5K site visits in the first week and 19% engaged visits, 6% higher than Accenture average. - Collaborate with the Data & Analytics team to develop tooling, automation, and new measurement methodologies, improve measurement rigor, and optimize performance.

New York

Sr. Marketing Manager on the PayPal Credit Acquisition team supporting the credit portfolio. - Responsible for creating strategic consumer marketing plans and executing multi-channel marketing campaigns. Grew new accounts by 46% in 12 months by delivering conversions improvements across the funnel and optimizing messaging, creative and user experience across Email and Onsite.- Delivered insight-led digital marketing strategies across the full customer lifecycle (E2E journey) to drive awareness, demand, conversion and engagement. - Led digital marketing, Email and Onsite campaigns to drive traffic to the PayPal Credit site and Application and ensuing conversion to Credit Application sign up through creative, promotions and product enhancements. - Activated campaigns across digital experiences, including transaction path, consumer app, dotcom, social, search and display. - Responsible for measurement and reporting of key metrics across the digital performance funnel; present progress against goals weekly to senior leadership. - Collaborate and influence internal partners in Product, Technology, Finance, Risk, Analytics and Legal to drive channel optimization.

Greater New York City Area

Director of the Digital Marketing team supporting the Plenti Credit Card business. - Strategized and executed all online and offline media campaigns and channels, including paid and organic search, display and social with ~$5-6MM annual budget. - Managed agency relationships and worked closely with product teams to influence channel strategy and design on Plenti.com. - Launched Plenti’s first Paid Media Display “Test & Learn” campaign with ~$500K investment with two media partners (Rocketfuel & Ninth Decimal) to deliver ~ 23MM impressions, driving engagement of active members by leveraging first-party data and layering in a geo-focused analysis of customer engagement drivers. - Developed Plenti’s Paid Search strategy targeting brand, sponsor brand, and non-brand terms. Analyzed impressions, CTR, CPC, and CPA to improve conversion rates. Evaluated site links, ad copy, landing pages and made recommendations for future tests. - Built strategy for new product features, including mobile registration functionality, single sign-on capability, and content syndication.

Greater New York City Area

- Managed and optimized SEM and Social Media strategy with an external agency to create various optimization techniques. - Analyzed KPIs to improve conversion rates and evaluated effectiveness of the campaigns, and managed expenses to CPA. These efforts resulted in a 24% YoY increase in subscriptions. - Led the development of customer acquisition channels via online Display marketing strategies using Google Display Network, DSP, and Direct Buys to drive revenue. - Used Google Analytics & Omniture to understand customer segments and performance to expand/optimize media and creative. Developed target audiences for Remarketing and Prospecting by analyzing the brand, customer demographic, and psychographic data. Managed all campaign creative assets. - Launched the new FORTUNE iPad App (FORTUNE’s digital magazine with free content). Developed and executed a strategic digital marketing plan that included digital media buy, direct-to-publisher targeting, email campaigns, and social media, resulting in a 200% increase in iTunes subscribers YoY. - Utilized DMP (Data Management Platform) on ew.com to generate audience segments and use that information to target specific segments/users with appropriate up-front creative and offers.

New York, United States

- Designed & executed customer acquisition strategies for digital and offline channels - Managed set-up and execution of new direct marketing campaigns including communicating with internal/external stakeholders & clients, obtaining legal/compliance approval, and managing outside agencies- P&L management including revenue targets, marketing spend, loss ratios, and ROI- Responsible for Bank of America account with new digital channel development including paid search, display, and email- Responsible for targeted file selections, creative testing, financial reporting, trending retention rates, and test results analysis

Bachelor Of Science - Bs, Finance, General

Exchange Program