Alex Blake Email & Phone Number

Greensboro, Nc, Us

A key member of the Brand Marketing Team - In this role I work to develop and maintain the Fleet Feet brand's look and feel across an omnichannel landscape through graphic design, photography, video and animation. I lead and support a team of in-house and contracted creatives to drive a cohesive vision with high quality brand standards.

• Lead the creative execution on a 24 - 48 page monthly publication with a reach of over 1.3 million• Guide the creative strategy and partner closely with the Meals and Occasions team to execute the magazine, while meeting a number of business goals. •Develop and maintain a process timeline for magazine development (content, design, photography, proofing, printing)•Management of people, processes, productions and external partners•Management and execution of photography needs, including art direction and styling• Communicate excellent and clear direction for photoshoots and provide timely feedback and sign off for each shot.• Provide creative solutions and visual guides for cross functional teams internal throughout planning and development processes.• Present creative ideas to senior leadership and turn around feedback quickly• Pivot between multiple projects• Work efficiently with a sense of controlled urgency• Self-pace and stay on task with minimal management

Greensboro, North Carolina, United States

Work closely with content team to bring marketing initiatives to life.Lead designer on monthly publications (brochures and magazines).Art-Direct photoshoots with contracted photographers. Manage all communications, shoot schedules, shot lists and timelines for out-of-house photoshoots.In the absence of a contracted stylist, I handle the cooking, styling and arrangement of food for the photos (see styling portfolio). Manage and direct any outside talent, if applicable.

Lead creative strategy and create award-winning package design for the TFM private label line of productsDesign in-store marketing materials - brochures, signs, posters and bannersPlan and direct photo-shoots + food styling and prop stylingConceptualize, design and execute a monthly 16 page publicationConceptualize, design and execute annual holiday catalogsRecipe development and testingCommuniation with printers and vendorsDesign in-store environmental macro-graphics