Hi there, I'm Alex nice to meet you. I'm a marketing and events manager passionate about all sorts. In my personal life, I'm a cheese & wine lover (sometimes too much), a movie and music buff and a lover of literature (mostly fantasy fiction sprinkled with a bit of horror). Now with my professional hat on, I have an ongoing relationship with marketing and events on all levels. From SEO, copyright, and content creation, to social, PPC and the list can go on and on. Thanks for taking the time to know a little bit about me and I hope to hear more from you soon.
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Marketing ManagerOmni-Pac Group Uk Oct 2022 - PresentWorking with the MD to set the marketing strategy for the businessLeasing with the marketing department in France in order to align all marketing activityResearching and analysing market trends and competitorsOverseeing marketing campaignsTracking the effectiveness of marketing campaigns and reporting findings to the executive teamManaging and liaising with third-party marketing agenciesWriting and delivering content for web, print materials and social media plansLooking after the budget of the marketing department and making sure the budget spent is delivering a return on investmentManaging the design and production of promotional materials, such as websites and brochuresOverseeing the company’s attendance at events, such as trade shows and conferences -
Social Media ManagerGroupe Atlantic Uk, Roi & North America Mar 2021 - Oct 2022Develop creative and engaging social media strategies.Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram and YouTube, adapting content to suit different channels.Oversee, plan and deliver content across different platforms using scheduling tools such as Sprout Social.Create engaging multimedia content (and/or outsource this effectively) across multiple platforms.Develop, launch and manage new competitions and campaigns that promote the organisation and brands.Form key relationships with influencers across social media platforms.Undertake audience research.Manage and facilitate social media communities by responding to social media posts and developing discussions.Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights along with developing relevant reporting in Sprout Social.Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity.Analyse competitor activity.Recommend improvements to increase performance.Educate other staff on the use of social media and promote its use within your company (in-house roles).Encourage collaboration across teams and departments. -
Freelance Marketing ManagerToldi Pets Jun 2020 - Apr 2021Lincolnshire, England, United KingdomDevelop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.Deploy successful marketing campaigns and own their implementation from ideation to execution.Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.Produce valuable and engaging content for our website and blog that attracts and converts our target groups.Build strategic relationships and partner with key industry players, agencies and vendors.Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.Oversee and approve marketing material, from website banners to hard copy brochures and case studies.Measure and report on the performance of marketing campaigns, gain insight and assess against goals.Analyse consumer behaviour and adjust email and advertising campaigns accordingly.
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Marketing & Events ManagerElderflower Events Ltd Apr 2019 - Jun 2020LouthDeveloping and implementing a full programme digital marketing strategy and operational plan.Developing key messages and marketing opportunities.Supporting and assisting the team members with marketing campaigns for their projects.Writing blog posts and managing blogging platforms alongside overseeing the social media strategy for the company.Designing animation videos and imagery for campaigns.Devising strategies to drive online traffic.Tracking conversion rates and making improvements to the website.Organising and delivering a wide range of events both internal and external.Developing and managing marketing and events budgets.Liaise with clients to find out their exact event requirements.Produce detailed proposals for events (including timelines, venues, suppliers, legal obligations, staffing, and budgets).Research venues, suppliers and contractors, then negotiate prices and hire.Manage and coordinate suppliers and all event logistics (for example, venue, catering, travel).Liaise with sales and marketing teams to publicise and promote the event.Coordinate suppliers, handle client queries and troubleshoot on the day of the event to ensure that all runs smoothly and to budget.Manage a team of staff, giving full briefings.Organise facilities for car parking, traffic control, security, first aid, and hospitality.Make sure that insurance, legal, health, and safety obligations are followed.Oversee the dismantling and removal of the event and clear the venue efficiently.
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Digital Marketing OfficerNorth East Lincolnshire Council Feb 2018 - Apr 2019Cleethorpes, North East Lincolnshire, United KingdomDeveloping and implementing a full programme digital marketing strategy and operational plan.Developing key messages and marketing opportunities.Supporting and assisting the team members with marketing campaigns for their projects.Writing blog posts and managing blogging platform alongside overseeing the social media strategy for the company.Designing animation videos and imagery for campaigns.Devising strategies to drive online traffic.Tracking conversion rates and making improvements to the website.Organising and delivering a wide range of events both internal and external. -
Marketing CoordinatorContinental Oct 2017 - Feb 2018Grimsby, North East Lincolnshire, United KingdomSupport the marketing activities for the set-up of all exhibitions and seminars worldwide for DOM and EMEA.Support the performance of all online activities through SEO reporting.Support the implementation of all design requirements for marketing collateral and exhibitions for DOM and EMEA using existing design software.To develop Press releases and stories in relation to marketing activities that will help to support thethe reputation of DOM and EMEA.Contribute to identifying publicity and promotional opportunities for DOM and EMEA.Organising internal and external events. -
Communications And Marketing GraduateNorth East Lincolnshire Council Jan 2017 - Sep 2017GrimsbyDevelopment of media releases and responses, event support, marketing material development, proofreading, copywriting, social media, photography and video, web content, office administration and support with campaigns.Developing and conducting marketing campaigns.Analysing and interpreting data in order to come up with the appropriate campaign and messages. Developing key messages used for campaigns.Putting together design briefs for campaigns.Organising events.Writing content for various marketing materials from letters to residents to flyers and brochures. -
Esf Data CoordinatorGrimsby Institute Of Further And Higher Education Apr 2015 - Dec 2016Grimsby InstituteControlling and issuing enrolment documentation.Tracking the return of enrolment documentation.Monitoring the inputting of enrolment documentation.Deal with day-to-day activities within the Student Records, relating to student withdrawal, transfer, completion and interruptions.Assist the Compliance Team with the checking and auditing of paperwork/claims in accordance with ESF Guidance.Acquire knowledge and full understanding of the requirements related to ESF project funding.Assist in monitoring project performance data, compiling evidence of participation, achievementand progression evidence and generating data reports to enable the project manager to review performance against delivery schedules.Assist in monitoring and reconciling claims for ESF projects Partners.Ensure that appropriate quality control systems and procedures are followed in order that aneffective service is delivered across the college and all processes and procedures are clearlydocumented.Work flexibly as part of the student records team, contributing to the delivery of efficient dataprocesses, systems and procedures, in order to ensure that a high-quality support service isprovided to staff. -
Marketing OfficerGrimsby Institute Of Further And Higher Education Nov 2015 - Jun 2016Work closely with the sports and society officer to promote the clubs and societies.Work closely with the events and entertainment coordinator to promote events and activities.Support the Student Union in trying to engage the student body to the best of my ability.Work closely with learner services to promote community and volunteer opportunities for all learners and promote and advertise HE & FE Fresher’s events.Run NUS-related campaigns for the student body.Liaise with the Institute's marketing team to ensure information is available for the Institute newsletter/website etc.Responsible for updating and maintaining information on social media and using these channels to promote the events that the student union put into place. -
Mis AdministratorGrimsby Institute Of Further And Higher Education Nov 2014 - Apr 2015Grimsby InstituteSupport the administration of the Curriculum Area, including a range of tasks specific to each individual curriculum area.Provide support to the Curriculum and Quality administrator.Contribute to the analysis of data, and design and produce reports using a range of IT-based systems.Contribute towards the running of College events.Provide excellent customer service to internal and external customers. Data inputting. -
Events PlannerGrimsby Institute Of Further And Higher Education Sep 2013 - Oct 2014University Center Grimsby Student UnionCoordinated schedules, correspondences, expenses and budgets.Developing, implementing and managing events.Managing relationships with sponsors.Preparing promotional material.Maintaining a calendar of events for effective long-term planning & management.Overseeing procurement of catering, audiovisual, security & rental needs. -
Data Input AdministratorGrimsby Institute Of Further And Higher Education Oct 2013 - Jun 2014Grimsby InstituteInputting bursary applications into a database.Checking data and calculations on input.Handling confidential and sensitive information.Assessing applications for financial support.Ensuring evidence proving eligibility for support is provided and up to date.Advising learners who may need additional evidence.Calculating awards based on information provided.
Alexandra C. Education Details
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University Of HullBusiness Management With Marketing -
Snspa - FcrpFirst
Frequently Asked Questions about Alexandra C.
What company does Alexandra C. work for?
Alexandra C. works for Omni-Pac Group Uk
What is Alexandra C.'s role at the current company?
Alexandra C.'s current role is Marketing Manager Omni-Pac Group UK.
What schools did Alexandra C. attend?
Alexandra C. attended University Of Hull, Snspa - Fcrp.
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Alexandra C
United Kingdom
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