Alexandra Capello Email & Phone Number

• Lead all demand generation programs, from strategic development to end-to-end execution.• Drive account-based marketing programs targeting top-tier accounts through email, social media, paid ads, gifting, and events.• Enhance and manage our digital marketing efforts, including SEM and LinkedIn ads.• Managed brand awareness programs including speaker sourcing and submissions and podcast inquiries/influencer relations for stronger brand awareness.• Ideate and execute branded virtual events and webinars.• Own the email nurturing program for our prospect database, delivering engaging and relevant content.• Strategize website optimizations to boost chatbot engagement and demo conversions.• Orchestrated field events, including a 5-city theatre buyout movie series as an ABM effort to propel key accounts.

Remote

• Ideate, build, and execute all strategies and campaigns for the Acquisition stage of the customer lifecycle, that drive pipeline and revenue. • Ownership of the full campaign process, including creating engaging, creative, and personalized campaign journeys across tools like Marketo, Intercom, Appcues, Outreach, and Drift. • Continuous optimization of campaigns within portfolio, across lead nurtures, account-based marketing, sales sequences, Drift playbooks, webinars, and more to increase lead volume and demo/trial conversions. • Develop hypotheses and execute tests to ensure constant learning and optimization of the most effective activities to drive growth.• Build and analyze campaign reporting and customer data to identify opportunities, trends, and areas of improvement.• Collaboration, project management, and stakeholder support to reach team goals across the organization. • Team member in the MarTech migration from Intercom to Marketo, Drift, and Appcues.

Squamish, British Columbia

Squamish, British Columbia, Canada

Marketing Strategy:•Strategize and execute on various marketing strategy projects for clients. Including: multi-channel global nurture programs, customer acquisition and demand generation programs, customer lifecycle programs, ABM campaign strategy and execution, buyer persona research, demand system audits, web journeys and optimization.•Lead Buyer Persona & Buyer Journey projects internally and externally for clients. This includes conducting qualitative and quantitative research through interviews and surveys, analyzing results, developing the client deliverables, and presenting the findings to the client.Marketing Technology:• Marketo Certified Expert (March 2019 - March 2023)• Strategize and execute on clients’ Marketo marketing campaigns, data management, analytics, QA/testing, and other various optimization projects• Internal initiatives to develop Demand Spring’s Marketo instance through building email and nurture programs in Marketo, and various strategic projects (analyzing analytics, implementing UTM strategy and reporting, segmentation of database)• Drift Solution Partner Certified (2021)Podcast Producer:• Manage the Demand Spring podcast production including developing the storyline for each episode, recruiting top B2B Marketing Executives as guests, overseeing technical aspects of each episode recording, and syndicating episodes to the four major podcast networks Content Marketing:• Development of content strategies, and execution of marketing content, including blog posts, infographics, presentations, proposals, videos, and social media postsDigital Marketing:• Generate, edit & publish blog content as part of Demand Spring’s inbound marketing strategy (via WordPress)• Create and schedule social media posts (via Hootsuite)• Build and manage LinkedIn InMail campaigns for clients

Squamish, British Columbia

Courchevel, Rhône-Alpes, France

•Drove sales and supported customers while creating an amazing experience for customers and partners•Maximized in-resort presence through events, marketing and promotional activities•Built and maintained in-resort relationships with tour operator staff to encourage referrals•Provided operation support to the running of the ski school including making bookings, taking payments, budgeting and finance administration

Ottawa, Ontario, Canada

•D-Zone DNS Firewall domestic business development & sales•Identified key prospects for an outreach program to create a sales funnel for a new product offering•Researched and created content for customer retention surveys and blogs•Executed Marketo campaign to leverage content and survey results to gain further insights

Ottawa, Ontario

•Team member in the product launch of Domain Lock; an additional security layer for D-Zone customers•Created customer feedback survey, to derive a Net Promoter Score•Utilized Salesforce to organize contacts, create reports, mass emails and analyze survey results•Implemented Steel Brick application into the integration of Salesforce account to create customer pricing quotes

Ottawa, Canada Area

• Edited, created, and updated website content using excellent attention to detail and written communication skills • Implemented search engine optimization strategies using SEO knowledge and analytical skills

Halifax, Ns

• Vetted and built a network of quality influencers using highly effective organizational skills • Planned and prioritized time while working on a variety of tasks and on-going projects • Created marketing content and blog posts with excellent written communication skills

Bachelor Of Commerce (B.Com.), Marketing Management Major, Dean'S List

Economics Minor

Bachelor In International Business, Marketing And Advertising

Exchange Semester

Ontario Scholar, French Immersion