1. Natural & organic whitespace -- Ideation, development & launch of Ratio brand, a Keto Friendly/Low Net Carb Costco exclusive snack bar; Ratio brand now available at retail customers (Kroger, WMT) with offerings in Bars and Yogurt. 2. Developed 12Q Larabar innovation pipeline

Old El Paso -- Mexican Meals

• Account management: Assisted public and private corporations and organizations across multiple industries to develop corporate communications and crisis management strategies. Clients included Nokia, the National Restaurant Association, Kenneth Cole, Kering, Caribou Coffee, and a global management consultancy, specifically within their Automotive and Emerging Markets practices. • Media relations: Drafted press releases and conducted print and broadcast media outreach to raise visibility of clients' products, corporate milestones and research.• Executive thought leadership and positioning: Secured media and speaking opportunities for high-level executives, developed key messages about leadership philosophy as it relates to news-of-the-day; conducted personalized media training sessions with C-suite executives to prepare for print and broadcast interviews.• New business: Researched targets, developed presentation materials and participated in pitch processes for multinational companies in the CPG, healthcare, luxury and finance sectors.