Alexandra Castro

Alexandra Castro Email and Phone Number

Industrial Product Development | Entrepreneurial Mindset | Print & Packaging Specialist | Client-Centered Product Strategist @ GESTINVER_RD
Alexandra Castro's Location
New Westminster, British Columbia, Canada, Canada
Alexandra Castro's Contact Details

Alexandra Castro work email

Alexandra Castro personal email

n/a
About Alexandra Castro

Newly arrived Permanent Resident eager to join BC workforce. Available FULL TIME from April 1st Including weekends. Versatile professional with an entrepreneurial mindset. Dedicated, critical thinker, self-motivated, and results-driven. Team player always ready to creatively problem-solve and serve others. Known for excelling in juggling multiple projects and tasks with a keen eye for detail and a willing attitude to learn new skills.

Alexandra Castro's Current Company Details
GESTINVER_RD

Gestinver_Rd

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Industrial Product Development | Entrepreneurial Mindset | Print & Packaging Specialist | Client-Centered Product Strategist
Alexandra Castro Work Experience Details
  • Gestinver_Rd
    Ceo And Founder
    Gestinver_Rd Oct 2020 - Present
    Santo Domingo, Distrito Nacional, Dominican Republic
    Established in 2021, GESTINVER, SRL is a fast growing business based in the Dominican Republic specializing in providing services for the construction and maintenance industries such as acrylic paints for building facades, waterproofing coatings, and advanced surface protection for high-traffic areas.• Proactively established a client base of more than 300 customers; generated and submitted more than 1,000 quotations; and achieved an average sales ticket of 450,000 Dominican pesos,•… Show more Established in 2021, GESTINVER, SRL is a fast growing business based in the Dominican Republic specializing in providing services for the construction and maintenance industries such as acrylic paints for building facades, waterproofing coatings, and advanced surface protection for high-traffic areas.• Proactively established a client base of more than 300 customers; generated and submitted more than 1,000 quotations; and achieved an average sales ticket of 450,000 Dominican pesos,• Successfully secured a maintenance supervision contract with a medical services center.• Effectively managed GESTINVER's business growth and sales operations, achieving a gross revenue of over RD$1,35MM in the initial fiscal year (Oct 21, 2021, to Dec 31, 2021). Over RD$6,1MM in the second fiscal year (Jan 1, 2022, to Dec 31, 2022). And over RD$12,7MM in the third fiscal year (Jan 1, 2023, to Dec 31, 2023). • Managed social media campaigns through innovative content creation for client acquisition, achieving a 60% conversion rate, reaching an average of 80 organic interactions per content in the last 4 months, with a substantial outreach of over 65% engagement from non-followers on Instagram. Show less
  • Allegra
    Business Consultant - Product Management
    Allegra Aug 2022 - Nov 2022
    Santo Domingo, Distrito Nacional, Dominican Republic
    In late 2022, I was presented with an opportunity to join ALLEGRA, part of the INTEGRA Group, where I assumed the role of a Project Manager and Business Consultant. ALLEGRA's vision was to transform the healthcare system in the Dominican Republic through the provision of consultancy services, business innovation, and the application of principles derived from the Joint Commission International. In an effort to reshape its value proposition and product portfolio, Allegra engaged a… Show more In late 2022, I was presented with an opportunity to join ALLEGRA, part of the INTEGRA Group, where I assumed the role of a Project Manager and Business Consultant. ALLEGRA's vision was to transform the healthcare system in the Dominican Republic through the provision of consultancy services, business innovation, and the application of principles derived from the Joint Commission International. In an effort to reshape its value proposition and product portfolio, Allegra engaged a select group of experts. Regrettably, shortly thereafter, the organization underwent dissolution. Within the scope of this role, some of the responsibilities included:• Designed and supervised the construction of all company products/services.• Participated in meetings with clients to determine product requirements, translating customer needs into product requirements.• Served as the functional leader of projects.• Created and prepared proposals for clients, defining a clear and concise vision of project deliverables, setting objectives, and establishing quality metrics at each stage of the project.• Directed and coordinated the research stage by defining critical information needed for product development: market research, trends, legal framework, competitor analysis, customer/user analysis.• Conducted market research.• Managed the ideation process with multidisciplinary teams through the implementation and direction of ideation tools.• Directed and managed the construction of business models, identification of users/clients, and the value proposition.• Ensured user-centered innovation.• Remained aware of market trends, innovations, and changes to the state of the art.• Managed relationships between different departments, stakeholders, and business leaders to achieve project goals. Show less
  • Adcovery
    Busines Developer
    Adcovery Feb 2020 - Jul 2020
    Montpellier, Occitanie, France
    During my 2-year Master's Degree program in France, I contributed to the growth of Adcovery (Previously Yavli) a startup business, through a 6-month internship as a Business Developer. Yavli owned a patented technology enabling bloggers and website owners to generate revenue from targeted advertisement, even in the presence of ad-blockers.• Expanded inventory by 40% through targeted canvassing of potential prospects. • Closed a modest deal with a partner within one month.•… Show more During my 2-year Master's Degree program in France, I contributed to the growth of Adcovery (Previously Yavli) a startup business, through a 6-month internship as a Business Developer. Yavli owned a patented technology enabling bloggers and website owners to generate revenue from targeted advertisement, even in the presence of ad-blockers.• Expanded inventory by 40% through targeted canvassing of potential prospects. • Closed a modest deal with a partner within one month.• Designed and monitored email marketing campaigns using HubSpot CRM. • Strategically selected advertising campaigns for partners' customer segments. • Set up advertising formats on partner publisher sites.• Provided technical support and maintained positive customer relations. Managed invoicing processes for my network. Show less
  • Plastifar, S.A.
    New Product Development Manager
    Plastifar, S.A. Sep 2017 - Aug 2018
    Santo Domingo, Dominican Republic
    Plastifar S.A. is the largest manufacturer and distributor of disposable containers for the food service industry in the Caribbean region. Initially as a New Product Development Coordinator, after two years and many successful product launches, I was promoted to New Product Development Manager, supervising a team of 2 New Product Development Coordinators.• Collaborated cross-functionally with Engineering, Quality, Marketing, Industrial Design, Procurement, and suppliers (machinery and… Show more Plastifar S.A. is the largest manufacturer and distributor of disposable containers for the food service industry in the Caribbean region. Initially as a New Product Development Coordinator, after two years and many successful product launches, I was promoted to New Product Development Manager, supervising a team of 2 New Product Development Coordinators.• Collaborated cross-functionally with Engineering, Quality, Marketing, Industrial Design, Procurement, and suppliers (machinery and materials) to ensure seamless development and execution of 4+ new product lines and 130+ SKUs to be sold in Central and North America.• Collaborated with clients and the Sales Department to understand client needs and project scopes effectively.• Collaborated with the CEO and managerial positions to assess final design options and strategic directions for new products.• Prepared internal communications, commercial materials, and technical documents for product launch and introduction.• Led a project to design two (2) new retail brands, overseeing the entire process from concept, definition and graphic design to launch and implementation on retail products.• Supervised packaging design for new products. • Collected and analyzed market information concerning the product´s market environment: its competition, placement, logistics, pricing, value proposition, and added value. • Analyzed costs and pricing from competitors to suggest pricing and pricing models based on product´s added value. • Revised and proposed changes to mechanical plans/technical drawings for new products: plastic molds, injection molding, thermoforming molds. • Formulated and supervised the implementation of the final strategy, overseeing equipment purchase, installation, product test-runs, market tests, and packaging tests.• Provided regular progress reports to the CEO until products received approval from the Quality Assurance Department. Show less
  • Plastifar, S.A.
    Coordinator Of New Product Development
    Plastifar, S.A. Apr 2015 - Sep 2017
    Santo Domingo, Dominican Republic
    • Coordinated and followed up to the tasks of the projects concerning NPD (New Product Development)• Sent emails and made calls to identify and negotiate with local and international suppliers to source the materials and equipment needed for the new products.• Prepared and remitted sourcing dossiers/quotations to the Purchase Department and NPD Manager• Designed packaging for new products (paperboard boxes, corrugated boxes, chipboard, polybags, printed labels)• Monitored… Show more • Coordinated and followed up to the tasks of the projects concerning NPD (New Product Development)• Sent emails and made calls to identify and negotiate with local and international suppliers to source the materials and equipment needed for the new products.• Prepared and remitted sourcing dossiers/quotations to the Purchase Department and NPD Manager• Designed packaging for new products (paperboard boxes, corrugated boxes, chipboard, polybags, printed labels)• Monitored packaging tests.• Monitored first-run of molds or new product formulations. Show less
  • Out Of The Box Promotions
    Events Coordinator
    Out Of The Box Promotions Jan 2015 - Apr 2015
    Santo Domingo, Dominican Republic
    • Supported the planning and design of promotions, events, and marketing campaigns• Purchased and coordinated the arrival of promotional material.• Created and managed budgets for events.• Liaised with internal and external stakeholders.• Oversaw event setup and breakdown.• Supervised events on the day-of.
  • Impresora Conadex
    Graphic Designer
    Impresora Conadex Nov 2013 - Sep 2014
    Santo Domingo, Distrito Nacional, Dominican Republic
    • Designed and prepared files for printing and pre-press.• Assisted in administrative tasks.Accomplishment: Virtual Store Project for Customizable Prints• Successfully spearheaded a project to establish an online virtual store for customizable prints, initiated by the company.• Collaborated with IT personnel to design and build the platform.• Analyzed competition, market trends, and identified success factors.• Researched and analyzed potential software… Show more • Designed and prepared files for printing and pre-press.• Assisted in administrative tasks.Accomplishment: Virtual Store Project for Customizable Prints• Successfully spearheaded a project to establish an online virtual store for customizable prints, initiated by the company.• Collaborated with IT personnel to design and build the platform.• Analyzed competition, market trends, and identified success factors.• Researched and analyzed potential software suppliers.• Identified, selected, and negotiated with web software supplier.• Designed and developed products showcased on the website: templates, materials, finishes, costs, and promotional packages.• Designed interface and user experience for the entire purchasing, payment, and merchandise receipt process. Show less

Alexandra Castro Education Details

Frequently Asked Questions about Alexandra Castro

What company does Alexandra Castro work for?

Alexandra Castro works for Gestinver_rd

What is Alexandra Castro's role at the current company?

Alexandra Castro's current role is Industrial Product Development | Entrepreneurial Mindset | Print & Packaging Specialist | Client-Centered Product Strategist.

What is Alexandra Castro's email address?

Alexandra Castro's email address is a.****@****far.com

What schools did Alexandra Castro attend?

Alexandra Castro attended Montpellier Business School, Instituto Tecnológico De Santo Domingo, Instituto Tecnológico De Santo Domingo.

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