As a Product Designer, I am currently responsible for leading the design process for innovative solutions in the agriculture industry, transforming complex challenges into intuitive, user-centered experiences. My approach is rooted in thorough user research, where I leverage data and insights to inform product strategies that meet both user needs and business objectives.I work closely with cross-functional teams, including developers, QA engineers, and product managers, to ensure designs are practical, aligned with business goals, and technically feasible. Applying design thinking principles from concept to prototype, I contribute to both the creative development and strategic decision-making throughout the product lifecycle

Natural handmade products, created with and from raw honey. Local brand, from Cluj.My role here includes resposibilities such as market research, developing and implementing brand strategy, creating the art direction of the brand and developing all visual and communication assets. (Packaging, other print assets, digital identity: website, social media)

The BrandBar is not your typical digital agency, it's a creative design bar where we mix visual identity, UI & UX to get the best recipe for your brand. Our clients are as different as whiskey and wine, as lemon and cinnamon, as ice and no ice.Think of us as that chill & cool bartender who listens to your business needs and creates a strategy for the best cocktail that's going to rock the market. Let's get tipsy on visual cocktails and design shots.