Alexandra Claessen Email & Phone Number

Tysons Corner, Virginia, United States

Reston, Virginia, United States

• Developed High-Performance Framework Website, designating roles, executing the strategy, and defining functionality.
• Worked with clients to drive brand awareness by increasing website traffic and generating leads through targeted content campaigns for B2B companies.
• Collaborated with cross-functional teams, including web developers and designers, to optimize website structure, UX, loading speed, and enhance SEO performance.
• Improved quality and accelerated value by delivering innovative website concepts, wireframes, and low/high fidelity prototypes.
• Drive engagement through content and user strategy for B2B companies
• Supported increasing organizational demands developing customer websites, leading teams of designers to design websites, company logos, collateral, and other branded materials that enhance visibility and awareness.

• Leadership and delivery of a portfolio of 30+ professional services accounts
• Developed data-driven marketing strategies based on extensive research and benchmarking, focusing on rebranding, market research, and expanding into new markets.
• Managed cross-functional teams of researchers, digital marketers, graphic designers, and writers in creating customized solutions
• Primary client liaison, effectively overseeing a diverse portfolio of clients in the US and internationally.
• Developed deep knowledge of customer businesses and relationship to company objectives.
• Worked with customers to develop strategic business and account plans.

Reston, VA

• Proficiently oversaw 25+ professional services accounts
• Successfully managed diverse, and projects from end-to- end, including scoping, scheduling, budgeting, and deliverables.
• Served as key contact among teammates, external resources, and client teams.
• Addressed problems with accounting, billing and service delivery to maintain and enhance client satisfaction.
• Liaised between account holders and various departments.

United States

• Created, improved, and managed marketing materials in both digital and traditional formats.
• Activity researched RFP opportunities and developed proposals
• D&P develops premier exhibitions for major museums throughout the United States and internationally.

Herndon, VA

• Created original and dynamic marketing pieces including creative material for web and print
• Improved business development by examining marketing tactics
• Worked with external vendors and contacts
• Designed, developed and implemented marketing campaigns
• Improved employee training programs and customer reward programs
• Established and improved client communications

Fairfax Virginia

• Shelter organizations care for thousands of homeless families and individuals each year. HomeAid Northern Virginia id dedicated to maintaining the properties that serve as temporary homes for these families.
• Utilized people skills while interacting with Donors and Sponsors.
• Responsible for entering donations into the database Donor Perfect
• Executed sponsor benefits
• Helped to refine and execute current Fundraising Plan
• Researched potential funding prospects