Alexandra Conyngham Email and Phone Number

-Custom loyalty rewards program design and implementation for new clients-Analysis of existing program performance and growth strategy development-Cross collaboration with IT, operations, customer service, and more for optimal program results and user experience-Prospective client outreach

-Manage business and assortment for bath utility, decor, and furniture categories-Collaborate with cross functional partners including product development, design and marketing-Lead team of four direct reports

EU Outlet- Kids & Baby -Responsible for development and execution of kids & baby assortment strategies for European outlet stores including product selection, flow, distribution, and pricing-Work closely with planning counterparts on alignment of desired strategies with tops down financial targets-Partner with global merchandising and design teams on exclusive product creation and market specific product adjustments-Present frequent style performance and competitive landscape recaps to upper level management

-Develop and present quarterly growth and diminish category strategies based on current trend and business analysis.-Create preseason sales, margin and inventory plans by department, class, style and color using historical data.-Recommend style count, price point mix, and flow of goods to maximize sales and productivity-Provide weekly business updates and pricing recommendations to drive sales and profitability-Prepare sales, margin and inventory forecast for monthly Open to Buy meetings

Girls 2-16 Apparel, Shoes & Accessories-Independently managed the shoe, accessory, outerwear, and swim classifications for Girl's 2-16.-Forecasted sales, markdowns, stock levels, and gross margins for upper level management.-Conducted weekly sales and stock analysis to determine product replenishments, allocations, promotions, and markdowns.-Maintained strong working relationships and negotiate with over 50 vendors.-Developed and executed both classification and brand strategies based on market trends.

Men's Ralph Lauren, Branded Classifications & Golf• Manage receipt flow and identify markdown candidates for Polo, Ralph Lauren Black Label, and Brooks Brothers.• Implemented volume driving online promotional strategies for Ralph Lauren• Utilize various internal systems to ensure proper order placement, product procurement, and item maintenance of over 4,300 styles. • Independently negotiated with vendors for discounted reorders, cancellations, and additional RTV’s• Conduct weekly sales and stock analysis to evaluate vendor performance and develop departmental strategies.• Analyze historical data to assist buyer with future assortment planning.• Partnered with selling and Ralph Lauren Brand Managers to drive sales through contests as well as communication of new and promoted product.• Collaborated with buyer on creation of Newbury & Wall classification shop concept and merchandise selection.

Planning and Allocation for TJ Maxx Dresses Department-Manage distribution for the department's largest revenue contributing classification-Aid in development of weekly department shipping strategies based on sales, inventory, and geographic data analysis-Make future product recommendations based on evaluation of current merchandise mix performance

-Interview prospective students and provide recommendations to admissions staff-Aid in the organization and facilitation of admissions events

-Analyzed product systems and provided strategic recommendations for the improvement of existing internal practices-Created and implemented new system processes resulting in a system efficiency increase of 43%-Increased employee efficiency by 52% through the creation of standard operating procedures and processes-Improved department functionality and productivity through internal systems reformation