Alexandra Cook Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pennsylvania, United States

Baltimore, Maryland, United States

Baltimore, Maryland, United States

Reports directly to the Sr. Director of Global Brand Management, Team Sports Highlight Moment: Asked to present footwear strategy to global partners alongside marketing managers, directors, and VPs at seasonal go-to-market meetings. Ownership of seasonal product + strategy implementation at Run/Brand photoshoots. Partner with Global Brand Manager, Run to create and present seasonal strategy plans to cross-function teammates and global partners. Ownership of seasonal insight work and consumer research recaps for share-out. Presenting with Global Brand Manager, Run at go-to-market meetings around seasonal Run and Footwear strategy (only marketer at a Specialist level to do so). Ownership of secondary story creative briefing. Cross-collaboration with product line managers to develop footwear strategy for seasonal checkpoints. Assisting with development of Sportstyle strategy, with specific focus on footwear. Ownership of Sportstyle footwear creative briefing for 2024 season.

Greater Philadelphia Area

• Ownership of PPC landing pages from creation to publishing• Copy development for landing pages and other assets• Landing page KPI reporting and maintenance • Account based marketing planning and execution• Assistance with content creation for each campaign• Performance of LinkedIn audits for company executives • Assistance with local SEO initiatives

Greater Philadelphia Area

• Responsible for coordinating and executing grassroots events for thePhiladelphia Union• Leader on scheduling and staffing for our U on Tour communityprogram• Served as a Philadelphia Union Academy point of contact when dealing withoverall organization of content• Helped plan and execute internal and external events such as watch parties, photo shoots, & E-Sports events• Assisted the Manager of Marketing and Digital with daily tasks related toboth departments• Upkeep and organization of digital assets for platforms such as YouTube, Twitter,Facebook, and Instagram for Philadelphia Union and Philadelphia Union II

San Antonio, Tx, United States

• Responsible for retaining and managing 300+ Season Ticket Member Accounts for San Antonio FC • Successfully executed all game day operations including on-field fan experiences • Part of the planning and execution for Season Ticket Member events • Worked watch parties for the club • Managed accounts that were business specific accounts and kept them in good standing with the club• Proficient in the Archtics ticketing platform, Microsoft CRM, and Outlook

Orlando, Florida Area

• Assisted the Manager of Marketing and Fan Engagement with all in-office activities• Took the lead on the Orlando Pride Summer Tours: a marketing activation that promoted the Orlando Pride to youth athletes attending various summer camps in the Greater Orlando area • Managed game day activities and marketing activations for both Orlando City and Orlando Pride • Contributed to the mid-season rebranding of the Orlando Pride by developing various activations for the launch • Managed grassroot marketing events and participated in many of the in-game production aspects

Jacksonville, Florida

• Assisted the VP of Business Operations to compose business plans, over 20 sponsor recaps, and organize sponsor events for match days/other events • Met with over 20 corporate sponsors to help draft and fulfill contract elements such as signage, tickets, creative for social media, and player appearances • Planning and management of all game day operations • Organized events such as new sponsor announcements and Armada Business Alliance events • Took the lead on scheduling player appearances with over 5 different team sponsors • Orchestrated and led weekly marketing meetings with other employees

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Coggin College of Business member, Women in Business Society member

Marketing

Activities and Societies: Coastal Carolina Women's Soccer Team ( NCAA Division 1 scholarship recipient), Miracle League Myrtle Beach, Wall.