Alex Corwin Email & Phone Number

Davenport, Iowa, Us

• Developed comprehensive lifecycle marketing strategies to enhance customer engagement, retention, and monetization across multiple channels and drove a 55% increase in customer retention YoY • Spearheaded the implementation of a customer journey mapping framework, resulting in a deeper understanding of touchpoints and more effective communication strategies• Collaborated with product development teams to integrate lifecycle marketing principles into product design, leading to improved user experience and increased customer satisfaction• Leveraged marketing automation tools to streamline workflows and deliver timely, relevant messaging throughout the customer lifecycle

Newport Beach, Ca, Us

• Executed successful marketing launch for luxury new home community generating 25% more leads and 150% more pre-qualifications that previous new home community launch• Responsible for new home community budget forecasting for the lifecycle of the development and managed media budgets upwards of $5M• Improved consumer email journey by expanding drip campaign to engage with prospects based on online and offline behavior• Managed digital product marketing team and promote professional growth and development

Newport Beach, Ca, Us

• Leveraged CRM data to generate extensive reporting for custom audience creation for paid media campaigns • Launched Live Chat functionality to provide prospects with an additional communication resource and create another opportunity for lead generation• Executed display media strategy across ILS partners in new construction vertical• Oversaw owned and paid media agency relationships to ensure brand guidelines, channel objectives & sales goals were met

Irvine, California, Us

• Responsible for paid search, display and social media campaign strategy and execution• Managed daily channel performance and implemented strategic optimizations to deliver on campaign objectives• Communicated effectively with clients to integrate developing initiatives into evolving media plans• Managed and reconciled performance and awareness media plan budgets upwards of $6M

Irvine, Ca, Us

• Developed and executed strategic multi-channel media plans for display, social media and paid search• Responsible for upwards of $1M in annual ad spend and managed budget and pacing documents• Collaborated with top tier clients to effectively communicate campaign deliverables and expectations• Mentored and trained media strategists to help increase productivity and ensure performance growth

Irvine, Ca, Us

• Created tactical email marketing content calendars, curated copy, A/B content tests, grew subscriber count• Developed and executed strategic media plans across key social media platforms• Managed local listing data across Google, Yahoo, Apple and Bing for clients with dozens of locations• Created comprehensive monthly and quarterly reports analyzing campaign performance, measurable KPIs and provided campaign optimizations to maximize performance

Crafted creative copy for email marketing campaigns to highlight new product releases, promotions, trends, and giveaways

New York, Ny, Us

• Oversaw and executed all email marketing clients for upwards of 15 brands• Created quarterly email marketing calendars based around product delivery schedules, national holidays, monthly promotions, and best-selling items. • Wrote copy for all email marketing content and website homepage and category banners.• Created new email lists and developed segmentation strategies and A/B tested subject lines in order to achieve higher open and click-through rates while driving more revenue. • Monitored deliverability and sender rating score to ensure maximum inbox receipt. • Merchandised new product deliveries into applicable categories.• Created product categories and when necessary for specific email content and holiday promotional events such as gift guides.

Seattle, Washington, Us

• Managed and cultivated a large sales team to help grow and move their careers forward at Nordstrom.• Exceeded year over year monthly sales goals and promotional sales goals.• Formulated business plans to help drive business through product focuses, customer events, and team contests.• Awarded Department of the Month several times for exceptional sales results.• Grew our customer rewards base by offering the Nordstrom credit card to every customer in order for them to receive additional benefits.

• Represented ten accounts at a time for clients in the lifestyle, entertainment and political fields.• Composed press releases, pitches, press breaks, and wrap reports for each client.• Secured media spots for my clients on CNN, KTLA, Houston PBS, Good Morning Arizona, and The McMahon Group.• Coordinated the Artists Against Drugs Art Show Benefit and confirmed celebrities and press to attend.