Alexandra Damiani Email and Phone Number
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High achieving, creative and result oriented Digital Brand Director with over 15 years experience in brand development and digital marketing for media and retail brands such as Procter&Gamble and ELLE. Recognized for establishing innovative brand strategies, drive conversion, revenue growth, emotional connection and loyalty. Proven track record for delivering results through positive leadership, teamwork, creative problem solving and very high standards of execution. Skills Include:• Experience launching, optimizing and managing successful omni channel brand experiences, unique functionalities and storytelling. • Creative, big-picture thinking to develop brand strategies and sales solutions across multiple platforms, web, mobile, in-store and advertising.• Proven ability to boost traffic, readership, conversion rates, brand awareness, engagement, SEO ranking and social media connections.• Years of editing, writing, copy editing experience, plus connections with Canadian and American top journalists and editors.• Great packaging skills to create must-click content, product descriptions than increase conversion.• Tested leadership, team building and mentoring skills.• Proven ability to manage budgets and maintain expense controls.Recipient of multiple industry awards such as:Best Video, ELLEQuébec.com, COPA 2012Prix Magazines Québec 2010, Best fashion blog, Procter & Gamble Beauty Awards 2009 and 2010 Best Online Video for Comment survivre aux week-ends? COPA 2009 and more.ELLE Canada Beauty Box
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Freelance EditorFreelance Editor/Writer Dec 2018 - PresentLondon, United Kingdom
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Director Brand ManagementGroupe Dynamite Mar 2017 - May 2018Montreal, Canada Area -
Director, Content Marketing - Corporate CommunicationsBob Agency Sep 2016 - Mar 2017Montreal, Quebec, Canada -
Director, Content Marketing StrategyHavas Jun 2015 - Sep 2016Montreal, Quebec, Canada -
Director Digital Brands, Consumer GroupTc Media Jan 2013 - Jun 2015Montreal, Canada AreaManage P&L and develop global digital strategy (customer experience, marketing campaigns, content creation, mobile optimization, social media platforms, eCRM program and events) for six brands including ELLEQuebec.com, ELLECanda.com, VeroniqueCloutier.com, Recettes.qc.ca, Coupdepouce.com, Decormag.com. Actively motivate and manage a team of coordinators, designers and content managers.Launch and monetize new digital initiatives such as ELLE Beauty Box and Trend Influencer program. Responsible for budgets, revenues & financial performance. -
Digital Product Manager, Ellecanada.Com, Ellequebec.ComTc Media Feb 2011 - Aug 2013Responsable for strategic planning and P&L management, working closely with the ELLE international network Hearst and Lagardère Active. Manage omni-channel teams including graphic designers, print and Web editors, programmers and external providers in the execution of campaigns and brand initiatives.Source and negotiate brand visibility partnerships with portals, television, radio, industry events and websites.Set and track key performance indicators, conduct return on investment analysis and report to senior management. Work proactively with sales force and editorial departments to exceed revenue targets and develop brand recognition.Monitor competitors performance and adjust plan to reflect market trends to maintain ELLE's leadership position, increase market shares, brand awareness and notoriety.
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Brand Manager, Lifestyle Websites GroupQuébecor Sep 2008 - Feb 2011Plan and manage the launch of Clindoeil.ca and Moi&Cie including product plan development, site functionalities, content and promotional plans across Quebecor's platforms. Set and track key performance indicators and elaborate strategic improvements plans with sales, editorial, marketing and media creativity to achieve growth targets. -
Multiplatform EditorQuébecor Mar 2004 - Sep 2008Research, write and edit stories for the website. Manage the editorial and social media calendars. Manage and monitor Social Media platforms.Lead Editorial planning, assign stories to journalists and photographers, plan and oversee material production for digital content publishing.Develop multi-platform projects (Web, Print and Events) in collaboration with advertisers or partners to promote the brand.
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Marketing Coordinator, Procter & Gamble AccountBam Strategy Nov 2001 - Mar 2004Coordinate the launch of marketing and content strategies for SMagazine, Rouge Magazine and Brandsaver.ca.Ad unit creation, media planning and SEO/SEM optimizationCopy writing, translation and content integration for advertorial print booklets and digital editionsOversee the multiple levels of approval with client and legal departmentsCreated and launched Divine.ca
Alexandra Damiani Skills
Alexandra Damiani Education Details
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Pragmatic Marketing InstituteMarketing/Marketing Management, General -
Marketing, Information Technology -
Communication And Media Studies
Frequently Asked Questions about Alexandra Damiani
What company does Alexandra Damiani work for?
Alexandra Damiani works for Freelance Editor/writer
What is Alexandra Damiani's role at the current company?
Alexandra Damiani's current role is Digital Content & Brand Executive.
What is Alexandra Damiani's email address?
Alexandra Damiani's email address is al****@****ntal.ca
What is Alexandra Damiani's direct phone number?
Alexandra Damiani's direct phone number is +151428*****
What schools did Alexandra Damiani attend?
Alexandra Damiani attended Pragmatic Marketing Institute, Hec Montréal, Université De Montréal.
What are some of Alexandra Damiani's interests?
Alexandra Damiani has interest in Children, Fashion, Education, Gastronomy And Communications, Women's Studies And Condition, Human Rights, Travel, Arts And Culture, Art And Culture.
What skills is Alexandra Damiani known for?
Alexandra Damiani has skills like Digital Strategy, Digital Marketing, Digital Media, Social Media, Online Advertising, Advertising, Marketing Strategy, Marketing, Product Management, Social Media Marketing, Search Engine Optimization, Content Strategy.
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Alexandra Damiani
Directrice Des Performances Business Line Echanges Et PartagesGreater Marseille Metropolitan Area1enovacom.fr -
Alexandra Damiani
Los Angeles, Ca2titmouse.net, titmouse.net -
Alexandra Damiani
Senior Web Merchandiser- Free People At Urbn (Urban Outfitters, Anthropologie Group, & Free People)Philadelphia, Pa5gmail.com, gmail.com, freepeople.com, greatermedia.com, urbn.com2 +134742XXXXX
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