Alexandra Danilenko Email & Phone Number

Moscow, Moscow City, Russia

Moscow, Moscow City, Russia

Moscow

- Leading and ensuring delivery of Trade Marketing projects: tailor-made and national promos, BTLs, national roll-outs support with POSM - Development of the trade marketing plan for key customers in collaboration with sales to ensure proper strategy is in place to meet both brand and customer expectations. Preparing and making presentations on TM initiatives. - Promo effectiveness evaluation, budget control and forecasting for each activity. Analysis and improvement of return on investments - Analysis of sales, brand performance on the market and competitive environment. - Managing cross-functional projects team from brief to concept to execution to post learnings - Identifying and developing necessary Point of Sales tools to increase brand visibility, market share and improve customer satisfaction - Tracking on POS trend, in-store execution as well as assortment and promotion performance. - Initiating and developing innovation around promo mechanics, communication channels, consumer experience (co-promos, digital/social media, loyalty program etc.)

Moscow

- Standardization of the regular reporting process. Identification and implementation of unified reporting forms for all regions in accordance with the needs of internal and external customers. Creation of the reporting schedule and the coordination with key clients. Control of timeliness and correctness of the issued reports.- Digitization of marketing indicators to assess the product's representation on the market. Technical specifications preparation for the indicators programming. Control of the indicators calculation correctness by programming results.- Automation of settlements in the supplier's information system. Preparation of the technical requirements for automation. Setting the timing of automated solutions implementation. Control of the correctness of the technical task execution.- Evaluation of the effectiveness of the project. Monitoring of the project budget implementation. Budget forecasting for future periods.- Analysis of the relationship between marketing indicators and sales. Calculation of the influence of marketing indicators on sales volume, depending on the type of outlet, location, brand / type of products and commercial equipment placed.- Presentation of the main trends of the change in the representation on the market. Presentation of the research results on the relationship between marketing indicators and sales volume and their changes over time.- Training of internal clients on working with reporting. Training of the department staff of the new methods of reporting. Training of new employees of the department.

Москва, Россия

- Information support of the internal research project: analysis of the project results, tracking of project objectives execution, development of reporting templates, training of internal clients on how to work with project data, optimization of standard reporting, development of new analysis methods;- Support of the processes of timely and complete updating of data between the information systems of the company and the supplier;- Leading the process of developing of a tool for calculating and storing historical data on the contract execution;- Participation in the process of integration of project data from the supplier information system into SAP;- Participation in new picture of success implementation;- Leading the process of developing a tool for calculating and storing historical data on the contract execution;- Intensive cross-functional communication with external and internal partners;

Москва, Россия

- Developing and preparing of marketing regular reporting according to business requirements;- Evaluation of marketing activities results (motivation program, stimulating actions, promo activities);- Analysis of internal information: sales by category, brands, products, distribution channels. - Analysis of sales dynamics and trends;- Ad-hoc reporting;

Нижегородская Область, Россия