Hochland (White Cheese, Processed Cheese, Crème, Mozzarella Fresh, Mascarpone) & Simply V • Exploit global campaign strategies and adapt them to local specificities in fully integrated communication campaigns. Likewise, develop from scratch locally relevant campaign strategies that target market trends and consumer needs & behaviours to deliver on set KPIs. • Manage the implementation of brand plans at ATL level (and partially at BTL), continuously monitor and optimise their impact, and prepare pre/post evaluations.• Focus on growing Simply V by recommending, executing, and delivering marketing initiatives and liaise with key stakeholders to drive brand growth. Brand awareness and sell-out data have approximately doubled vs LY.• Continuously track categories’ evolution and portfolio performance, with a closer focus on recent product launches to ensure long-term viability during a time of uncertainty in the market.• Conduct monthly analysis of market evolution, category trends and competitor activities, as well as multiple ad-hoc deep dives on metrics to improve business knowledge and discover actionable insights. • Actively involved in cross-departmental planning i.e. short-term & long-term forecast meetings.

Indulgence Category: Cremosso, Danette & Delicios• Led all national consumer campaigns; defined, developed and coordinated the implementation of 360° communication plans, ensuring best implementation at ATL level & fixing bottlenecks along the way.• Conducted market research (i.e. social monitoring, social listening, focus groups, concept & product testing, internal and external data analysis) to identify customer preferences, growth spaces, trends and competitor activities to protect and grow the Indulgence RO brands.• Responsible for all new product launches (innovations, renovations & roll-out products); defined & refined business cases, recommended pricing strategies, ensured high-level of coordination and teamwork with the other departments (locally & across the CEE) to deliver the best results for the business and the consumers.• Monitored regularly brand evolution and P&L, new product performance and campaign efficiency; initiated analysis and action plans to improve performance where necessary.• Negotiated the interests of the Indulgence RO brands at CEE/Europe level, efficiently liaised with key stakeholders to drive brand agenda and local needs.• Tracked ongoing execution of the budget, constantly seeking ways to make campaigns bigger, better & bolder with existing (often limited) budgets.

Essentials Category: Danone, Delicios & licensed products (Disney)• Led all national consumer campaigns and product launches (innovations & renovations) for Delicios and offered support for the Danone brand.• Co-defined together with the SBM the annual marketing plan and product launch pipeline for Delicios leveraging consumer insights, market data and internal targets to drive profitable growth.• Acted as a first point of contact for the company in the communication with Disney; managed the negotiations with Disney on packaging design architecture, product recipe approval, reconciliations etc. • Coordinated and streamlined the packaging development and approval process for all Essential brands – particularly a major new visual identity change implemented across the entire Danone brand portfolio.• Assisted in the crafting of Danone brand as a Manifesto brand (#fiecareiaurtconteaza).• Managed the development and delivery of the new Danone website; ensured right implementation in all aspects of brand communication, liaised with internal and external stakeholders, performed copy writing & worked closely with the agency to improve SEO optimisation.• Regularly provided the business with in-depth analysis of brand performance incl. market development & competitor activity, market share and growth trends, key initiatives, and return on marketing investment.

Soft Functional Category: Activia• Worked in close partnership with the digital agency to amplify Activia’s presence in digital and create engaging social media content, managed the brand’s social media pages and supported the community.• Coordinated the implementation of the new Activia website in a timely manner; liaised with the Global team on the appropriate content developed for the RO market given the local Regulatory restrictions.• Managed all changes in packaging artwork – several times at cluster level, too – and worked closely with the other departments to bring the new designs on shelf according to DDLs and with minimum scrapping costs, while ensuring business continuity.• Led tactical launches in the market (i.e. in&out’s, Christmas promo packs) to ensure incremental topline and secure business base as per targets.• Organised internal and external PR activations to support key launches in the market.• Monitored the brand budget, raised POs and handled bottlenecks in the supplier payment workflow.

• Designed and conducted an online survey on brand awareness and perception that was delivered to 5.000+ international B2B customers to better understand Amtico’s customers. Collected all data and identified areas for improvement & growth opportunities.• Via InSite, a geo-demographic software, regularly analysed gaps in the company’s retailer network coverage to identify opportunities for growth. Carried out catchment assessments to evaluate the ROI of introducing Amtico products in stores. • Identified improvements to the catchment assessment process, presented those improvements to the Sales Manager and, afterwards, implemented the changes. The process ran afterwards much more efficiently and with shorter lead times (half the time it took previously).• Supported a qualitative research project involving several B2C consumer focus groups across the UK to gain feedback on customer satisfaction and perception of the Amtico brand and its brochures.• Conducted a major update of the company’s competitor database. Ensured a high standard of accuracy and organisational skills while mapping competitor’s product portfolio.