Hyper Lab provides the full spectrum of brand content services, from written content to video, podcasts, and social media. Our approach, grounded in customer insights and inspired by strategy, is designed to cut through the noise, differentiate your brand, and drive sustainable growth.

Contracted to lead the Communications Department at Skillab, the local market leader in online business education. Accountable for driving brand awareness, demand generation and customer acquisition with a blend of content, social media, advertising and more.▪️ Elevated brand awareness with a new IMC strategy, achieving top share of search, tripling blog traffic, and boosting social media engagement by over 40% within six months.▪️ Leveraged a thought leader network for content development and amplification, leading to a 60% increase in referral traffic in the first year and reinforcing the brand’s association with business expertise.▪️ Expanded the in-house team from a single junior copywriter to a diverse group of award-winning copywriters, senior journalists, editors, and a Social Media Manager.▪️ Cultivated internal talent through personalized learning and development plans, skills-based workshops, and peer-to-peer learning.▪️ Developed innovative formats for editorial, social media, and advertising, positioning Skillab as a cutting-edge platform for the next generation of business leaders.

Led the Communications department, managing a multidisciplinary team and collaborating with agencies to boost brand and product awareness, drive consideration, and enhance customer engagement across multiple channels.

Led the Communications Department, managing the editorial, social media, and creative teams to drive high-impact 360° campaigns.

Euronews is the pan-european TV news network that reaches 400 million households in 160 countries worldwide. ▪️ Managed pre-planning and production for a documentary on the Ukrainian motorsports vice-champion who became a refugee in Romania, exploring themes of displacement, resilience, and sportsmanship.▪️ Produced an in-depth TV special on the evolving cyber warfare between Ukraine and Russia, providing critical insights into the digital battlefield that emerged in the wake of the Russian invasion.▪️ Developed TV concepts and video scripts for programs in the technology and biography genres as part of the brand launch team in Romania.▪️ Managed end-to-end production workflows, from pre-production planning to on-set coordination and post-production, collaborating with videographers, video editors and motion graphic designers to ensure that the content aligns with the program's concept.

Newstopia is an independent journalism platform covering business, technology, foreign politics, and their points of intersection.▪️Crafted and executed an editorial strategy that enabled Newstopia to exceed 100K pageviews in its second month, achieving this milestone four months earlier than projected.▪️Successfully launched a data visualization vertical to offer visually engaging and data-driven stories that are optimized for fast consumption and social sharing.▪️Partnered with external vendors, news agencies, and freelance photojournalists to source editorial and creative images, enriching visual storytelling for breaking news and iconic moments.

▪️ Project-managed the launch of Newstopia.ro, led platform development and brand identity development, including trademarks, design and brand voice.▪️ Secured startup capital through EU structural and investment funds, developing the business strategy and managing the investment timeline and budget.▪️ Positioned Newstopia as a modern guide to the global economy, targeting ABC1 readers and premium advertisers.▪️ Built an advertising offering centered around custom ad units and brand storytelling, integrating advertising with the platform's editorial content to amplify the reader experience.

DIGI 24 is the most trusted news channel in Romania and for 4+ years I have been part of the production team of its main business show. ▪️ Secured exclusive news stories that boosted the station's credibility and reach, leading to 'Business Club' becoming the most-watched business show in Romania.▪️ Reached peak ratings with a TV special investigating the Romanian government's controversial sovereign wealth fund plan, uncovering potential risks of corruption and its impact on public finances.▪️ Conducted in-depth interviews with a wide range of high-profile figures, including finance ministers, central bank officials, ambassadors, and CEOs of leading multinationals.▪️ Wrote live breaking news stories, ensuring accurate and timely dissemination during high-pressure situations including the Euromaidan protests in 2014, the Paris terror attacks in 2015, and the Turkish coup attempt in 2016.