Alexandra Dudant Email & Phone Number

Inside the VELUX SouthWest Europe Region : France, Italy, Belgium, Netherlands, Spain, and Portugal. Implementing strategic projects and marketing and communication campaigns targeting VELUX’s end-user customers at the regional level (6 markets) from conception to deployment.

Morangis, Île-De-France, France

Deployment of the marketing plan for the Southern Europe Region (France, Italy, Spain and Portugal), within the French market: - Adapting marketing initiatives and manage their implementation (product launches, marketing campaigns, etc.).- Stimulating buy-in and commitment from teams to encourage implementation of the marketing plan.Marketing Manager for the French Market: - Handling marketing-related requests from key accounts or sales managers, for all targets (BtoB… Show more Deployment of the marketing plan for the Southern Europe Region (France, Italy, Spain and Portugal), within the French market: - Adapting marketing initiatives and manage their implementation (product launches, marketing campaigns, etc.).- Stimulating buy-in and commitment from teams to encourage implementation of the marketing plan.Marketing Manager for the French Market: - Handling marketing-related requests from key accounts or sales managers, for all targets (BtoB, BtoBtoC, BtoC) and all distribution channels (DIY stores, installers, specifiers...)- Providing Marketing support for the Customer Training Center: launch of a video library aimed at professionals, development of the training offer around digital and digital issues. - Planning, development and implementation of purely local marketing initiatives: sales operations, trade shows (Foire de Paris, etc.), promotional tools (web banners, brochures, point-of-sale displays, etc.). Show less

Région De Paris, France

Management of VELUX brand visibility on dealers websites:- Producing and updating of content, creation of a VELUX brand page on distributor sites (inspirational content, advice, product sheets): video, advertorials, etc...- Supporting and provinding recommendations for SEO strategy and traffic acquisition. - Enriching the customer experience throughout the purchasing process, online and offline.Sales promotion: - Managing of VELUX promotional campaigns: coordinating the… Show more Management of VELUX brand visibility on dealers websites:- Producing and updating of content, creation of a VELUX brand page on distributor sites (inspirational content, advice, product sheets): video, advertorials, etc...- Supporting and provinding recommendations for SEO strategy and traffic acquisition. - Enriching the customer experience throughout the purchasing process, online and offline.Sales promotion: - Managing of VELUX promotional campaigns: coordinating the production of deliverables, validating promotional mechanics and media plans, monitoring performance.- Sharing all VELUX campaigns with dealers and setting up communication relays for these campaigns on their sites (display banners, emailing, social network relays, etc.).- Following-up and analyzing of campaign performance Show less

Massy

- Design and implementation of a planning tool from the drafting of specifications through to deployment: scoping workshops, development monitoring, team training, etc.Interconnected planning tool for centralized management of stocks and exclusivities for 40 media. Tool equipped with an alert and reporting system to ensure proper monitoring of the activity. - Supervision of campaign planning (validation of requests, arbitration, recommendations, etc.) and profitability of advertising… Show more - Design and implementation of a planning tool from the drafting of specifications through to deployment: scoping workshops, development monitoring, team training, etc.Interconnected planning tool for centralized management of stocks and exclusivities for 40 media. Tool equipped with an alert and reporting system to ensure proper monitoring of the activity. - Supervision of campaign planning (validation of requests, arbitration, recommendations, etc.) and profitability of advertising space through analyses based on defined KPIs (fill rates, sales, margins, media/sector/advertiser comparisons, etc.). - Supervision of a team of Online & Offline Campaign Managers: Training and transmission of best practices, day-to-day support, implementation of processes and management tools. - Manage relationships with service providers and partner sub-agencies Show less

Massy

Advertisers: Unilever, P&G, Henkel, Coca-Cola, Mondelez, Lactalis, Heineken, Kronenbourg...- Supporting brands in their online and offline visibility strategy by implementing and monitoring their advertising campaigns within the Carrefour ecosystem (websites and stores):• DIGITAL: Creation of brand spaces, Shop in Shop, Landing Pages, Display campaigns, RTB operations, Format Impulse and Searchandising;• CRM: Couponing operations, mailings, targeted emailings;• PRINT: Carrefour… Show more Advertisers: Unilever, P&G, Henkel, Coca-Cola, Mondelez, Lactalis, Heineken, Kronenbourg...- Supporting brands in their online and offline visibility strategy by implementing and monitoring their advertising campaigns within the Carrefour ecosystem (websites and stores):• DIGITAL: Creation of brand spaces, Shop in Shop, Landing Pages, Display campaigns, RTB operations, Format Impulse and Searchandising;• CRM: Couponing operations, mailings, targeted emailings;• PRINT: Carrefour group catalogs and magazines;• IN-STORE: In-store promotions and point-of-sale displays;- Advertiser and Media Agency relationship management: briefing, sales support, implementation of operations and reporting of campaign results. - Management of relationships with service providers and internal departments- Project management for all Hypermarkets and Supermarkets. Show less

Massy

Advertisers: Moët Hennessy Diageo, Bacardi, Heineken, Kronenbourg, Union des Vignerons du Luberon, Coca-Cola, Unilever, P&G, Henkel, L’Oréal, Garnier…• Setting up and following up the production of advertising campaigns: managing the relationship with advertisers, internal and external communication for the creation of supports | End-of-campaign reports, performance reviews.• Implementation of new tools | Setting up processes to optimize the organization of the agency.• Managing… Show more Advertisers: Moët Hennessy Diageo, Bacardi, Heineken, Kronenbourg, Union des Vignerons du Luberon, Coca-Cola, Unilever, P&G, Henkel, L’Oréal, Garnier…• Setting up and following up the production of advertising campaigns: managing the relationship with advertisers, internal and external communication for the creation of supports | End-of-campaign reports, performance reviews.• Implementation of new tools | Setting up processes to optimize the organization of the agency.• Managing national projects (implementation of new till rolls). Show less

Région De New York City, États-Unis

Clients: Marc Jacobs, Michael Kors, Carolina Herrera, Diesel, Ralph Lauren, Oscar de la Renta, J. Mendel… • Managed logistics and sales administration. • Managed internal and external communication: Press release | Communication supports and sales arguments | Press Book. • Led marketing studies and analysis: Production of a report on Solstiss DNA | Recommendations for the creation and the setting up of a new website.• Worked on a project rewarded by Adetem: 3rd place over… Show more Clients: Marc Jacobs, Michael Kors, Carolina Herrera, Diesel, Ralph Lauren, Oscar de la Renta, J. Mendel… • Managed logistics and sales administration. • Managed internal and external communication: Press release | Communication supports and sales arguments | Press Book. • Led marketing studies and analysis: Production of a report on Solstiss DNA | Recommendations for the creation and the setting up of a new website.• Worked on a project rewarded by Adetem: 3rd place over 110 participants. Show less

Région De New York City, États-Unis

Designers: Funktional, By Zoe, Ace&Jig, Wren, Courtshop, Marna Ro, Harlyn, ...Main Clients : Saks, Barneys, Opening Ceremony, ASOS, Shopbop...- Cold-calling and mailing active or potential target accounts presenting them new designers or collections and helping schedule appointments for upcoming market weeks.- Managing collections: Sample trafficking and coordination for retail shoots / Unpacking; steaming and merchandising new collections as they come in / Packing and shipping… Show more Designers: Funktional, By Zoe, Ace&Jig, Wren, Courtshop, Marna Ro, Harlyn, ...Main Clients : Saks, Barneys, Opening Ceremony, ASOS, Shopbop...- Cold-calling and mailing active or potential target accounts presenting them new designers or collections and helping schedule appointments for upcoming market weeks.- Managing collections: Sample trafficking and coordination for retail shoots / Unpacking; steaming and merchandising new collections as they come in / Packing and shipping collections back to designers.- Updating end of season reports to track total sales per store and compare % growth or loss per season by designer- Updating the database Showroom Exchange: Writing up purchases orders according to delivery / Processing orders with designers after they’ve been imputed and tracking / Entering purchase orders in the log system / Researching competitor stockists online, obtaining buyers contact information using phone tact and updating info in database. - Participating in D&A NY and Coterie tradeshows as exhibitor to promote the lines and meet buyers. Show less

Wasquehal

Private/Public Property Management: asked for intervention on the different buildings; managed relationships between owners and renters; assisted the director.

Administrative And Accounting Management Of The French Groupe Carrefour France

Conducted studies in order to improve the productivity of the differed payments department:o Analyzed the results of 2010, determined the most common problems with the delivery of the billsand the registration of differed paymentso Established guides for the employees and the customers to remember them the procedure to followo Made recommendations for the process optimization.Effective results in April: productivity improved by 10%.

Master In Management

Sept - Dec 2011: Lille campus, FRANCE Jan - Apr 2012 : Raleigh campus, NC - USA : specialization in International Business - Doing.

Master Of Science (Msc), International Business - Doing Business In North America, Gpa: 3.4

Semester of MSc International Business - Doing Business in North America Global Initiative Training Program Elective courses.

Bachelor'S Degree In Management

Preparatory Class, Filière Economique Et Commerciale Voie Scientifique

"A Level" With Honors

Activities and Societies: Member of the Student Board, Class President