Alexandra Dunn Email & Phone Number

• Manage consumer-related marketing including influencer strategy, advance review platforms like NetGalley and Edelweiss, newsletters, etc. • Maintain reader-reviewer and influencer relations• Seasonal title development including writing author title plans and crafting marketing copy and sales bullets• Develop and maintain the ECW Insiders program• Promote digital ARCs (NetGalley, Edelweiss, CataList)• Lead social media influencer campaigns• Lead Goodreads campaigns• Publicity title management• Website maintenance

• Created and managed e-newsletters • Developed and maintained the ECW Insiders program• Promoted digital ARCs (NetGalley, Edelweiss, CataList)• Lead social media influencer campaigns • Lead Goodreads campaigns• Acted as lead publicist for 5-7 titles per season• Pitched books to media for reviews, features, and interviews• Coordinated author events and interviews• Designed ephemera (such as postcards and bookmarks), graphics, and ads• Supported the general needs of the publicity and marketing departments• Maintained and updating the website (creating homepage banners, events, etc.)

• Ordered and ensured the delivery of books to the book clubs• Volunteer engagement, recruitment and reporting• Social media including the website, newsletters, Facebook, Twitter and blog• Created promotional materials• Assisted in grant writing and compiled metrics for funders• Administration

• Organized Guernica's book launches• Created marketing plans for titles• Set up author interviews and book reviews for titles• Wrote grant applications• Booked and organized author events• Created promotional materials as necessary (catalogues, bookmarks, ads, posters) • Created newsletters• Managed all social media accounts• Completed administration tasks as necessary

• Compiled and updated media information• Promoted titles and author events through social media• Booked author events• Created promotional material for author events• Created e-newsletter campaigns• Communicated with media organizations around the country• Assisted at Guernica’s seasonal book launches (introducing authors, posting social media updates)

• Wrote newsletter articles, letters, releases, etc. as needed for internal and external audiences • Wrote and layout of Future Focus, VHA’s internal newsletter• Assisted with events• Updated distribution lists for newsletter and promotions• Monitored media• Updated website, social media and tracked traffic• Created content for internal campaigns• Proofread and edited documents

Bachelor Of Arts (B.A.), Psychology, 8.0

Graduated with distinction and on the Dean's Honour Roll

Certificate, Social Media Marketing

High School Diploma

Activities and Societies: Editor of The Crestword