Channel Marketing Online Specialist
Issy-Les-Moulineaux, Ile-De-France, Fr
• Spearheaded all business and marketing initiatives on Amazon.com for an international Health-tech company. Worked closely with team at Amazon including buyers across categories to develop yearly plan & contracts at key business meetings.• Developed & executed comprehensive Amazon Marketing program based on thorough independently calculated analytics including CTR, DVP, ACPC, sales & ACoS. • Championed end-to-end online retailer channel marketing activities including promotions, visuals, branding, & content. Managed programs, analytics, and web presence for all key online accounts.• Designed & built all product webpages on Amazon to increase user engagement & customer reviews. • Devised reporting process across functional departments to communicate sales data, competitive analysis, & personally executed online marketing initiatives.*Withings was acquired by Nokia Technologies in May 2016.