Alexandra Florez

Alexandra Florez Email and Phone Number

Brand Manager @ Essence Corp
miami, florida, united states
Alexandra Florez's Location
Miami, Florida, United States, United States
Alexandra Florez's Contact Details

Alexandra Florez personal email

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Alexandra Florez phone numbers

About Alexandra Florez

Highly accomplished marketing and business development professional with over 7 years of demonstrated achievements for companies in the Travel retail industry. Proven track record of increasing productivity, sales, turnover, marketing and merchandising, ample experience in training and developing retail staff demonstrating excellent performance, overall contribution. Identify market and brand awareness weaknesses / deficiencies and develop pragmatic solutions within budgetary guidelines to address them. High analytical skills, demand planning and forecasting. Bilingual English/Spanish.

Alexandra Florez's Current Company Details
Essence Corp

Essence Corp

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Brand Manager
miami, florida, united states
Website:
essence-corp.com
Employees:
57
Alexandra Florez Work Experience Details
  • Essence Corp
    Brand Manger
    Essence Corp Jan 2023 - Present
    United States
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  • Actium Llc
    Area Sales Manager
    Actium Llc Jun 2018 - Dec 2022
    Miami/Fort Lauderdale Area
    • Maintain excellent service and sales support to build and maintain strong long-term relationship with retailers • Monitor the stock as well as the sell-in/sell-out per POS and implement action plan to strengthen the sell-out • Analyze and monitor store KPI’s monthly to implement action plans to achieve targets KPI’s • Forecasting sales and allocating clear and appropriate store targets in line with the business strategy • Find solutions to meet stretch targets and deliver sell in, sell out and market share growth • Always achieve retail budget while ensuring plans are executed with the vision of long-term success • Identify new opportunities and channels to extend brands distribution, negotiate the best locations for our brands near competitive benchmarks • Execute Trade Marketing plan and give recommendation based on field experience, implement and monitor action plans, launch of new products, concept development and organization • Support sales staff within stores by providing sales data, market trends, forecasts, account analyses and new product information, incentives, and promotions to ensure product sales achieve projected revenue including ROI • Establish of a corporate trainings and incentive programs in all POS and evaluate the post training sessions
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  • Swarovski
    Channel Marketing Coordinator - Temporary Project
    Swarovski Jan 2018 - Jun 2018
    United States
    • Drive the implementation of channel marketing actions for Swarovski consumer goods business retail, wholesale and outlet stores.• Work closely with commercial team to support the daily business including promotional marketing, consumer relations and digital marketing.• Prepared market forecasts and reports by directing marketing research collection, analysis, and interpretation of market data.• Consolidate all event feedback forms after each event. • Generate BeSwarovski and SCS member lists per store on a bi-weekly basis to send to MOB store managers to support their clienteling efforts.
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  • Duty Free Holdings
    Retail Marketing Manager Tr Americas
    Duty Free Holdings Feb 2017 - Nov 2017
    Miami/Fort Lauderdale Area
    • Responsible for driving sales for all stores, optimizing in-store merchandising and brand presentation, inventory, execution of brand training and team-selling.• Drive and exceed territory sales goals by training employees on selling behaviors, techniques and training in-store,• Assisted on marketing strategy design and implementation for current SOBO stores, and new airport stores.• Designed marketing annual calendar for Travel retail accordingly to trade marketing, retail marketing, and tactical marketing channels strategy in order to generate additional profit besides sales. • Responsible for merchandising in alignment with consumer behavior and sales priorities. • Organize promotional store-line, sales-driven events, and related regional outreach opportunities, to support boutiques and eventual retail expansion
  • Duty Free Partners
    Regional Sales And Marketing Manager Tr
    Duty Free Partners Jan 2014 - Dec 2016
    Miami/Fort Lauderdale Area
    • Assisted in the building marketing planning and overall business strategy with the opening of the stores at Cross Border Xpress - first Bi national airport in the United States. • Responsible for managing the sales and overall employees for the stores in Tijuana and San Diego, developing new techniques and strategies to enhance sales. • Support sales staff within stores by providing sales data, market trends, forecasts, account analyses and new product information to ensure product sales achieve projected revenue. • Creating incentives to improved productivity and bring an exceptional customer service. • Coordinate planogram execution with every store driven by the customer requirements. • Prepare sales reports on sku’s monthly by collecting and analyzing their product sales within each store. • Construction of the brand regional schedule in terms of new launches, and global events in coordination with the brand’s global strategy in order to make accurate decisions regarding product allocation and distribution.
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  • Expocredit
    Business Development Officer
    Expocredit Mar 2011 - Mar 2014
    Miami/Fort Lauderdale Area
    Drive prospects through contract award (including identifying new customers and markets, developing approaches to the market, identifying prospects, proposal preparation, etc.)Develop marketing strategy; manage proposal teams and client account managers. Build and maintain high-level contacts with current and prospective customer and other business and project partners.Oversee the established workflow process between the Operations Team and the Sales Team handling the client accounts on a regional scale. Increased efficiency and reduced the overall time in account set upDefines long-term organizational strategic goals, builds key customer relationships, identifies business opportunities, negotiates and closes business deals and maintains extensive knowledge of current market conditions.Work with the internal team, marketing staff, and other managers to increase sales opportunities and thereby maximize revenue for their organization. To achieve this, they need to find potential new customers, present to them, ultimately convert them into clients, and continue to grow business in the future.Call on clients, often being required to make presentations on solutions and services that meet or predict their clients’ future needs.Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.
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  • Total Media Sports & Entertainment
    Project Director
    Total Media Sports & Entertainment Mar 2009 - Mar 2011
    Total Media is a communications specialist group dedicated to the Sports and Entertainment. Total Media is a independent producer and distributor of sports & entertainment programming and content, from 1996 has produced different TV and Radio shows in Mexico as United States We are a team of experts in sports & entertainment media and marketing with great knowledge of the Mexican and US Hispanic markets. Our team understands the needs of our clients and tries to find cost effective and responsible ways to reach as many people as possible. We make things happen! Content Producer and Distribution (TV-Radio-Internet)Sports and Entertainment Marketing TV, Radio and Internet BroadcastSpecialized Translations and multicultural communicationsPress Releases and photos distribution to our exclusive Contact Media ListsPublicity and Public RelationsMedia planning and Media relationsEvent planning and executionSponsorship and EndorsementsAthlete and Celebrity endorsementsConsulting
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  • Bank Of America
    Personal Banker
    Bank Of America Jan 2005 - Feb 2009
    Sunny Isles
    • Offer and sell financial products and services (i.e. Credit Cards, CDs, Loans) to bothconsumer and small business customers.• Routinely work with customers and small business clients, to build and deepenrelationships by uncovering financial needs, and recommending the best products, servicesand solutions to meet those needs.• Ensure the customer's needs are met by partnering with the appropriate specialist and/orteammate to serve the customer's banking, small business, mortgage and investment needs.• Create an excellent customer experience.• Proactively manage risk in every business, product, and service transaction leveraging theRisk Framework.
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Alexandra Florez Skills

Media Relations Public Relations Press Releases Marketing Sponsorship Entertainment Television Advertising Broadcast Social Media Social Media Marketing Event Planning Social Networking Marketing Strategy Publicity Digital Marketing Video Production Sports Public Speaking Radio Event Management Media Planning Team Building Digital Media Entrepreneurship Sales Coaching Microsoft Excel

Alexandra Florez Education Details

Frequently Asked Questions about Alexandra Florez

What company does Alexandra Florez work for?

Alexandra Florez works for Essence Corp

What is Alexandra Florez's role at the current company?

Alexandra Florez's current role is Brand Manager.

What is Alexandra Florez's email address?

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What is Alexandra Florez's direct phone number?

Alexandra Florez's direct phone number is +130550*****

What schools did Alexandra Florez attend?

Alexandra Florez attended Harvard Business School.

What skills is Alexandra Florez known for?

Alexandra Florez has skills like Media Relations, Public Relations, Press Releases, Marketing, Sponsorship, Entertainment, Television, Advertising, Broadcast, Social Media, Social Media Marketing, Event Planning.

Who are Alexandra Florez's colleagues?

Alexandra Florez's colleagues are Romina Rembado, Beatriz (Betty) Sierra, Martha Moreno, Diego Di Guida, Gisela Calero, Guillaume Bona, Tania Santana.

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