A creative leader, film director, and conceptual artist with 25 years of experience leading diverse teams to bring powerful stories to life. Alexandra’s work bridges fine art and commercial storytelling, spotlighting the evolving interplay between the natural world and the communities at its heart. She collaborates with brands and organizations to create impactful narratives, and exhibits photo- and installation-based art in galleries and museums. BRAND WORK:- Today, works with organizations, agencies, production companies and brands as a creative director and film director. Strengths include conceptualizing, presenting and executing brand and marketing strategy; empowering people to work together as a team of distinct experts; translating concepts into powerful executions. - 15 years at creative agencies as writer and creative director, mostly working in travel and tourism, consumer lifestyle, outdoor recreation and adventure culture, and luxury experiences. Led cross-functional teams of designers, art directors, copywriters, strategists, editors, experiential experts, photographers, and filmmakers. Helmed many long-lasting, successful and meaningful client relationships. - 8 years as freelance commercial film director, both through agencies and client-direct. Written and directed commercials and branded content for wide array of brands committed to place-based storytelling. - Strong public speaker, with experience and passion speaking about female creative perspective, crafting a creative life, and building sustainable tourism programs that benefit host communities and travelers alikeART WORK:- 2024 Utah Fine Art Fellow- Conceptual visual artwork combines photography, installation and original poetry. Ideas of impermanence, coincidence and imperfection permeate every medium. - Current/recent exhibitions at: Southern Utah Museum of Art (through March 2025), Utah Museum of Contemporary Art, Modern West Fine Art, Finch Lane Gallery, 801 Salon, and in DER GRIEF and Adroit magazines. - Independent films—both documentary and narrative— have premiered at Sundance Film Festival, received Special Jury Prize at SXSW Film Festival, won Vimeo Staff Pick, and screened at over 50 festivals globally. - Guest lectures, workshops, and public art talks at The 3% Movement, Pecha Kucha, UMOCA, American Institute of Graphic Artists, Southern Utah University, Middlebury College, Snow College, Salt Lake Design Week, SpyHop Media, Utah Film Center, Wasatch Film Festival, Five Point Film Festival.