I am a results-driven digital marketing specialist with several years of experience in planning, executing, and optimizing digital campaigns for B2B. My focus is on driving traffic, engaging target audiences, and maximizing conversions through strategic use of SEO, content marketing, and data-driven analysis.With a combination of technical expertise and creative skills, I develop tailored content and enhance user experiences to ensure a seamless customer journey. I am used to working both independently and in collaboration with global teams and agencies.I have experience working closely with sales departments and have managed processes to qualify and hand over leads to sales. This collaboration, combined with my expertise in SEO and customer journeys, enables me to create strategies that drive both traffic and revenue.My key competencies include:• Development of digital marketing strategies• SEO• Customer journeys• Content creation• Analytics• Sales enablement• B2B marketing
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Lead Growth SpecialistPs AuctionGothenburg, Se -
Digital Marketing SpecialistRandstad Sweden Jun 2021 - PresentGöteborg, Västra Götaland, SverigeAs a Digital Marketing Specialist, I develop and execute data-driven strategies that align with company objectives, with a focus on attracting leads and engaging customers through impactful digital content.Key responsibilities include:- Developing and maintaining a comprehensive inbound marketing strategy with a focus on B2B audiences.- Creating and optimizing website content to enhance the user experience and drive organic traffic.- Analyzing site user behavior to identify trends and implement actionable improvements.- Plan, execute, and optimize campaigns across multiple digital channels, including email marketing and search engine optimization (SEO).Through strategic planning and continuous optimization, I help strengthen the company's digital presence and achieve measurable marketing success. -
Marketing Project ManagerRandstad Sweden Apr 2015 - Aug 2021As a Marketing Project Manager, I oversee both global and local projects and campaigns, ensuring seamless execution and alignment with business objectives. Key responsibilities include:- Collaborating with the Marketing Manager to develop and implement effective marketing strategies.- Coordinating with writers and designers to create compelling content.- Managing project budgets and timelines to ensure efficient delivery.- Contact person to our global marketing department and different agencies
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Head Of MarketingRandstad Sweden Jan 2013 - Mar 2015Responsible for developing and planning marketing strategies to meet company objectives. Execution of annual marketing plan. Main focus was to developing an online communication strategy with focus on social media and content marketing, and to introduce the first Randstad Award in Sweden.
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Marketing AssistantRandstad Sweden Oct 2011 - Dec 2012SwedenResponsible for the website, social media strategy, SEO and search engine campaigns, writing press releases, create marketing material.
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Marketing AssistantSantex System Ab Aug 2007 - Sep 2008SwedenWorking with offline promotions, planning fairs, create marketing material, update the homepage, collect and analyze statistics, marketing planning.
Alexandra Gelsi Education Details
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Högskolan I HalmstadMarknadsföring
Frequently Asked Questions about Alexandra Gelsi
What company does Alexandra Gelsi work for?
Alexandra Gelsi works for Ps Auction
What is Alexandra Gelsi's role at the current company?
Alexandra Gelsi's current role is Lead Growth Specialist.
What schools did Alexandra Gelsi attend?
Alexandra Gelsi attended Högskolan I Halmstad.
Who are Alexandra Gelsi's colleagues?
Alexandra Gelsi's colleagues are Daniel Tollesson, Matilda Åkerberg, Martina Liljenberg, Johan Reimers, Joakim Alriksson, Axel Nordin, Kristian Christiansen.
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