Alexandra Gomez Email and Phone Number

Cultivate brand story and identity through visual captures with emphasis on the standout details that make the subject uniqueClients include: ARQ, ace&jig, Soluna Collective, Dr. Elsa Jungman, Saltwater Intimates, and more

-Cultivated and maintained authentic relationships with influencers and managers to continue evolving ARQ's Influencer program-Prospected for new influencer platforms, channel strategies and capabilities tracking in-line with overall Influencer and marketing budgets-Authored strategic, detailed briefs, concept campaigns, and identify potential integrated marketing opportunities to inspire creative ideas that leverage the full-scope of influencer marketing-Evolved… Show more -Cultivated and maintained authentic relationships with influencers and managers to continue evolving ARQ's Influencer program-Prospected for new influencer platforms, channel strategies and capabilities tracking in-line with overall Influencer and marketing budgets-Authored strategic, detailed briefs, concept campaigns, and identify potential integrated marketing opportunities to inspire creative ideas that leverage the full-scope of influencer marketing-Evolved cross-functional collaborative processes to scale efficient and effective execution of initiatives and processes in order to leverage content in a paid and organic capacity-Developed and own measurement and reporting structure to evaluate and demonstrate the impact of the Influencer program and advise on future optimizations to meet business goals-Drove legal, financial, and administrative needs associated with Influencer program including contracts, new vendor onboarding and invoicing-Continually audited existing Influencer program and updated to bring it in line with future-state goals-Oversaw, forecasted, and managed the spend across the whole influencer program. Led and managed the budget for all influencer partnerships, campaigns, and projects-Managed operational planning for gifting, events, and other team-wide initiatives to foster brand love from ARQ’s influencer community-Managed and curated all brand social media outlets-Worked directly with Marketing Director to cultivate overall brand marketing strategy and launch calendar accordingly-Photoshoot production from ideation to talent acquisition to production Show less

-Set, planned and implemented social media and communication campaigns and strategies for all brand-owned outlets-Reported to CMO and C-Suite weekly for overall brand marketing strategy and brand creative direction -Organized and managed press events to boost brand awareness and cultivate brand community in target cities -Liaised with Development and Sales departments weekly to collaborate on brand direction using customer and community feedback, trends, and habits… Show more -Set, planned and implemented social media and communication campaigns and strategies for all brand-owned outlets-Reported to CMO and C-Suite weekly for overall brand marketing strategy and brand creative direction -Organized and managed press events to boost brand awareness and cultivate brand community in target cities -Liaised with Development and Sales departments weekly to collaborate on brand direction using customer and community feedback, trends, and habits -Built and nurtured brand relationships with customers, industry professionals, and influencers-Strategized and created marketing decks for investment prospects, B2B opportunities, wholesale, and partnership opportunities-Photoshoot Production from ideation to creative direction to execution Show less

Social Media Management, Project Management, Photojournalism