Alexandra Harner

Alexandra Harner Email and Phone Number

Senior Sales and Trade Manager @ Benchmark Wine Group
Napa, CA, US
Alexandra Harner's Location
Napa, California, United States, United States
Alexandra Harner's Contact Details

Alexandra Harner work email

Alexandra Harner personal email

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About Alexandra Harner

My previous life as a dancer brought me from California to New York City where I ended up (as most performers do) in the world of fine dining. Here I quickly discovered my affinity for wine was much stronger than originally thought. I got my start in the wine industry at NYC’s Tinto Fino, a wine shop that focused exclusively on the wines of Spain. This shop gave me the opportunity to understand the uniqueness of each viticultural region, and the vast diversity one country can offer. Because of this shop I became dedicated to the wines of Spain and gained a deeper love and understanding of wine in general. I went on to pursue my Sommelier certification through the WSETs Advanced Course, and continued to work as a Sommelier and wine buyer for the next 4 years before my transition to Napa Valley. I currently work for Domaine Somm as a sommelier and event marketer. I also write about wine on my blog Wine Thumb and guest write on other wine and spirits publications.

Alexandra Harner's Current Company Details
Benchmark Wine Group

Benchmark Wine Group

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Senior Sales and Trade Manager
Napa, CA, US
Employees:
40
Alexandra Harner Work Experience Details
  • Benchmark Wine Group
    Senior Sales And Trade Manager
    Benchmark Wine Group
    Napa, Ca, Us
  • Benchmark Wine Group
    Senior Sales / Trade Manager
    Benchmark Wine Group May 2017 - Present
    Napa, California, United States
  • Cadet Beer And Wine Bar
    Social Media Manager
    Cadet Beer And Wine Bar May 2019 - Sep 2023
    Napa, California, United States
  • Domaine Somm
    Wine Advisor, Marketing & Event Manager
    Domaine Somm Sep 2013 - May 2017
    As a Wine Advisor and Marketing Manager at Domaine Somm, each day presents me with new opportunities to share my passion for all things vinous. My days are filled with curating wine selections for events and private cellars, creating wine-related content for the Domaine Somm website and social media platforms, and assist in the planning and production of our client events and wine country experiences.o Curate custom wine selections for private clients, events, and online saleso Create, maintain and process Wine Clubso Develop and execute strategic social media marketingo Website content creation - blog posts, tasting notes and marketing materialso Plan and execute all Domaine Somm client events and promotional eventso Vendor sourcing and management during eventso Develop Wine Country itineraries & experiences for clientele including winery tours & tastingso Sommelier services - hosting tastings and educational wine workshopso Inventory Managemento Outreach and communications to develop key clientele and brand awareness
  • Failla Winery
    Wine Educator/Harvest Intern
    Failla Winery May 2013 - Apr 2014
    St. Helena, Ca
    o Duties included educating tasting room guests on current release wines during guided tours.o Setup and break down of the tasting roomo Writing tasting notes and processing orders for marketing outreach.
  • Downtown Cellars
    Sales Associate
    Downtown Cellars Nov 2012 - Apr 2013
    o Tasted and recommended potential selections, managed vendor relationships and inventoryo Managed company’s online marketing, including Twitter and Facebook profileso Wrote tasting notes for new wines featured on the company website
  • Resto Restaurant
    Sommelier And Wine Buyer
    Resto Restaurant Jan 2012 - Nov 2012
    o Overhauled cellar, selling off low performers, and curated a new list to lower inventory cost andcomplement seasonal menuo Brought in personal contacts from domestic and international wine makers, importers, anddistributors to diversify list.o Improved wine sales to 30% of nightly gross through training and better pricingo Created an organizational system to ease inventory management and wrote a wine catalogue withtasting descriptions for staff educationo Trained and managed 8 person staff, improving service, etiquette and saleso Guided customers on pairings. Received accolades from guests including online reviews forcustomer service and wine recommendations
  • Romero And Miller Spanish Wines
    Sales Representative
    Romero And Miller Spanish Wines 2011 - 2012
    o Generated new clientele and sustained relationships with existing buyerso Assisted with labeling and other marketing decisionso Represented the brand at trade events, building client base and guiding tastings
  • Tinto Fino, Vinos De España
    Sales Associate
    Tinto Fino, Vinos De España 2010 - 2012
    o Primarily responsible for selling wine to a diverse clientele with a wide range of knowledge in theproduct over the phone, by email, and at weekly group tastingso Successfully developed roster of wine makers, importers and distributorso Experienced receiving, stocking, inventorying and writing tasting noteso Often solely responsible for the store, requiring organization and multitasking skills tosimultaneously handle clients, vendors, and deliveries

Alexandra Harner Skills

Wine Sales Wine Tasting Marketing Inventory Management Merchandising Food And Beverage Social Media Event Management Restaurant Management Social Media Marketing Event Planning Wine And Spirits Industry Corporate Events Sommelier Wine And Food Pairing Marketing Strategy Customer Service Catering New Business Development Hospitality Creative Writing Community Outreach B2c Marketing B2b Marketing Wine Lists Food Service Retail Account Management Direct Sales Sales Operations Selling Experience Working With High End Clientele Dtc Dance Classical Ballet Musical Theatre Wineries

Alexandra Harner Education Details

Frequently Asked Questions about Alexandra Harner

What company does Alexandra Harner work for?

Alexandra Harner works for Benchmark Wine Group

What is Alexandra Harner's role at the current company?

Alexandra Harner's current role is Senior Sales and Trade Manager.

What is Alexandra Harner's email address?

Alexandra Harner's email address is al****@****mac.com

What is Alexandra Harner's direct phone number?

Alexandra Harner's direct phone number is +140889*****

What schools did Alexandra Harner attend?

Alexandra Harner attended International Wine Center, International Wine Center, Nyu, San Jose State University, Sonoma State University Wine Business Institute.

What are some of Alexandra Harner's interests?

Alexandra Harner has interest in Arts And Culture.

What skills is Alexandra Harner known for?

Alexandra Harner has skills like Wine, Sales, Wine Tasting, Marketing, Inventory Management, Merchandising, Food And Beverage, Social Media, Event Management, Restaurant Management, Social Media Marketing, Event Planning.

Who are Alexandra Harner's colleagues?

Alexandra Harner's colleagues are Ellen Coley, Lindsay Berch, Rebecca Fuston, Tyler Shaffer, Eric Rodriguez, Kyle Moody, Brittany Johnston.

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