- Establishes and maintains a strong brand identity for three nonprofits (Goodwill Ind. of Kanawha Valley, Peak Living Services, & SW Resources) through strategic content creation, including creating digital media campaigns, managing social media, and branding/marketing to expand our audience reach. - Produces engaging photography and videography, enhancing brand visibility and audience engagement.- Enhances internal communications by creating and managing newsletters, coordinating company-wide calendars, and leveraging TV displays, mass texts, and calls to ensure clear, consistent messaging and foster stronger employee engagement across all nonprofit entities.- Manages the creation of all materials featuring our logo, including promotional items, signage, brochures, and digital assets, ensuring that every piece reflects a consistent brand identity.- Creates and manages marketing for 10 events, including social media campaigns, print materials, and event photography, collaborating with teams to ensure a cohesive brand presence and drive attendance and engagement.

- Planned, implemented, and monitored two nonprofits’ social media strategies by collaborating with the content manager in daily social marketing initiatives while maintaining a unified brand voice across various channels.- Developed and curated engaging content for social media platforms, including Facebook, Instagram, LinkedIn, Twitter, newsletters, and company website.

- Received and sorted through over 4,000 bins containing more than 26,500 donated items to determine whether or not to list to Goodwill’s online marketplace, shopgoodwill.com, to best maximize profits.- Photographed and listed items on shopgoodwill.com while utilizing keywords to generate listing titles and item descriptions that will ensure maximum visibility.

- Started a sustainable small business on Depop to sell thrifted vintage clothing.- Accumulated 4,500 Instagram followers (@vintageformoi) and sold over 2,000 items.- Promotes business through social media marketing and in-person events, including fashion shows and vintage markets.

- Planned and promoted downtown events through press releases, brochures, flyers, & social media (@mainstreetmorgantown).- Tripled social media engagement on Facebook by interviewing and highlighting 30+ downtown businesses.- Led in planning a new community event, ‘Vintage Walk’, to feature vintage vendors & brought in over 500 visitors.

- Brought the organization back to life after four years of its absence by recruiting over 15 members.- Led the team through the creation of a Meta Quest 2 plans book for the National Student Advertising Competition.- Managed weekly meetings and conducted research, consumer profiles, creative ad executions, & media planning/budgeting.

- Coordinated fundraising events, virtually and in person, by coming up with creative fundraisers to fit each issue’s theme, including collage poster sales, succulent sales, clothing yard sales, tarot card readings, & fashion shows.

- Featured in four articles in past Mirage Magazine issues: “Banning Books: Banning Freedom?”, “Shifting to Thrifting”,“Corsets: Conforming the Body or Society’s Beauty Standards?”, & “Pretty in Pink: What Makes Pink Feminine?”