Alexandra Mackenzie Email & Phone Number

Birmingham, Mi, Us

Southfield, Michigan, United States

Drive profitability and efficiency of Steering & Suspension category across seven brands through product lifecycle management and value stream simplification utilizing the 80/20 principle. Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, with focus on ROI projections. Manage sell-down and exit of non-strategic product category and distribution center – coordinate last time buy with suppliers and communicate exit timing with customers.

Southfield, Mi

Monitored competitive activity and product line positioning to understand competitive product offerings and strategic new part coverage with the highest ROI. Coordinate priorities of multiple projects with cross-functional team, with a focus on attention to detail and timeliness

Charlotte, North Carolina

Product Manager- Hoover UprightsResponsible for driving growth of the Hoover Upright SBU through new positioning, product development, go-to-market strategies, P&L management, and marketing planning and execution. Manage +$200M Hoover upright category. • Develop new product functional specification, pricing, appearance, target market, cost target, and marketing plan• Conduct thorough consumer insights testing to validate new products and marketing campaigns • Direct implementation of core marketing programs including in-store merchandising, national campaigns, and promotional initiatives• Monitor results and track progress toward goal attainment. Drive corrective actions to improve results and realize business commitments• Support retail partnerships and merchandising strategies that promote sales growth• Manage and train Associate Product Manager (Dec 2017-Present)

Charlotte, North Carolina

Associate Product Manager- Hoover uprightsDelivered on time and on cost programs through the toll gate process. Supported Product Manager in managing $110M Hoover upright sub-categories (WindTunnel, T-Series, and Air portfolios). • Launched #1 Hoover upright platform and expanded distribution to gain incremental placement at key retailers ($45M launch)• Collaborated with marketing communications to establish strategic direction for product positioning message, advertising plans, promotions, packaging, and sales support material• Worked closely with project leaders in coordinating product line activities between engineering, ID, manufacturing, supply chain, sales & channel, marketing communications, and finance

Marketing Specialist- Hoover UprightsSupported the Product Marketing team by maintaining existing product lines, as well as participating in new product development. Assisted in managing $30M sub-category for Hoover uprights (AIR portfolio). • Monitored competitive activity and product line positioning to understand competitive product offerings, features, benefits, and competitive advantages • Leveraged market, consumer, and competitive insights to identify new product opportunities and presented findings to Executive Leadership Team